SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Successful Sales and Marketing Integration: A Love Story

By Abby Stearns | 09.27.2016


Romeo and Juliet. Antony and Cleopatra. Kim and Kanye. Sales and Marketing. All of these are beautiful love stories, but today we're going to focus on sales and marketing. (Sorry, KimYe fans.)  

But wait! Sales and marketing aren't a duo. They're two separate entities that occasionally cross paths, right?  Not necessarily. Sure, you can keep them apart, but they definitely work better in tandem.

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Email Marketing Reset: The Get Started Now Guide

By Stephanie Fisher | 09.22.2016

reset-button.jpgRead time for this article: 10-15 minutes

It's time to hit the reset button on email marketing. This guide will get you started now if you're ready to reformulate and breathe new life into your email strategy.

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19 Ways to Improve Your Company's Social Media Presence

By Stephanie Fisher | 09.20.2016


Over the past seven or eight years that we've been blogging, we've written a TON on the topic of social media. While many things have changed, a lot of the 101 stuff has not. So, we've decided to assemble a list of our "greatest hits"—a roundup of how-to's, tips, hacks and practical guidance for anyone seeking to improve their social media presence and engagement. 

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The Rise of Ad Blockers: A Few Stats Marketers Should Know

By Allison Gibbs | 09.15.2016


As the internet becomes a more vital part of our daily lives, internet ads become more prevalent. They can be irritating, popping up and waving around in your face while you are powerless to get to the content you really want.

In fact, according to a recent study,  91% percent of respondants believe that ads are far more intrusive now than they were a few years ago.  No matter where you go, whether you're checking in on your favorite social media site or watching a video on YouTube, you KNOW you're going to see ads.

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5 Ways to Jump Start Your Multimedia Content for Digital Marketing

By Allison Gibbs | 09.12.2016


What kinds of content do consumers want? Marketers like us would sure like to know!

A couple of weeks ago we got a sneak peek at HubSpot's State of Inbound 2016 report and the data on consumer content demand and podcasting really got our attention.

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Creating Buyer Personas: Worldview vs. Demographics

By Stephanie Fisher | 09.07.2016


Who is your ideal customer?

If you’re not 100% sure of the answer, you’re most likely missing out on sales. The more you know about your customers, the better you’re able to tailor your marketing message to who they are and what they want. The more you speak their language, the more likely they will be attracted to you and your company.

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The Facebook Ad Primer for Beginners

By Stephanie Fisher | 09.01.2016


Facebook ads. You know you've glanced at them as you looked at pictures of your high school crush's new baby, but you probably haven't paid a whole lot of attention to them.  

Well, you might be skimming over them, but somebody's clicking on them—according to this handy infographic from HubSpot, Facebook's ad revenue increased from $1.9 billion in 2010 to over $12 billion in 2014.

The numbers are continuing to climb, despite industry experts proclaiming that Instagram or Pinterest or any other social media platform are superior to good old Facebook. Yes, the kids might be more interested in Snapchat or Instagram, but apparently their parents are busy spending their hard-earned cash over on Facebook. 

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Podcasting Resources Roundup and Your MBO16 $20 Off Code

By Michael Reynolds | 08.30.2016


So, if 2015 was the year that podcasting caught fire, then we think 2016 is the year that business podcasting really blows up (in a good way). Should your company start a podcast? Can it really lead to revenue? I have answers to those questions.

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Our Experiment (So Far) With Agile Digital Marketing Strategy

By Amy Metherell | 08.25.2016


Agile marketing—it sounds like marketing that handles well, or marketing that can traverse an obstacle course with ease. Honestly? That's a pretty accurate description of what it is. 

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How to Talk About Money Without Flipping Out [SpinRadio E76]

By Michael Reynolds | 08.19.2016

Welcome to SpinRadio your digital marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.


In today's business world, budgets rule the yearly projects for any organization. So why are we so afraid to discuss money? Talking about "The Benjamin's" doesn't have to be so stressful. Here are some tips to keep the money talk casual yet professional and to the point. 

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at

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