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How to Sniff Out Fake Emails

Posted by Serena Acker

Nov 20, 2014 1:30:00 PM

Have you ever received emails in your inbox that seemed like they might be legit - but there was just something about them that didn't seem quite right? The emails probably offered services like inbound marketing or SEO and most likely make grandiose promises about getting high search engine rankings overnight!

If so, you're not alone. And you're not off base by thinking something isn't right in the state of Denmark (or wherever you call home). 

Here at SpinWeb, we receive multiple of these emails in our inboxes each week. (And we know that lots of you are receiving them too because we get emails from you asking for advice about how to handle them.)

I'll put it bluntly: these emails aren't real. If they are from "real" businesses, these companies are out to get your money and run. All too often, victims fall for it because these emails seem legit, and they don't know any better.

It's a dirty way of doing business, and frankly we're disgusted by it.

So, how do you know if an email you receive is legit? Here are some questions to ask yourself as you try to sniff out fake emails in your inbox.

dog-sniffWhat do they look like?

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Topics: email

How to Queue Up Your Marketing Content for the Holidays

Posted by Stephanie Fisher

Nov 19, 2014 1:30:00 PM

Here at SpinWeb, we don't really "close down the office" for the holidays or a winter break. But business certainly slows down during this time of year. Many of us travel, work on the road, and spend time with our families.

Wind_It_Up

This is the time of year when you want to wind up your marketing content and let it go. How exactly do you do that?

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Topics: social media, inbound marketing, content management

What is Inbound Marketing? [Explained in a Beautiful Interactive Prezi]

Posted by Michael Reynolds

Nov 18, 2014 1:30:00 PM

This is somewhat of a "back to the basics" article because a lot of people still have questions about this concept. We've covered some of the differences between SEO, content marketing, and inbound marketing, but what does it look like from a tactical standpoint?

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Topics: inbound marketing

This One Trick Will Totally Impress Your Clients [Quick Tip]

Posted by Heather Lyon

Nov 17, 2014 10:30:00 AM

Are you ready for this one super top secret trick we use to keep our clients and partners happy?

overcommunicate

Seriously, are you ready...?

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Topics: customer service, productivity, process

How to Securely Empower a Mobile Team [Digital Exec]

Posted by Michael Reynolds

Nov 14, 2014 10:30:00 AM

In many cases, technology allows your team to work from anywhere. But what are the risks of enabling mobile work?

We sat down with Rob Thornton and Corey Lancaster from CenturyLink to discuss some of the issues. This episode will be of particular interest to leaders in highly-sensitive environments like financial services, health care, and legal.

Also, be sure to grab a copy of some of the resources referenced in this episode at:

http://www.centurylink.com/business/security/index.html

Contact Rob at: https://www.linkedin.com/in/robthornton

Contact Corey at: https://www.linkedin.com/pub/corey-lancaster/12/370/6b6

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Topics: digital exec

5 Photo Editing Tricks Every Marketer Should Know

Posted by Stephanie Fisher

Nov 13, 2014 1:30:00 PM

You don't have to be a photoshop wizard to perform photo editing magic. Photo apps give you the power of editing without having to understand what "dodge and burn" mean.

photo-editing.png

We've discussed some of our favorite free photo editing apps in the past. Here, I will pass along a few simple tricks that every marketer should have up his or her sleeve. 

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Topics: photography, content

The Real Reason You're Not Doing Inbound Marketing

Posted by Michael Reynolds

Nov 12, 2014 10:30:00 AM

Pretty much all organizations want to grow, earn more revenue, and be as profitable as possible. This is a no-brainer.

There are many ways to generate revenue. Some organizations rely on cold calling. Some rely on trade shows. Some rely on networking. Some rely on modern digital channels like SEO, social media, and when fully integrated... inbound marketing.

Most organizations try multiple strategies for lead-generation and sales. Sometimes, they see success (which we love to see!). However, numerous analyses have demonstrated that inbound marketing is often the most efficient, effective, and profitable strategy for business growth.

left-right-brain

With this in mind, you might expect that inbound marketing would be a high priority for most organizations, right? Well, it might shock you to hear this but sometimes people don't want to give it a try.

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Topics: inbound marketing

How to Choose the Right Stock Photo: Use This, Not That

Posted by Stephanie Fisher

Nov 11, 2014 1:36:00 PM

Those of us who eat, sleep and breathe content, understand too well the joys and sorrows of stock photography. The wonder of finding a fresh perspective for a tired subject. The meme-worthy nature of a particular subgenre of stock photo (women laughing alone with salad).

eating-salad

When you don't have original, high quality photography on hand, stock photos can be a life saver. We use stock a lot, especially for blog posts and longer content pieces like ebooks and slide decks.

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Topics: photography, content

3 Quick and Easy Ways to Stay Organized [Quick Tip]

Posted by Serena Acker

Nov 10, 2014 10:30:00 AM

In this chaotic world, it's easy to get distracted by just about anything. Oh, look... a squirrel!

As a result, it can be difficult to stay on task and accomplish what you need to on any given day. Here are 3 quick and easy ways that help me keep my ducks in a row.

ducks-in-a-row

Practice Inbox Zero

We love Inbox Zero here at SpinWeb - so much so that we'll often put on workshops and webinars about it. Its premise is simple: manage your email instead of letting it manage you. But the results are huge! The goal of Inbox Zero is to clear out your inbox every time you sit down to address your email. I know it sounds impossible, especially if you're like me and receive hundreds of emails a day. It IS possible, and it's incredibly effective. (Want to know more?) 

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Topics: Quick Tip, Organization

The Executive SEO Exam

Posted by Michael Reynolds

Nov 6, 2014 1:30:00 PM

SEO, or Search Engine Optimization, is a powerful way to gain new prospects and leads via your website. But how well do you really understand SEO and how it works? Is your knowledge outdated?

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Topics: seo

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