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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Michael Reynolds

Michael Reynolds
As an Inbound Marketing Certified Professional, Michael loves making life easier for people using marketing, and technology. Michael devotes part of his brain to ballroom dancing and classical music. Prior to earning degrees in both Cello Performance and MIS from Ball State University, Michael studied the cello with a real live Klingon. Michael enjoys playing tennis, cycling (short distances very slowly), traveling with his beautiful wife, using only one space after a period, and eating lots of sushi.
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Recent Posts

Our Podcast Hardware/Software Shopping List

By Michael Reynolds | 04.03.2017

As you may know, SpinWeb delivers a weekly digital marketing podcast called SpinRadio. It's designed for marketing directors and CMOs and provides a weekly update with trends and insights in digital marketing.

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Is It Bad for SEO to Use a Subdomain for Your Blog?

By Michael Reynolds | 11.18.2016

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If you're responsible for promoting your organization, you've likely thought about Search Engine Optimization, or SEO.

The topic of SEO seems to be top of mind for just about everyone we work with. There is a lot of good information available about SEO (like our SEO Cheat Sheet, for example!) but unfortunately, there are still some myths circulating. One of the more divisive myths is the "subdomain vs. subfolder" argument.

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Your Guide to Collaborative Document Editing With Google Docs

By Michael Reynolds | 10.18.2016

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At SpinWeb, we rely on collaboration tools and productivity apps to get more done throughout the day. We use a variety of apps like Basecamp, Pivotal, Slack, and Dropbox to communicate and share files, notes, and tasks. But what about collaborative document editing? We've got you covered with this detailed how-to.

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Podcasting Resources Roundup and Your MBO16 $20 Off Code

By Michael Reynolds | 08.30.2016

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So, if 2015 was the year that podcasting caught fire, then we think 2016 is the year that business podcasting really blows up (in a good way). Should your company start a podcast? Can it really lead to revenue? I have answers to those questions.

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How to Talk About Money Without Flipping Out [SpinRadio E76]

By Michael Reynolds | 08.19.2016

Welcome to SpinRadio your digital marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's business world, budgets rule the yearly projects for any organization. So why are we so afraid to discuss money? Talking about "The Benjamin's" doesn't have to be so stressful. Here are some tips to keep the money talk casual yet professional and to the point. 

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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How to Run an Agile Digital Marketing Strategy [SpinRadio E75]

By Michael Reynolds | 08.12.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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The days of planning out a big clumsy 12-month marketing calendar are over. That doesn't work anymore. The world moves too fast to predict what you will need 12 months down the road. So what do we do? Enter agile digital marketing.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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5 Ways to Use Facebook Advertising for B2B [SpinRadio E74]

By Michael Reynolds | 08.05.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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d8nn / Shutterstock.com

Myth: Facebook is good for B2C advertising but it doesn't really work for B2B. Fact: Facebook can be the most powerful social platform in a B2B lead generation context. We'll discuss how along with digital marketing and sales news from the week, including the latest shiny thing from LinkedIn and an update to the SEO rules on 301 redirects.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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How to Build Meaningful Referral Traffic to Your Website

By Michael Reynolds | 08.02.2016

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Website traffic, unlike regular traffic, is a good thing; high traffic to your blog or website means that there are a lot of people interested in what you have to offer, and it's a key component of inbound marketing. (High traffic on your drive home? Not so great.) 

There are a number of methods to generate traffic on your website; an organic search is one of the more reliable, successful ways to drive traffic your way, and you can harness the power of social media to get more eyes on your page, but what about referral traffic?  

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It's Not a Mobile Only World [SpinRadio E73]

By Michael Reynolds | 07.29.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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We're hearing a lot these days about desiging websites with a "mobile-first" mindset. But are we compromising when it comes to other screen sizes? Are we ignoring desktop users? Learn why mobile first does not mean mobile only.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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How to Integrate Inbound Marketing Into Your Conference Strategy [SpinRadio E72]

By Michael Reynolds | 07.15.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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Many companies spend thousands of dollars attending conferences and trade shows as exhibitors with mixed success. Is inbound marketing compatible with a conference or trade show strategy? Can you integrate the two together? And how the heck do you generate leads at a conference, anyway? Let's find out.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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