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Engage Your Audience. That's What We’re Here For.

How to Listen to Podcasts (And a List of Our Favorites)

Posted by Stephanie Fisher

May 6, 2015 12:00:00 PM

In two easy steps: You put in your earbuds and press play.

For those who have yet to discover the joys of listening to podcasts, it may not be that simple. 

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It's time I shared my love of podcasts with you. Audio content has been a growing areas of media and content production and consumption. Audiobooks, live radio shows, podcasts... there is a lot of good stuff out there just waiting to be heard.

Audio content is a unique media because you can consume it while getting other things done.This is why so many busy people are tuning in.

Podcasts consist of a variety of audio content. TV or radio news shows offer versions of the broadcast as a podcast. DJs offer music mixes in podcast form. Live internet radio shows like our own SpinRadio offer recorded episodes as a podcast feed.

Ready to start listening? Let's get started.

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Topics: content, inbound marketing, Podcast

Top 7 Indianapolis Social Media Stars to Follow in May

Posted by Rachael Vail-Steele

May 5, 2015 9:30:00 AM

Get ready for an amazing May in Indianapolis! We love to follow our favorite brands on social media, but we do love a little local flavor in our news feeds. 

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Check out our favorite events and places to follow.

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Topics: social media

May the 4th Be With You: And Other Ways to Build Rapport [Quick Tip]

Posted by Abby Stearns

May 4, 2015 9:39:00 AM

I have a pretty good sense of humor and tend to be a bit sarcastic sometimes. This usually means that I am most comfortable breaking the ice with new prospects by telling a small joke or laughing at myself. When people laugh, they usually relax. And when they relax, I can start to ask the tough questions about what is truly wrong with their website or marketing.

However, there are times when jokes may not be the most appropriate way to build rapport. My brother-in-law faced just that in a conference call with a client one time. It happened to be the 4th of May and once the conversation was ending, my brother-in-law said, "Hey thanks a lot everyone, and May the Fourth be with you!"

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Crickets.... It did not go over well and it turned a good conversation into a tense one very quickly.

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Topics: sales, customer service

SpinRadio Episode #17 - The Future of Sales + Analyzing Your Audience With Google Analytics

Posted by Michael Reynolds

May 1, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • What will happen to B2B sales by 2020
  • Selling while on vacation
  • Using Google Analytics to Analyze Your Audience
  • Golden Nuggets from MBO15
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: sales

8 Video SEO Best Practices From the Leaders in Search

Posted by Stephanie Fisher

Apr 30, 2015 9:30:00 AM

Search engine optimization through video is a valuable tactic and can help you get a little closer to reaching your marketing goals. A well-designed video SEO strategy can help enhance your company's online presence and improve search rankings.

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It may seem intimidating at first, but we've put together some of the best practices straight from the leaders in SEO to make video SEO easier and more productive.

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Topics: video, seo

How to Craft a Results-Focused Marketing Budget

Posted by Stephanie Fisher

Apr 29, 2015 9:30:00 AM

How much money should you put towards your company's marketing budget?

It's a great question and I'm glad you asked! 

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Getting to the right number for your particular company is a process that requires understanding the purpose of marketing. In this post, we'll cover the basics: revenue numbers, recommended percentages, purpose of marketing, deciding where your marketing spend goes and analyzing success from a results-focused perspective.

Ready? Let's do it.

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Topics: inbound marketing, budget, SpringMarketingGoals

How to Report on Your Marketing Goals [Marketing Report Template]

Posted by Stephanie Fisher

Apr 28, 2015 9:30:00 AM

Each Tuesday in April, we've been talking #SpringMarketingGoals.

We've covered how to create the right goals, tactics to reach them and the urgency of setting mobile goals. Today it's time to wrap it up with reporting. We want you to feel like this guy pictured below, getting a round of applause from your team after you present your sweet report!

report-handsome-guy-yay

We know the pain that marketing directors feel when it comes time to report to the CEO about marketing goals.

What does the boss want to see? What metrics are important?

If you have clear, measurable goals (which you should by now if you're playing along), then reporting on those goals should be easy.

Here's a step-by-step for telling the right story with your monthly marketing report:

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Topics: SpringMarketingGoals

Secure Your Social Media Handle, Pronto [Quick Tip]

Posted by Rachael Vail-Steele

Apr 27, 2015 9:30:00 AM

If you even think you might be starting up a new business, nonprofit, professional organization, or anything like it, it pays to scoop up all your social media handles right now. 

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If you have an established business, nonprofit, etc. etc., and you DON'T use social media and think you never will, you most definitely should register your accounts anyway.

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Topics: social media, security

SpinRadio Episode #16 - How To Create Content That Earns Shares, Backlinks and Citations

Posted by Michael Reynolds

Apr 24, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Security updates in your favorite CMS platforms
  • Yet another Facebook algorithm update
  • Deep dive into backlink strategy for SEO
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

8 Tips to Boost Your Nonprofit's Reach With LinkedIn

Posted by Stephanie Fisher

Apr 23, 2015 9:30:00 AM

LinkedIn is not merely a site to host your online resume. It has become a major business-oriented social network for professionals and organizations.

nonprofit-linkedin

LinkedIn can be a valuable and effective tool for sales and marketing teams. With over 300 million members (at the time of this article) and a lot of activity from c-level professionals and decision-makers, it's a vibrant community for business.

It can also be a great tool for those who work in development at nonprofits. The Vice President of Philanthropy, or similar such title, is the nonprofit counterpart of a Business Development Director at a for-profit company.  

If sales folks can use LinkedIn to find prospects, warm leads, recruit and get referrals, then many of the same principles should apply to the nonprofit world.

Growing membership, finding sponsors and new donors, connecting with existing donors, getting referrals--all of these activities are well suited to this particular social network.

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Topics: linkedin, nonprofits

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