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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

5 Local SEO Strategy Tips for 2018

By Stephanie Fisher | 07.11.2018

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If your business has multiple locations, or even just one physical location, it's worth investing in a Local SEO strategy. Your customers and potential customers are searching for your services and you need them to visit your website, leave a review, or find your physical location. There are steps you can take to improve your chances of showing up in Google's Local Pack, Local Finder, Google Maps, Facebook and organic search rankings.  The following five Local SEO basics range from super easy to mildly technical. Here's what you need to do.

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How to Create a Pillar Page

By Allison Gibbs | 06.28.2018

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Has your website traffic hit a red light? Time to change your content strategy again! You might have heard that pillar pages are a proven way to attract qualified leads and boost traffic. But where to start? Let this post be your guide. 

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How to Make an Executive Digital Marketing Report for Your CEO (Or Board)

By Stephanie Fisher | 03.01.2018

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This post was originally published in 2014, practically the dark ages! Much of the content is still relevant, but we've updated the post and added a section on how to use Google Data Studio to create an awesome monthly marketing report, for free. Enjoy!

Your monthly marketing presentation is coming up and it's time to step up your game.

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10 Essential Tips for How to Record a Webinar

By Michael Reynolds | 12.01.2017

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This is part three of our "How to Webinar" series, and was originally published in 2011. It's high time we update and expand the content here. Our last post was A Step-by-Step Guide to Promote Your Next Webinar, and before that How to Host a Webinar that Will Generate Leads for Your Business, and I recommend you read those first if you want more details on creating a successful webinar.

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A Step-by-Step Guide to Promote Your Next Webinar

By Michael Reynolds | 10.24.2017

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This post is part of our "how to webinar" series, and was originally published in 2015. We've updated and expanded the post here. Our last post was How to Host a Webinar that Will Generate Leads for Your Business, and I recommend you read it first.

Webinars or webcasts are a potential powerhouse for your digital marketing strategy. If you've planned properly and thought of every detail, you've laid a good foundation for success. Don't stop there! You have to make sure people know about your webinar and show up. Promotion is just as important as your planning steps (see How to Host a Webinar That Will Generate Leads for Your Business).  

If you have an upcoming webinar on your content calendar, here are a few ways to promote it well.

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How to Host a Webinar That Will Generate Leads for Your Business

By Michael Reynolds | 09.28.2017

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This post is part one is our "How to Webinar" series, and was originally published in 2014. We updated it with current best practices, tools, a script and extras. Part two is A Step-by-Step Guide to Promote Your Next Webinar, and part three is 10 Essential Tips for How to Record a Webinar.

Digital marketing is a holistic, integrated program that contains many moving parts and tactics. It can include tactics like blogging, social media advertising, SEO, video, email, apps, and long form content.

Webinars or webcasts can be one of the most powerful and high-value components of your digital marketing program.

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Sample Webinar Script and Agenda Template for Businesses in 2017

By Michael Reynolds | 09.12.2017
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This post was originally published in December 2015. We've updated it for webinar best practices for business in 2017.

Webinars or webcasts are a powerful lead generation tool in your digital marketing program. As a middle of the funnel offer, a webcast is more personal than an article or ebook and help potential clients get to know your company before having a sales conversation.

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4 Specific Tactics for Using Comparative SEO Data to Outsmart the Competition

By Allison Gibbs | 07.31.2017

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It's time to get into the nitty gritty of your next SEO moves. You'll need to gather some advanced weaponry if you want to get serious about using competition data to improve SEO.  Are you up to the challenge?

Most of the time, people stop at the obvious questions. Who's ranking #1 for my keywords? What are the top pages on my competitors' domain? You might look at Google Analytics or something more advanced like Moz. But why stop there when you can dig deeper and get some very specific direction on improving SEO?

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How to Successfully Migrate from Salesforce to HubSpot CRM

By Stephanie Fisher | 06.12.2017

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A good CRM is one of our best sales tools. It's important to choose the right one for you and your team. If you're planning to leave Salesforce and make the switch to HubSpot CRM you can skip right to Step 2 where we dive into details of how to do the migration!

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New vs. Old: Traditional Marketing for the Modern Buyer

By Allison Gibbs | 05.16.2017

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If you're a marketer in the B2B sphere, like we are, you may hear a nagging voice in your head that goes something like this:

"It's all about DISRUPTING now, so we have to do that! Why aren't we disrupting? Everyone's saying multi-channel distribution channels, are we distributing on all the multi-channels? Oh my god, everyone's on SnapChat and WhatsApp and WeChat. Gotta do that, too. OK gang, time to disrupt the multi-channel distribution channels ASAP on SnapChat and WhatsApp and also Slack is the new email. It's all happening now!" Then your head explodes.

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