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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Stephanie Fisher

Stephanie Fisher

Recent Posts

Gold Nuggets from #Inbound2016

By Stephanie Fisher | 11.14.2016

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Last week, six of us from team SpinWeb traveled to Boston for HubSpot's annual conference, Inbound 2016. We had a fantastic time and we broadcast SpinRadio live at the Boston Convention Center. For those who weren't able to attend, below are our 8 Gold Nuggets of Digital Marketing Wisdom from the event, or you can listen to the whole conversation on Inbound 2016 happenings, our takeaways, inspiration and lessons on the live SpinRadio episode here:

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5 Examples of Projects You Should Streamline

By Stephanie Fisher | 11.10.2016

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What are the routine projects that you and your team complete each week, month, quarter? Have you considered the most efficient ways to run them? Would you like to have more time marketing, and less time managing?

At SpinWeb, we're always on the lookout for new tools or processes to achieve worklife zen—whether that's a better project management system or an entirely new method of delivering services.

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Plagiarism: A Horror Story

By Stephanie Fisher | 10.27.2016

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As we creep closer to Halloween,  we decided to address one of the scariest words a content writer can hear: plagiarism. AHHHHHHH!!! It strikes fear into the hearts of writers everywhere. Plagiarism has destroyed careers, discredited highly respected writers, and jeopardized the reputations of publications that have been in business for decades. 

But what, precisely, does plagiarism mean? And how can it affect you as a marketing professional? 

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Email Marketing Reset: The Get Started Now Guide

By Stephanie Fisher | 09.22.2016

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It's time to hit the reset button on email marketing. This guide will get you started now if you're ready to reformulate and breathe new life into your email strategy.

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19 Ways to Improve Your Company's Social Media Presence

By Stephanie Fisher | 09.20.2016

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Over the past seven or eight years that we've been blogging, we've written a TON on the topic of social media. While many things have changed, a lot of the 101 stuff has not. So, we've decided to assemble a list of our "greatest hits"—a roundup of how-to's, tips, hacks and practical guidance for anyone seeking to improve their social media presence and engagement. 

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Creating Buyer Personas: Worldview vs. Demographics

By Stephanie Fisher | 09.07.2016

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Who is your ideal customer?

If you’re not 100% sure of the answer, you’re most likely missing out on sales. The more you know about your customers, the better you’re able to tailor your marketing message to who they are and what they want. The more you speak their language, the more likely they will be attracted to you and your company.

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The Facebook Ad Primer for Beginners

By Stephanie Fisher | 09.01.2016

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Facebook ads. You know you've glanced at them as you looked at pictures of your high school crush's new baby, but you probably haven't paid a whole lot of attention to them.  

Well, you might be skimming over them, but somebody's clicking on them—according to this handy infographic from HubSpot, Facebook's ad revenue increased from $1.9 billion in 2010 to over $12 billion in 2014.

The numbers are continuing to climb, despite industry experts proclaiming that Instagram or Pinterest or any other social media platform are superior to good old Facebook. Yes, the kids might be more interested in Snapchat or Instagram, but apparently their parents are busy spending their hard-earned cash over on Facebook. 

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Blending Community Management and Advertising on Social Media

By Stephanie Fisher | 08.18.2016

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Setting up a strong business page on Facebook is definitely a good first step (at least, for your Facebook social media presence), but publishing alone is an exercise in futility.

You are shouting into the void unless you’re cultivating a community … Hello? ... Hello? ... Is this thing on?

Most people who “Like” your page will never see your posts. That's where a blend of active community management and advertising come into play. This includes Facebook, certainly, but must also take into consideration the channel or channels that are best suited to your company or industry. You might find more success on LinkedIn (this one’s a biggie), Twitter, Instagram or even a sub-Reddit forums

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5 Olympic Gold Examples of Brand Storytelling

By Stephanie Fisher | 08.16.2016

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lazyllama / Shutterstock.com

The 2016 Olympic Games in Rio are in their second week, and I'm just sitting over here crying at these ads.

Ads are ads, right? Nope. Selling a product these days means selling an experience, an emotion, a story.

How does that translate to the land of B2B services and "boring" industries?

While your company may not have the budget to sponsor the next Simone Biles, you may be able to craft a powerful story or emotional connection to your brand.

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Financial Institutions That Have Killer Blogs

By Stephanie Fisher | 08.04.2016

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When you think of your financial institution's website, you probably think about checking your account balance, finding a branch near you, or maybe looking into a loan. You're looking for information about your finances. You most likely don't think about their blog. Do banks even HAVE blogs?

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