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Is inbound marketing profitable? [Digital Exec]

Posted by Michael Reynolds

Oct 17, 2014 10:30:00 AM

Ever since the Tom Webster wrote "Is Inbound Marketing Actually Profitable or Just a Slogan", the industry has been abuzz with more inbound marketing ROI questions then ever before.

Marketing consultant Todd Randolph thinks that's the wrong question. He responded with some interesting insight and we sat down to discuss his points in this episode of The Digital Exec.

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Topics: inbound marketing, digital exec

The best marketing advice we've ever received

Posted by Serena Acker

Oct 16, 2014 1:30:00 PM

Advice: oftentimes, it's given more than it's asked for. I've received plenty over the years, some better than others.

One of the best pieces of marketing advice I heard was simply this, "Listen" (given by my personal marketing hero Chris Brogan). In a world that loves to talk, Chris' advice is refreshingly quiet yet so versatile - from keeping a pulse on trends and social media to listening to your clients and truly getting to know them. 

While Chris' advice rang true for me, there have been other pieces of advice that have equally influened our team. We thought we'd bestow upon you, our beloved readers, some of the best nuggets we've received over the years. Or, at least, the stuff that stuck with us. 

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What you need to know

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Topics: marketing, inbound marketing

How do I make sure everything is above the fold on my website? [Strategy Sitdown]

Posted by Michael Reynolds

Oct 15, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "I'm having a difficult time figuring out how to get everything I want my user to see on the page above the fold. How do I do it?"

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Topics: website, Strategy Sitdown

How to use Outbrain to amplify your content

Posted by Stephanie Fisher

Oct 14, 2014 1:30:00 PM

Outbrain is a content amplification service. It’s part of an ever growing content promotion “ecosystem."

Services like these, along with paid social, are becoming more important. Organic reach is declining and inbound marketing takes time to see results. Content amplification is a good supplement that can accelerate your inbound marketing efforts.

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How it works

Submit your article to Outbrain and it places your content onto other media sites. You’ve probably noticed the "recommended articles" sections of media websites. These are paid promotion spots. You can think of it like Google AdWords. Outbrain is a service that gets your articles placed in the right spots on these websites. They focus on what is interesting to the audience, which is not always what is related to the content on the page.

We have had SpinWeb blog articles on the supplemental sections of CNN, Inc, and VentureBeat to name a few sites. Outbrain weighs the articles you submit based on highest click through rates and serves up your content from there to make sure the best stuff gets placed and to optimize for the most clicks.

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Topics: content, inbound marketing

4 Common phrases you're probably saying incorrectly [Quick Tip]

Posted by Serena Acker

Oct 13, 2014 10:30:00 AM

I'm a pretty laid-back person most of the time. But there are a few things that I get hyper about, and grammar happens to be one of them. One of my roles at SpinWeb is writing content for the web, and just because it's online doesn't mean the rules of grammar should be relaxed!

It drives me crazy when I hear words or phrases used incorrectly. Here are a few of the biggest offenders (i.e. common phrases you're probably saying wrong and don't even know it).

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1. "I could care less about that."

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Topics: Quick Tip

A first look at the new HubSpot CRM [Digital Exec]

Posted by Michael Reynolds

Oct 10, 2014 10:30:00 AM

A great sales CRM can really add power and scalability to your sales team. With so many choices out there it can be tough to decide which one is best for you.

We happen to be in love with HubSpot's new fully-integrated sales CRM (click for a review) so we sat down with the HubSpot CRM product manager, Andy Pitre, to learn more.

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Topics: sales, crm, hubspot

9 Great ways to use Pinterest for business

Posted by Rachael Vail-Steele

Oct 9, 2014 1:30:00 PM

Pinterest is like when you used to rip out pages from magazines and pin them to a vision or inspiration board. Instead of magazine pages, you’re pinning images and links from all over the internet.

While it's wildly popular for personal use, it’s also a great tool for businesses to further reach and inspire their customers. Whether you’re showing off portfolio pieces, sharing a recipe, or highlighting destinations near a hotel, there are a lot of great ways to be more "Pinteresting." Here are 9 great ways to use Pinterest for your business.

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Topics: Pinterest

Announcing the SpinWeb H2O campaign!

Posted by Abby Stearns

Oct 8, 2014 1:30:00 PM

Inbound 2014 has come and gone, and what an amazing time it was! While I was very impressed with the takeaways I had from all of the sessions I attended, one session in particular impacted not only my thought process but my life.

On Wednesday, September 17th I entered a session called “A Real-Time Case Study of the Charity: Water September Campaign” presented by Paull Young who is the Director of Digital for Charity: Water. I will be quite honest, I was a little burnt out that day so I attended this simply because Allison wanted to go and be supportive of this nonprofit. Little did I know how much this presentation would actually impact me.

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Topics: SpinWeb H2O

How do I keep up with current marketing trends? [Strategy Sitdown]

Posted by Michael Reynolds

Oct 8, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "I'd like to keep up with as many online marketing trends as possible but it sometimes seems impossible. Since everything moves so fast, how do I keep up?"

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Topics: inbound marketing, Strategy Sitdown

The SEO pitfalls of just "buying blog posts"

Posted by Michael Reynolds

Oct 7, 2014 1:30:00 PM

You've heard it before - blogging is good for SEO! In fact, you've probably heard this more than once from marketing pros, agencies, business pros, and even directly from Google.

While there are many factors that contribute to your rankings in search engines for various relevant search terms, quality content is one of the big ones. Because of this, many organizations are (rightfully) investing in blogging and other forms of content in order to give them some SEO benefits.

Some are writing in-house or hiring marketing help internally to create content. The choice to hire in-house or outsource your marketing is dependent on many factors but some organizations are very successfully going this route.

Others are outsourcing part or all of their Inbound Marketing program to an agency. This can free up your team to focus on the business while your agency takes care of your marketing. A primary component of most Inbound Marketing programs is a blogging strategy. A good program will include articles written with SEO and buyer personas in mind. These blog posts help your website rank higher for specific search terms and topics that align with your business. This is where good keyword research becomes important.

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However, Inbound Marketing is expensive (until it becomes free). Because of this (especially at first), many people look at it and start to question what's going on. This leads to one of the most common concerns we see: "it sounds like I'm paying $5,000/month for blog posts!"

Aside from the fact that there is a lot more going on behind the scenes than just blog posts, let's unpack it a bit.

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Topics: seo, blogging, inbound marketing

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