SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Plagiarism: A Horror Story

By Stephanie Fisher | 10.27.2016


As we creep closer to Halloween,  we decided to address one of the scariest words a content writer can hear: plagiarism. AHHHHHHH!!! It strikes fear into the hearts of writers everywhere. Plagiarism has destroyed careers, discredited highly respected writers, and jeopardized the reputations of publications that have been in business for decades. 

But what, precisely, does plagiarism mean? And how can it affect you as a marketing professional? 

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What To Do When Sales Doesn’t Follow Up with Leads

By Allison Gibbs | 10.25.2016


You're hitting all of your marketing goals, creating killer content that is generating leads that you pass along to your sales team for a follow-up call. Converting these leads should be cake, right? You should be swimming in customers, right?


What happens when  the sales team isn't following up on the leads you've so generously provided?

How can you get everyone on the same page, so that you're confident that the leads you're giving your sales team are being processed in a timely and appropriate manner? Let's do some troubleshooting so you can figure out what's going on, and how you can fix it. 

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Facebook Page Best Practices for Image Size, Dimension, and Format

By Allison Gibbs | 10.20.2016


 Editorial Credit: tuthelens /

Have you ever thought about how your images, videos, or ads will appear when you share them on Facebook? You would be surprised how easy it is to get it wrong.

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Your Guide to Collaborative Document Editing With Google Docs

By Michael Reynolds | 10.18.2016


At SpinWeb, we rely on collaboration tools and productivity apps to get more done throughout the day. We use a variety of apps like Basecamp, Pivotal, Slack, and Dropbox to communicate and share files, notes, and tasks. But what about collaborative document editing? We've got you covered with this detailed how-to.

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Sales Funnel vs. Buyer's Journey

By Abby Stearns | 10.13.2016


If you've worked in traditional sales for any length of time, you've probably heard about the sales funnel.  It's a vital part of understanding your sales and marketing activity, and it's long been a part of the acquisition cycle.

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Dark Social: Why It Should Affect Your Social Media SEO Strategy

By Allison Gibbs | 10.11.2016

DARK SOCIAL. It sounds kind of menacing, or even downright dangerous, but if you dig a little deeper you'll see that it can actually be a marketer's best friend.  

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ADA Compliance: Would Your Website Pass?

By Allison Gibbs | 10.06.2016


Way back in 1990, the Americans with Disabilities Act (ADA) became law, spurring American businesses and governmental agencies into action. Parking lots, elevators, and offices became accessible to people with disabilities. Hiring practices changed to ensure that these individuals were treated fairly. Web designers and IT departments started modifying their websites to ensure that they were accessible to people with disabilities. 

Hold up. Huh? 

Ok, so the internet wasn't really a concern back in the early 90's. But, as the World Wide Web became more and more prevalent in the daily lives of Americans (and the rest of the world), the Department of Justice decided to create guidelines for compliance. In 2003, the DOJ passed down a voluntary action plan for companies to pursue website compliance, so this isn't a brand new idea.

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Google Announces Penguin 4.0 – What It Means For Your Website

By Allison Gibbs | 10.04.2016


Google announced the latest update on its algorithm, and now we know Penguin 4.0 is out in the wild. But what does that mean for your website rankings on Google?

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The Yahoo Hack: What Happened, and How It Might Affect You

By Allison Gibbs | 09.29.2016


Do you Yahoo? You might want to reconsider it. 

Yahoo's having a tough week. The bad news? They're in the midst of a multi-billion dollar merger with Verizon, and they recently learned of a massive breach of their users' security. The worse news? It happened in 2014

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Successful Sales and Marketing Integration: A Love Story

By Abby Stearns | 09.27.2016


Romeo and Juliet. Antony and Cleopatra. Kim and Kanye. Sales and Marketing. All of these are beautiful love stories, but today we're going to focus on sales and marketing. (Sorry, KimYe fans.)  

But wait! Sales and marketing aren't a duo. They're two separate entities that occasionally cross paths, right?  Not necessarily. Sure, you can keep them apart, but they definitely work better in tandem.

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