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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Our Experiment (So Far) With Agile Digital Marketing Strategy

By Amy Metherell | 08.25.2016

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Agile marketing—it sounds like marketing that handles well, or marketing that can traverse an obstacle course with ease. Honestly? That's a pretty accurate description of what it is. 

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How to Talk About Money Without Flipping Out [SpinRadio E76]

By Michael Reynolds | 08.19.2016

Welcome to SpinRadio your digital marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's business world, budgets rule the yearly projects for any organization. So why are we so afraid to discuss money? Talking about "The Benjamin's" doesn't have to be so stressful. Here are some tips to keep the money talk casual yet professional and to the point. 

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Blending Community Management and Advertising on Social Media

By Stephanie Fisher | 08.18.2016

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Setting up a strong business page on Facebook is definitely a good first step (at least, for your Facebook social media presence), but publishing alone is an exercise in futility.

You are shouting into the void unless you’re cultivating a community … Hello? ... Hello? ... Is this thing on?

Most people who “Like” your page will never see your posts. That's where a blend of active community management and advertising come into play. This includes Facebook, certainly, but must also take into consideration the channel or channels that are best suited to your company or industry. You might find more success on LinkedIn (this one’s a biggie), Twitter, Instagram or even a sub-Reddit forums

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5 Olympic Gold Examples of Brand Storytelling

By Stephanie Fisher | 08.16.2016

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lazyllama / Shutterstock.com

The 2016 Olympic Games in Rio are in their second week, and I'm just sitting over here crying at these ads.

Ads are ads, right? Nope. Selling a product these days means selling an experience, an emotion, a story.

How does that translate to the land of B2B services and "boring" industries?

While your company may not have the budget to sponsor the next Simone Biles, you may be able to craft a powerful story or emotional connection to your brand.

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How to Run an Agile Digital Marketing Strategy [SpinRadio E75]

By Michael Reynolds | 08.12.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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The days of planning out a big clumsy 12-month marketing calendar are over. That doesn't work anymore. The world moves too fast to predict what you will need 12 months down the road. So what do we do? Enter agile digital marketing.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Facebook Cracks Down on Clickbait Headlines: Do's and Don'ts

By Allison Gibbs | 08.11.2016

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Clickbait. Even if you're not sure what it is, you've seen it before. Those eye-catching headlines that leave you wanting more information, forcing you to click the link before you die of curiousity—that's clickbait.  

"You'll never believe what this star does to stay young!" "This weight loss method sounds crazy, but what happens next changes EVERYTHING!" Yes, these examples of clickbait are kind of silly, but it's a wildly effective, if kind of slimy, way to generate clicks. 

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7 Bing SEO Strategies (That Are Also Business Strategies)

By Allison Gibbs | 08.09.2016

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Image credit: GongTo / Shutterstock.com

In the arena of search engine optimization (SEO) there’s been, historically, only one major player in the game: Google.

But the game is always changing, and a challenger is rising in the ranks: Bing.

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5 Ways to Use Facebook Advertising for B2B [SpinRadio E74]

By Michael Reynolds | 08.05.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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d8nn / Shutterstock.com

Myth: Facebook is good for B2C advertising but it doesn't really work for B2B. Fact: Facebook can be the most powerful social platform in a B2B lead generation context. We'll discuss how along with digital marketing and sales news from the week, including the latest shiny thing from LinkedIn and an update to the SEO rules on 301 redirects.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Financial Institutions That Have Killer Blogs

By Stephanie Fisher | 08.04.2016

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When you think of your financial institution's website, you probably think about checking your account balance, finding a branch near you, or maybe looking into a loan. You're looking for information about your finances. You most likely don't think about their blog. Do banks even HAVE blogs?

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How to Build Meaningful Referral Traffic to Your Website

By Michael Reynolds | 08.02.2016

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Website traffic, unlike regular traffic, is a good thing; high traffic to your blog or website means that there are a lot of people interested in what you have to offer, and it's a key component of inbound marketing. (High traffic on your drive home? Not so great.) 

There are a number of methods to generate traffic on your website; an organic search is one of the more reliable, successful ways to drive traffic your way, and you can harness the power of social media to get more eyes on your page, but what about referral traffic?  

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