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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Stephanie Fisher

Stephanie Fisher

Recent Posts

8 Steps to Creating a Social Media Campaign That Gets Results

By Stephanie Fisher | 08.15.2018

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This post was first published in 2014 and has been significantly updated and republished.

Let's talk about the nitty gritty details of rocking out a social media campaign.

We have tons of tools and how-to blog posts on Facebook, LinkedIn , Twitter and more. This is our time to step back and think big picture.

Here's a step-by-step approach to help you plan, create, and execute a social media campaign like a boss.

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5 Local SEO Strategy Tips for 2018

By Stephanie Fisher | 07.11.2018

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If your business has multiple locations, or even just one physical location, it's worth investing in a Local SEO strategy. Your customers and potential customers are searching for your services and you need them to visit your website, leave a review, or find your physical location. There are steps you can take to improve your chances of showing up in Google's Local Pack, Local Finder, Google Maps, Facebook and organic search rankings.  The following five Local SEO basics range from super easy to mildly technical. Here's what you need to do.

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How to Make an Executive Digital Marketing Report for Your CEO (Or Board)

By Stephanie Fisher | 03.01.2018

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This post was originally published in 2014, practically the dark ages! Much of the content is still relevant, but we've updated the post and added a section on how to use Google Data Studio to create an awesome monthly marketing report, for free. Enjoy!

Your monthly marketing presentation is coming up and it's time to step up your game.

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How to Successfully Migrate from Salesforce to HubSpot CRM

By Stephanie Fisher | 06.12.2017

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A good CRM is one of our best sales tools. It's important to choose the right one for you and your team. If you're planning to leave Salesforce and make the switch to HubSpot CRM you can skip right to Step 2 where we dive into details of how to do the migration!

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How to Create a Fundraising Email Workflow to Donors

By Stephanie Fisher | 04.10.2017

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An email workflow is a series of steps and actions that you can automate to make your email marketing and fundraising more effective and efficient. A workflow isn't just a "one and done" email blast or campaign. For the purpose of this post, you'll want to think about the entire flow of the email series, your goals, how many emails you want to send, and the end goal or action that you want your donors, members or contacts to make. If you're familiar with the business marketing concept of "lead nurturing" you can think of it like that—donor nurturing.

If you're fortunate enough to have a robust automated marketing platform, you can get super detailed with your workflow. If not, no problem. You can use various tools and systems to piece together a cohesive email workflow that can be tracked, measured and analyzed. It will take a little more time and resources, but it can be done.

So, let's get started planning and creating a fundraising workflow to your donors.

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The Best Entry-Level Nonprofit Online Donation Services for 2017

By Stephanie Fisher | 03.06.2017

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If you're involved in a new nonprofit, professional association, church, or an older organization that hasn't made the leap to accepting donations online, this post is for you!

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What Happens to My Website During a Redesign?

By Stephanie Fisher | 02.02.2017

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Answering frequently asked questions is one of the things we do here. And one question we hear is this: what will happen to my current website while the new one is being built?

We've got a short answer and a long answer.

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Favorite Things and Best of 2016

By Stephanie Fisher | 12.28.2016

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We asked you all to share your favorite things of 2016 with us—favorite book, Netflix series, podcast and more. The following are submissions from our readers, clients, team members and SpinRadio listeners. Thanks for sending us your recommendations and we wish you all a happy and successful new year in 2017! Climb mountains.

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4 Steps to Perform a Website Audit & Present Your Findings [Toolkit]

By Stephanie Fisher | 12.15.2016

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Our Website Self-Audit Kit continues to be the most popular resource on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.

'Tis the season for reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis. 

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8 Creative Sponsorship Packages for Your Next Event

By Stephanie Fisher | 11.22.2016

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In the not too distant past, having someone sponsor your event meant they contributed funds and, in return, you put their logo on your marketing material. Perhaps you might put a flashy web banner on your website—Thanks to our Gold Level Sponsor, Acme Corp!

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