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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Allison Gibbs

Allison Gibbs

Recent Posts

Dark Social: Why It Should Affect Your Social Media SEO Strategy

By Allison Gibbs | 10.11.2016

DARK SOCIAL. It sounds kind of menacing, or even downright dangerous, but if you dig a little deeper you'll see that it can actually be a marketer's best friend.  

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ADA Compliance: Would Your Website Pass?

By Allison Gibbs | 10.06.2016

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Way back in 1990, the Americans with Disabilities Act (ADA) became law, spurring American businesses and governmental agencies into action. Parking lots, elevators, and offices became accessible to people with disabilities. Hiring practices changed to ensure that these individuals were treated fairly. Web designers and IT departments started modifying their websites to ensure that they were accessible to people with disabilities. 

Hold up. Huh? 

Ok, so the internet wasn't really a concern back in the early 90's. But, as the World Wide Web became more and more prevalent in the daily lives of Americans (and the rest of the world), the Department of Justice decided to create guidelines for compliance. In 2003, the DOJ passed down a voluntary action plan for companies to pursue website compliance, so this isn't a brand new idea.

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Google Announces Penguin 4.0 – What It Means For Your Website

By Allison Gibbs | 10.04.2016

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Google announced the latest update on its algorithm, and now we know Penguin 4.0 is out in the wild. But what does that mean for your website rankings on Google?

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The Yahoo Hack: What Happened, and How It Might Affect You

By Allison Gibbs | 09.29.2016

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Do you Yahoo? You might want to reconsider it. 

Yahoo's having a tough week. The bad news? They're in the midst of a multi-billion dollar merger with Verizon, and they recently learned of a massive breach of their users' security. The worse news? It happened in 2014

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The Rise of Ad Blockers: A Few Stats Marketers Should Know

By Allison Gibbs | 09.15.2016

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As the internet becomes a more vital part of our daily lives, internet ads become more prevalent. They can be irritating, popping up and waving around in your face while you are powerless to get to the content you really want.

In fact, according to a recent study,  91% percent of respondants believe that ads are far more intrusive now than they were a few years ago.  No matter where you go, whether you're checking in on your favorite social media site or watching a video on YouTube, you KNOW you're going to see ads.

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5 Ways to Jump Start Your Multimedia Content for Digital Marketing

By Allison Gibbs | 09.12.2016

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What kinds of content do consumers want? Marketers like us would sure like to know!

A couple of weeks ago we got a sneak peek at HubSpot's State of Inbound 2016 report and the data on consumer content demand and podcasting really got our attention.

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Facebook Cracks Down on Clickbait Headlines: Do's and Don'ts

By Allison Gibbs | 08.11.2016

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Clickbait. Even if you're not sure what it is, you've seen it before. Those eye-catching headlines that leave you wanting more information, forcing you to click the link before you die of curiousity—that's clickbait.  

"You'll never believe what this star does to stay young!" "This weight loss method sounds crazy, but what happens next changes EVERYTHING!" Yes, these examples of clickbait are kind of silly, but it's a wildly effective, if kind of slimy, way to generate clicks. 

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7 Bing SEO Strategies (That Are Also Business Strategies)

By Allison Gibbs | 08.09.2016

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Image credit: GongTo / Shutterstock.com

In the arena of search engine optimization (SEO) there’s been, historically, only one major player in the game: Google.

But the game is always changing, and a challenger is rising in the ranks: Bing.

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Best Guides for SEO Beginners

By Allison Gibbs | 07.19.2016

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The number one topic of discussion with clients and prospects is without a doubt SEO.

Search Engine Optimization (SEO) is a vital part of inbound marketing and making your website as visible as possible, to your clients as well as to search engines like Bing or Google. (Yes, I said Bing.) It involves a judicious use of key words and phrases that will guide potential customers to your site.

Everyone knows that it's important, but they don't always know where to get started. Or it all sounds super scary and intimidating.

The good thing? It doesn't have to be.

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Breaking Down the CAN-SPAM Law

By Allison Gibbs | 07.12.2016

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If your business does any email marketing, you need to know about the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.  (Also known as CAN-SPAM to it's friends.)

This law gives the U.S. Federal Trade Commission the ability to penalize those who don't comply, and non-compliance isn't cheap.

Sound scary?

Let's break it down.

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