SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Serena Acker

Recent Posts

Churches: Stumped About What to Post on Facebook?

By Serena Acker | 02.17.2015

Whether you’re new to Facebook or have had a page for several years, sometimes you just don’t know what to say. We’ve all been there; staring at that little white box on Facebook that begs, “What’s on your mind?” You know that you should say something, but you’re unsure of what.

If you are a church, it’s important to have a strong social media presence in order to keep your congregation engaged. After all, Facebook is a powerful tool that you can use to educate and inform, uplift and encourage.

If you resonate with the aforementioned writer’s block, you’ve come to the right spot. We’ve compiled five helpful ideas to post on your church’s Facebook page.


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A Quick Guide to Managing Your Logo

By Serena Acker | 01.29.2015

Your logo: it's an icon that represents who you are as a company. Chances are, you worked with a designer to create one that you love, and it has served you well over the years.

But one day, your digital marketing firm asks for your logo files to put on your new website, and you only have a jpg. (Insert ominous music here.)

As my grandmother would say, you're up a creek without a paddle. What's a company to do when they don't know where their logo files are?


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Best Practices for Organizing Website Files

By Serena Acker | 01.20.2015

Organization may not come naturally to you. If that's the case, your website files may end up being as cluttered as your desk.


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What to do if Your Website Gets Hacked [Quick Tip]

By Serena Acker | 01.19.2015

 Having your website get hacked can be a headache (at best). So, what are you to do if your website has been compromised? Here are 5 critical steps.


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Is Your Website Load Time Too Slow (And Affecting Your SEO)?

By Serena Acker | 01.15.2015

We've all been there: searching the web, only to grow impatient at how long it takes for a website to load. So we click our fingernails on our laptop, roll our eyes, and eventually end up X-ing out of the browser with a sigh of frustration. (Some of us may bail faster than others.)

According to an article at KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less. 2 seconds... that's it! Absorb that thought...which likely just took more than 2 seconds.

Website load times affect a lot more than just our patience levels. These days, it affects everything from conversion and bounce rates to SEO. If it takes your website more than a few seconds to load, then your SEO rankings are suffering. Let's take a look at why.


...because Google says so!

Website load time has always been an important factor when it comes to creating successful websites. But in 2010, Google announced that website speed would begin having an impact on search ranking. Now, the speed at which someone could view the content from a search result would be a factor.

Unfortunately, the exact definition of "site speed" remained open to speculation. (Oh, Google, you are so elusive!) The mystery widened further when Google's Matt Cutts announced that slow-performing mobile sites would be penalized in search rankings as well.

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5 Easy Tips for Taking Great Headshots [Quick Tip]

By Serena Acker | 01.12.2015

If you're a Marketing Director or Assistant, chances are that you've been put in charge of updating your staff's headshots. Instead of hiring an expensive photographer, use these quick tips and take them yourself.


It's all about the angle.

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Earned, Owned, and Paid Media...Oh, My!

By Serena Acker | 12.30.2014

Some people don't think that content promotion is complicated. After all, don't you just "have a website, write some blogs, and post to social media?" If only it were that simple.

Inbound Marketing is a fine art, one that takes time to create. It has been said that inbound marketing is a marathon, not a sprint. In fact, it's not uncommon for it to take 6, 8, or 12 months for the return you need to justify your budget.

So what are you to do if your company is in a competitive industry and wants to get off-the-charts results - and fast? You still need to have a website, write blogs, and post to social media, but you also need to get creative with your content promotion.

Perhaps the best way to do that is by utilizing Earned, Owned, and Paid Media. Let's take a look at each and what they mean for your content marketing strategy.


Earned Media 

Earned media is also referred to as content coverage. This is perhaps the most powerful of the content promotion channels because you earn attention for your brand's content (which, in turn, drives brand awareness, traffic, and conversions). 

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Are You Repurposing Content Effectively?

By Serena Acker | 12.18.2014

It's quite trendy these days to repurpose things: from sewing an old pair of jean shorts into a bag to transforming a former entertainment armoire into an amazing desk space. (I'm not nearly domestic or creative enough to take on these projects, but kudos to those of you that do!)

To repurpose, you take something that already exists and use it in a new, different way. This concept applies really well when it comes to content marketing. If you're not taking advantage of it, you're not getting the most out of your content.


Why repurpose?

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An Open Letter to Technology

By Serena Acker | 12.11.2014

Dear Technology,

We've been friends now for quite some time. I was hooked the first time I got onto our family's Tandy computer in 1988. (I would play Space Invaders and Frogger for hours at a time, enthralled at how those pixelly little characters moved.) I listened to vinyls on our record player, and I watched movies on the Betamax. 

My world was rocked (literally) with the invention of the walkman (later upgraded to a sleek CD model), and for my 13th birthday I got my very own boombox. I was in music heaven, thanks to you.

You later blessed me with an iPod, DVD player and DVR, and oh, the bliss...the internet! You've revolutionized my world, affording me opportunities I never dreamed of - from banking and shopping online, to keeping in touch with friends via social media, to hearing about breaking news just seconds after it happened.

I love that you (well, and my beloved boss) allow me to work from home with wi-fi on my laptop, mount my flat-screen TV on my wall, and carry a mini-computer iPhone that is glued to my hip.

You've changed my life for the better, Technology. And for that, I'm grateful.

But we need to have a talk. 


I have to be honest with you, Technology. Sometimes you make me want to scream. 

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What You Need to Know About Ello

By Serena Acker | 12.09.2014

Social media is very much a part of our agency culture here at SpinWeb. Most of us have active Facebook, Twitter, Google+, and LinkedIn profiles that we are addicted to (with varying degrees of intensity depending on the co-worker). What can I say, other than we love social media!

We hope that you equally love it and make it a priority for your business (and likely personally as well). It's a great way to connect, network, and keep up with industry trends. 

Speaking of the latest trends, have you heard of the newest social media kid on the block: Ello (which is not to be confused with Trello an organizational app, or Jell-o one of my favorite desserts)? Here's what you need to know.


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