This post was originally published in 2014. We updated it with current best practices, tools, a script and extras.
Digital marketing is a holistic, integrated program that contains many moving parts and tactics. It can include tactics like blogging, social media advertising, SEO, video, email, apps, and long form content.
Webinars or webcasts can be one of the most powerful and high-value components of your digital marketing program.
Webinars give you an intimate way to connect with your audience. Ebooks and other downloads are good top of the funnel lead generation tactics, but they don't offer a deep connection with the recipient. A real-time presentation, however, lets you deliver content with a human face or voice. You can take questions and comments from the audience. Your audience gets to know you better, trusts your company a little more.
Convenience is another major benefit of webinars. An in-person presentation means your attendees have to travel to a specific location. A webinar, however, allows attendees to engage from anywhere in the world via computers and tablets. The barrier to attend is much lower than in-person presentations since no travel is required.
To some, planning and executing a webinar can seem daunting. Not only do you need to worry about the actual presentation, but the technology can also be intimidating. Let's take a step-by-step look at to host a webinar that will generate high-quality leads for your business.