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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

New vs. Old: Traditional Marketing for the Modern Buyer

By Allison Gibbs | 05.16.2017

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If you're a marketer in the B2B sphere, like we are, you may hear a nagging voice in your head that goes something like this:

"It's all about DISRUPTING now, so we have to do that! Why aren't we disrupting? Everyone's saying multi-channel distribution channels, are we distributing on all the multi-channels? Oh my god, everyone's on SnapChat and WhatsApp and WeChat. Gotta do that, too. OK gang, time to disrupt the multi-channel distribution channels ASAP on SnapChat and WhatsApp and also Slack is the new email. It's all happening now!" Then your head explodes.

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How to Create a Fundraising Email Workflow to Donors

By Stephanie Fisher | 04.10.2017

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An email workflow is a series of steps and actions that you can automate to make your email marketing and fundraising more effective and efficient. A workflow isn't just a "one and done" email blast or campaign. For the purpose of this post, you'll want to think about the entire flow of the email series, your goals, how many emails you want to send, and the end goal or action that you want your donors, members or contacts to make. If you're familiar with the business marketing concept of "lead nurturing" you can think of it like that—donor nurturing.

If you're fortunate enough to have a robust automated marketing platform, you can get super detailed with your workflow. If not, no problem. You can use various tools and systems to piece together a cohesive email workflow that can be tracked, measured and analyzed. It will take a little more time and resources, but it can be done.

So, let's get started planning and creating a fundraising workflow to your donors.

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Our Podcast Hardware/Software Shopping List

By Michael Reynolds | 04.03.2017

As you may know, SpinWeb delivers a weekly digital marketing podcast called SpinRadio. It's designed for marketing directors and CMOs and provides a weekly update with trends and insights in digital marketing.

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The Best Entry-Level Nonprofit Online Donation Services for 2017

By Stephanie Fisher | 03.06.2017

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If you're involved in a new nonprofit, professional association, church, or an older organization that hasn't made the leap to accepting donations online, this post is for you!

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What Happens to My Website During a Redesign?

By Stephanie Fisher | 02.02.2017

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Answering frequently asked questions is one of the things we do here. And one question we hear is this: what will happen to my current website while the new one is being built?

We've got a short answer and a long answer.

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Review: Google Analytics Mobile App

By Allison Gibbs | 01.10.2017

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If you're like me, you may be discovering the joys of upgrading from a dusty iPhone 5 to a deluxe iPhone 7 Plus with 128G of space. I ran the bare minimum of apps on my old crusty phone, and now I'm installing all the apps I've ever wanted. #blessed

Including Google Analytics— yes, you heard me—website analytics on my phone.

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How to Identify and Optimize High-Impact Website Pages

By Allison Gibbs | 01.03.2017

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Think quick—without looking it up, can you tell me the top 10 performing pages on your website?

You may have thousands of pages on your website, but only a small fraction of those pages get the most traffic or make the biggest impact for your business. So, how are you using those pages to your advantage?

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Favorite Things and Best of 2016

By Stephanie Fisher | 12.28.2016

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We asked you all to share your favorite things of 2016 with us—favorite book, Netflix series, podcast and more. The following are submissions from our readers, clients, team members and SpinRadio listeners. Thanks for sending us your recommendations and we wish you all a happy and successful new year in 2017! Climb mountains.

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Is Your Definition of a Lead Outdated?

By Allison Gibbs | 12.20.2016

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Lead generation starts with a good definition. Sales and marketing have to work together to agree on an important question: what is a lead? 

But what if one or both parties are working from an outdated definition of a lead? That could spell trouble and missed opportunities.

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4 Steps to Perform a Website Audit & Present Your Findings [Toolkit]

By Stephanie Fisher | 12.15.2016

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Our Website Self-Audit Kit continues to be the most popular resource on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.

'Tis the season for reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis. 

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