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Engage Your Audience. That's What We’re Here For.

5 Work Email Hacks for a Better Vacation

Posted by Stephanie Fisher

Jul 30, 2015 9:30:00 AM

Check your dictionary for the word vacation and you’ll find it defined as both a period of time a person spends away from home or work in order to relax, and the days that person is paid while they are not working.

Modern technology has declared a sort of war on these concepts; or in other words, we have met the enemy and it is email.

Email wreaks havoc on your vacation in a number of ways. It produces anxiety from two angles – creating in you a fear of missing something important or leaving you anxious about returning to an inbox with thousands of unread messages.

Your emails can even ruin other people’s holiday, drawing your attention away from those you love, leaving them to hit the beach or slopes alone as you check, ironically, “the important ones.”

If any of this is making you squirm, here are some useful email hacks you can employ to save your vacation from becoming just another technological casualty.

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Topics: email

What is Ad Block Software?

Posted by Stephanie Fisher

Jul 29, 2015 9:30:00 AM

From the way their products are promoted, you’d be tempted to think the marketing folks behind ad blocking software have it out for other marketers. They promise to remove all intrusive advertising from a user’s browsing experience, including Facebook ads, banners, YouTube ads, pop-ups, pop-unders, and background ads. That they consistently deliver on that promise is enough to strike terror in the hearts of anyone trying to sell their product or service, right? Maybe, maybe not.

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WHAT IS AD BLOCKING?

There are a number of extensions out there that delete ads, the most popular one being AdBlock Plus, estimated to have been installed more than 400 million times, with 50 to 60 million active users. Available for all major browsers, AdBlock works by allowing users to enable filters that block certain browsing requests, usually the request to serve an ad.

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Topics: adwords, inbound marketing

Tutorial: How to Resize a Photo for Your Website

Posted by Stephanie Fisher

Jul 28, 2015 9:30:00 AM

You will never guess what our support team says is the #1 question they get from our clients.

Wait, maybe you've already figured it out because you read the title of this post.

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Yes, "How can I resize this photo for my website?" is our #1 head-scratcher of an issue, and it's high time we provided a tutorial to make resizing easier for everyone. First, here are some photo editing tools to help you do the job, if you need them.

But what does it mean when someone says "I need to resize this photo."

This can actually have a few different meanings.

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Topics: photography, image

Why I Don't Just Do It Myself [Quick Tip]

Posted by Heather Lyon

Jul 27, 2015 9:30:00 AM

As a Project Manager, I assign tasks and to-dos.

Yes, sometimes I can take care of that minor website edit, but it isn't always the best use of my time.

When I'm managing 50 projects at once and have an awesome team that I can count on, I know any task I give them will be done well.

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I liked this article on project management, and one of the tips on the list was: "Project MANAGE, Don't Project DO."

But you know what? Even though this is common wisdom, I feel guilty over it.

Sometimes when I know I can do a task, but pass it off to others, I feel a nagging "I could just do it" voice in my head.

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Topics: project management

SpinRadio Episode #28 - How Does Customer Service Affect Your Marketing Strategy?

Posted by Michael Reynolds

Jul 24, 2015 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • Google + Twitter updates
  • Customer service and marketing
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

A Girl Walks in to a BarCamp...

Posted by Stephanie Fisher

Jul 23, 2015 9:30:00 AM

Here's a little not-so-secret secret I want to share with you: I don't really like to get up and talk in front of people. Not in a formal, Power Point kind of way.

I used to get on stage with my band back in the day and ROCK a mic and electric guitar, no problem. I'm also perfectly at home on stage playing a part in a play or musical.

But, place me behind a podium with a slide deck and a laptop and I turn into an awkward, stunted version of myself (at least, that's how it feels on the inside as I'm talking to a group of people). 

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Not long ago, however, I gave an impromptu presentation to my fellow SpinWebsters. Repeat, I had not planned anything and I got up and talked!

I spoke about a new meal planning service that I've starting using (Cook Smarts, check it out, for real) and gave a short demonstration of the product.

Why would I do this? It wasn't even MANDATORY! I had planned to be a passive audience member that day, because frankly I was unprepared.

Let me explain.

We do this thing once a quarter called BarCamp. 

What is a BarCamp and why is it awesome? It's basically an unstructured conference, an unconference (if you can handle calling it that).

And here are the reasons to love BarCamp style, peer learning events.

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Topics: inbound marketing, presentation, speaking

6 Creative Sponsorship Packages for Your Next Event

Posted by Stephanie Fisher

Jul 22, 2015 9:30:00 AM

In the not too distant past, having someone sponsor your event meant they contributed funds and, in return, you put their logo on your marketing material. In the early days of the internet, web banners were popular. Nowadays, the digital world serves up a myriad of opportunities for creative sponsorship, yet many businesses and non-profits continue to offer what amount to online versions of the old sponsorship model.

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For many organizations, sponsors represent a significant portion of the revenue used to fund their programs or events.It makes sense, then, to leverage today’s digital arena to add more value for your sponsors.

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Topics: events, nonprofits

The Difference Between Blog and News

Posted by Stephanie Fisher

Jul 21, 2015 9:30:00 AM

As someone who has the awesome task of putting content on your website, you may occasionally come across this question: "Is this for the Blog or News?"

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The following are scenarios I run into. Let me know if it sounds familiar...

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Topics: content, inbound marketing

How to Pitch an Idea [Quick Tip]

Posted by Jason Harrop

Jul 20, 2015 9:30:00 AM

As a designer, I'm used to presenting my creative work and website designs to clients. Most of the time the feedback is positive, but I'm also used to hearing what people don't like about my work. That's OK, it's part of the process.

I wrote this quick tip from the perspective of a designer trying to sell a design to a client. In reality, these tips can be used by anyone who is pitching an idea to anyone: a boss, a coworker, a client, or even a family member.

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Tips for Selling Your Design to a Client (Or Pitching a Creative Idea):

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Topics: web design

SpinRadio Episode #27 - Creating a Culture of Inbound Marketing

Posted by Michael Reynolds

Jul 17, 2015 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • More Facebook advertising updates
  • HubSpot CRM updates
  • Twitter is dying! Oh wait, it's not...
  • Creating a culture of inbound marketing
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

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