SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Rachael Vail-Steele

Recent Posts

Tips for Organizing Your Social Media Content Calendar

By Rachael Vail-Steele | 06.17.2015

I must confess, I color code everything! Even my cat has her own color in my calendar and to-do list.


It keeps me organized and helps me know at a glance what my week looks like. If there’s something written in orange on my calendar and to-do list it’s about my cat, dark blue it’s about work, light blue it's a yoga class, and so on.

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What to Do When a Social Media Post Flops

By Rachael Vail-Steele | 06.11.2015

Like a bad summer movie, some posts on social media can flop. Not everyone is going to like everything you post, but what do you do when it seems like your entire audience hates what you just posted?

dislike buttonExample: My Own Post That Failed

Before my fiance and I decided to settle down closer to our families in Indiana and I started working at SpinWeb, I worked in the marketing department at the Pampered Chef’s corporate office in Chicago.

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Top 7 Indianapolis Social Media Stars to Follow in May

By Rachael Vail-Steele | 05.05.2015
Get ready for an amazing May in Indianapolis! We love to follow our favorite brands on social media, but we do love a little local flavor in our news feeds. 

Check out our favorite events and places to follow.

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Secure Your Social Media Handle, Pronto [Quick Tip]

By Rachael Vail-Steele | 04.27.2015

If you even think you might be starting up a new business, nonprofit, professional organization, or anything like it, it pays to scoop up all your social media handles right now. 


If you have an established business, nonprofit, etc. etc., and you DON'T use social media and think you never will, you most definitely should register your accounts anyway.

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How to Remarket Your Prospects Using Facebook Custom Audiences

By Rachael Vail-Steele | 02.19.2015

What is the new social media game all the big boys are playing? Do you know?


Here it is: Remarketing to your prospects using social media.

We've been doing it too, and it's really, really exciting! Of course, we wanted to pass on to you what we've learned from our own experiments, so you can test it out for yourselves.

First, the facts. Here are some social media statistics in case you need them.

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6 Best Practices for Posting Event Photos

By Rachael Vail-Steele | 02.03.2015

You just came back from a huge event your company hosted. You’re a little tired, but happy the event was a success. What do you do next? Upload all of the photos you took to your website, right?

Wait! Do not drop your entire photo album on your website! Too many bulky images and too many megabytes will slow down your web page’s load time and affect your SEO.


What should you do?

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Check Twitter for Breaking News [Quick Tip]

By Rachael Vail-Steele | 01.26.2015

A few weeks ago my fiancé and I were waiting for takeout at a restaurant’s bar. It was Sunday and of course there were multiple football games on. While I was checking in my beer on Untappd, I noticed out of the corner of my eye a massive fight had broken out in one of the games. The players were brawling off the field and into a wall! I had no idea what just happened (my fiancé was glued to the Colts game) so I searched on Google News to see what happened. No dice. Since it just happened there were not any news stories yet.

I searched for the team names on Twitter. Bingo!



I found out what happened through real-time tweets and reactions to the fight. Even the official Twitter of the Carolina Panthers tweeted out a reaction.

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Our Most Viewed Blog Posts of 2014

By Rachael Vail-Steele | 12.26.2014

All of the gifts have been opened, the ham devoured, and you're enjoying a little holiday vacation. Before we ring in 2015 next week, let's look back at our 10 most viewed blog posts of 2014.


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Our Favorite Apps of 2014

By Rachael Vail-Steele | 12.19.2014


In January, we picked our favorite productivity apps. Now, as we get ready to turn down for 2014 let's look back at the apps we loved and could not live without this year. 

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How to Deal With Scary Spam on Your Corporate Facebook Page

By Rachael Vail-Steele | 10.21.2014

Oh no, someone posted spam on my company’s Facebook page! What do I do NOW?! Like finding a gigantic spider web in your doorway, your first response may be sheer terror and panic. Spam is scary but at least you don't have an infestation of 6,000 brown recluse spiders on your page, right?


Stay calm, act quickly, and follow these simple steps:

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