Each Tuesday in April, we've been talking #SpringMarketingGoals.
We've covered how to create the right goals, tactics to reach them and the urgency of setting mobile goals. Today it's time to wrap it up with reporting. We want you to feel like this guy pictured below, getting a round of applause from your team after you present your sweet report!
We know the pain that marketing directors feel when it comes time to report to the CEO about marketing goals.
What does the boss want to see? What metrics are important?
If you have clear, measurable goals (which you should by now if you're playing along), then reporting on those goals should be easy.
Here's a step-by-step for telling the right story with your monthly marketing report: