<img height="1" width="1" border="0" alt="" style="display:none" src="https://www.facebook.com/tr?id=1419513631645868&amp;ev=NoScript">

Engage Your Audience. That's What We’re Here For.

How to Use Google Custom Search on Your Website

Posted by Stephanie Fisher

Jun 30, 2015 9:30:00 AM

One of the most often used features on any website is the search box. The question is: does your search get the results visitors are looking for? 

Google Custom Search may be the solution if your website doesn't have a solid search function.

It works just like a typical Google search, but the custom search only looks for the specified information on the website where the search is published. In other words, you can place a powerful Google search box into your website design and it lets people search just your site.

search-people.jpg

Just like a Google search, the user can see basic information associated with the term on the page, making it easier to determine if it is the right page to view.

Read More

Topics: website, web design

15 Ways to Take a Break From Work [Quick Tip]

Posted by Stephanie Fisher

Jun 29, 2015 9:30:00 AM

It's really important to take short breaks throughout the work day. Regular breaks are important to your physical health, your mental and creative capacity and your overall emotional state. This is especially true if you have an office job, you sit all day and/or you do most of your work on a computer.

happy-face-hand.jpg

I surveyed the SpinWeb team to find out their favorite ways to take five (or seven if you're a rebel).

Read More

Topics: productivity, Quick Tip

SpinRadio Episode #25 - Cracking the Code to Creating a Great Company Culture

Posted by Michael Reynolds

Jun 26, 2015 9:30:00 AM

Welcome to SpinRadio - your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • LOTS of Facebook updates
  • All about company culture
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: culture, SpinRadio

Behold, the Hierarchy of Marketing Content

Posted by Stephanie Fisher

Jun 25, 2015 9:30:00 AM

Maslow's Hierarchy of Needs is a well-known pyramid of human needs, with the most basic survival requirements at the bottom and the more existential desires at the top.

The idea is that as human beings have their basic needs met, they can level up to the next tier and eventually reach their full creative potential.

 

maslows-pyramid.png

I realize I'm fortunate enough to be hanging out near the top part of the pyramid, which is why I'm even pondering this topic.

Read More

Topics: marketing, content

How Nonprofits Can Use LinkedIn to Find a Grant Writer

Posted by Stephanie Fisher

Jun 24, 2015 9:30:00 AM

If you don’t already have someone who is experienced at writing and applying for grants, you may need to hire a grant writer.

tree-of-words.jpg

 

There are two reputable associations for finding a grant consultant; the Grant Professionals Association and the Association of Fundraising Professionals. It’s important to find individuals who are experienced and committed to a specific code of ethics. Members of these organizations are more likely to be both.

Read More

Topics: linkedin, nonprofits

3 Creative Ways to Find Funding for Your Marketing Projects

Posted by Allison Gibbs

Jun 23, 2015 9:30:00 AM

We hear a common refrain from nonprofits: “We don’t have the money to do this.”

bake-sale-nonprofit.jpg

Whether it’s a new website or inbound marketing project, budgets don’t reflect a priority for modern marketing efforts. It's like asking the marketing department to run a bake sale to raise funds for a new website ... that's a lot of cookies to sell!

Read More

Topics: marketing, nonprofits

Create Blog Topics via Customer Support Tickets [Quick Tip]

Posted by Michael Reynolds

Jun 22, 2015 9:30:00 AM

Today's "Quick Tip" is an easy customer service solution for blog topic idea generation:

Read More

Topics: Quick Tip

SpinRadio Episode #24 - Keyword Research for SEO (a Tutorial)

Posted by Michael Reynolds

Jun 19, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Social and security updates
  • An SEO keyword research tutorial
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: seo, SpinRadio

9 Custom App Ideas for 9 Different Industries

Posted by Michael Reynolds

Jun 18, 2015 9:30:00 AM

If you've spent the time to craft a beautiful and effective website that inspires trust and generates leads, then you know how important your online presence is to your organization. You're likely using all sorts of tactics like SEO, social media, and blogging to generate traffic and awareness. (If so, we’re incredibly proud of you!)

apps-tablet.jpg

However, there is a world beyond your corporate website that has the potential to transform the way you do business and engage your customers. (That’s a big statement, but it’s true.)

Custom app development.

You might be tempted to think, “If I have a responsive website and a mobile site, why do I need anything else?”

Read More

Topics: marketing, apps

Tips for Organizing Your Social Media Content Calendar

Posted by Rachael Vail-Steele

Jun 17, 2015 9:30:00 AM

I must confess, I color code everything! Even my cat has her own color in my calendar and to-do list.

color-coded-calendar.jpg

It keeps me organized and helps me know at a glance what my week looks like. If there’s something written in orange on my calendar and to-do list it’s about my cat, dark blue it’s about work, light blue it's a yoga class, and so on.

Read More

Topics: social media, inbound marketing

Subscribe to SpinWeb's Marketing Blog

Join thousands of other CEOs and Marketing & Sales Professionals who use our blog to strengthen their online presence. Enter your email address below to subscribe.

Subscribe to Our Blog

Request a Blueprint

Follow Us