Engage Your Audience. That's What We’re Here For.

What's Good and Bad in Third Party Event Registration Software

Posted by Stephanie Fisher

Feb 11, 2016 9:30:00 AM

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Ready to sell some tickets and get folks signed up for your next event? If you want to look like you know what you're doing, use one of the many online tools at your disposal. Your website CMS may not have the capabilities to take online registration, sell tickets or manage event marketing with ease. Below we take a look at some of the leading third-party event registration apps and event website services we think you're going to love (or hate, you never know).

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Topics: marketing, events

10 Details That Make Your New Website "Expensive"

Posted by Michael Reynolds

Feb 10, 2016 10:26:00 AM

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At SpinWeb, we sell something rather intangible and mysterious. We deliver enterprise websites and inbound marketing solutions to our clients. While we understand all the ins and outs of these things, it's not always obvious to others what goes on behind the scenes.

Let's open the curtain to reveal what's behind the costs of your website.

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Topics: marketing, budget, corporate website design

Your Step-by-Step Framework for Creating a Winning Inbound Sales Process

Posted by Michael Reynolds

Feb 9, 2016 9:30:00 AM

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Marketing and sales are the lifeblood of your business. Together, these two teams are primarily responsible for acquiring new customers and generating revenue.

While marketing is responsible for lead generation, your sales team needs to work with prospects, help them make good buying decisions and turn them into customers.

A working knowledge of inbound marketing is essential for both your marketing and sales teams, in order to have an effective inbound marketing program. Often, we see a disconnect between marketing and sales. This guide serves as a way to bridge that gap and to illuminate the relationship between marketing and sales. In addition, we want this workbook to be a useful tool for new team members as they define what their results should look like.

Before you go on, download the Ultimate Workbook for Creating an Inbound Sales Process to follow along with the exercises, and get more details for each step. The guide will provide you with a foundation for creating a custom-tailored inbound sales process.

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Topics: sales, inbound marketing

[Quick Tip] How to Be a Google Power User

Posted by Sam McKinney

Feb 8, 2016 9:30:00 AM

Everyone knows search engines basically run the internet. But did you know there are many lesser-known ways to make your searching better?  Check out this infographic from imgur to find out how.

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Topics: google, Quick Tip

SpinRadio Episode #52 - How to Have Productive Sales Conversations (Special Guest: Anese Cavanaugh, Author of "Contagious Culture")

Posted by Michael Reynolds

Feb 5, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we are speaking with Anese Cavanaugh (author of Contagious Culture and one of my favorite people) discussing the topic: “How to Have Productive Sales Conversations.”

We’ll dig into:

  • 3 things you must have before you go into any sales conversation
  • The #1 killer of sales success (there are actually 3 “#1” killers and they all work together)
  • Her 5-step framework for creating intentional outcomes in the sales conversation

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: sales, SpinRadio

Third Party Email Marketing Services Comparison

Posted by Stephanie Fisher

Feb 4, 2016 9:30:00 AM

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How do you pick a good email marketing platform if you need to add a third party system to the mix?

Your website CMS might have all the email marketing functionality your company needs. However, if it doesn't you may have to choose a third-party service.

Check out this list to see which service fits your needs best.

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Topics: email, marketing

Our Productivity Zen Master Shares Her Daily Routine

Posted by Amy Metherell

Feb 3, 2016 9:30:00 AM

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Increased productivity is the current holy grail of the workplace. We all want to produce more results, get more done and be more efficient. Sometimes, however, this search for ultimate productivity can leave us less productive than ever. 

As an Executive Assistant, I juggle a ton of different types of tasks and it's very easy to get distracted and off course in today's ADD, notification-for-everything world.  So how do I stay on top of everything, producing high-quality work in a highly-efficient manner?

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Topics: productivity

The Content Type That Works for Every Learning Style Is ...

Posted by Stephanie Fisher

Feb 2, 2016 9:30:00 AM

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Content comes in all shapes and sizes. Individual learning styles are much the same.

What can we learn about content marketing by studying learning styles? 

First, what is a learning style? A learning style is the preferred way that a person learns best.

As marketers, we should be tailoring our content to fit different learning styles. If we want to communicate our message effectively and engage our audience, we must adapt our content so that people can easily absorb the information.

Here are the 7 learning styles I'm talking about. And at the end, I will reveal the kind of content device that I think matches best with almost all 7 learning styles.

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Topics: content, writing, inbound marketing

[Quick Tip] How to Do Sponsor Logos on Your Homepage

Posted by Heather Lyon

Feb 1, 2016 9:30:00 AM

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When you build a beautiful website, you don't want it to get cluttered by a bunch of ads. I've seen many websites where sponsor ads are thrown into banner areas or side bars without any thought for design and usability. 

"But I need to make money,?!" laments the new website owner. 

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Topics: corporate website design

SpinRadio Episode #51 - How to Create and Launch a Podcast

Posted by Michael Reynolds

Jan 29, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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If your organization is not podcasting yet, you may be missing an opportunity to reach a wider audience. We'll discuss the technical and creative aspects of launching a podcast for your organization.

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Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

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