Marketing and sales are the lifeblood of your business. Together, these two teams are primarily responsible for acquiring new customers and generating revenue.
While marketing is responsible for lead generation, your sales team needs to work with prospects, help them make good buying decisions and turn them into customers.
A working knowledge of inbound marketing is essential for both your marketing and sales teams, in order to have an effective inbound marketing program. Often, we see a disconnect between marketing and sales. This guide serves as a way to bridge that gap and to illuminate the relationship between marketing and sales. In addition, we want this workbook to be a useful tool for new team members as they define what their results should look like.
Before you go on, download the Ultimate Workbook for Creating an Inbound Sales Process to follow along with the exercises, and get more details for each step. The guide will provide you with a foundation for creating a custom-tailored inbound sales process.