Engage Your Audience. That's What We’re Here For.

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5 Questions to ask a designer before hiring them [Quick Tip]

Posted by Stephanie Fisher

Sep 22, 2014 10:30:00 AM

collaborate

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Topics: web design

How to build a great marketing team

Posted by Serena Acker

Sep 18, 2014 1:30:00 PM

Marketing can sometimes seem like a puzzle. There are so many pieces to it that it can be hard to figure out how it all fits together, let alone see the bigger picture. After all, you have SEO, social media, content, design, blogging, ebooks, top of the funnel offers, bottom of the funnel offers, sales people... whew! It's a lot to keep track of. 

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Topics: marketing

Hire an employee or outsource to an agency? [Strategy Sitdown]

Posted by Michael Reynolds

Sep 17, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "I know I need to improve my company's marketing efforts but I'm not sure if I should hire a new employee or outsource to an agency. How should I approach this decision?"

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Topics: inbound marketing, Strategy Sitdown

HubSpot has a CRM? Yes, please...

Posted by Michael Reynolds

Sep 16, 2014 5:00:00 PM

"So is HubSpot like a CRM?"

"No, no... HubSpot is marketing automation. You need to connect it to a CRM to really get the value from it."

I've had this conversation many times with clients and have helped them choose the right CRM to connect to HubSpot. I wrote a blog post about the differences between a marketing database and a CRM. I even wag my finger at you in my latest book, "The Marketer's Guide to Mastering HubSpot" to explain that HubSpot is not a CRM.

guy-with-binoculars

Well, the game has changed because HubSpot now has a CRM... and it's pretty darned good.

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Topics: sales, crm, hubspot

What is a lead nurturing campaign?

Posted by Stephanie Fisher

Sep 16, 2014 1:30:00 PM

lead-nurturing

We say it all the time, but I'll say it again: Marketing is a process, not a project.

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Topics: inbound marketing

How to Ping (And other Skype etiquette) [Quick Tip]

Posted by Serena Acker

Sep 15, 2014 10:30:00 AM

We here at SpinWeb revel in the joys of being a Certified ROWE™, which requires that we be really intentional about collaborating on projects. That being said, we rely heavily on technology - Google+ Hangouts, GoToMeetings, and especially Skype for our our day-to-day interactions. 

When I first started working at SpinWeb, my co-workers talked about "pinging" each other. ("Oh, just ping me, and we can discuss  it.") I had NO clue what they were talking about! 

If you're new to using Skype for business like I was, you similarly may not be familiar with how to ping (and some other basic Skype etiquette). Here are a few quick terms and tips for using this wonderful resource. 

skype

Pinging

You "ping" someone on skype by sending them the word "ping" via an instant message. 

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Topics: Quick Tip, Skype

Why process matters when building a corporate website [Digital Exec]

Posted by Michael Reynolds

Sep 12, 2014 10:30:00 AM

Building a corporate website is easy, right? Just throw a few designs together, install it on a CMS, and you're good to go.

Not quite. Planning, designing, and building a corporate website has literally hundreds of complex steps and unless those steps are organized in a proven process, outcomes can suffer.

No one knows this better than our Project Manager, Heather Lyon.

Join us for this episode of The Digital Exec as Heather and I discuss the importance of process when building a corporate website.

Subscribe to the Digital Exec podcast on iTunes or Stitcher.

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Topics: productivity, website, digital exec, process

What is the purpose of branding?

Posted by Guest

Sep 11, 2014 1:30:00 PM

This is a guest post by Pete Gall, Principal Consultant at Pete Gall, LLC, an Indianapolis-based company that works with CEOs to harness brand vision with the purpose of making their companies more rewarding and profitable. He lives in Broad Ripple but has a heart for countries around the world. When he's not helping others articulate passions, he can usually be found playing with his daughter. 

Branding vs Marketing

Before jumping into branding's purpose, it's worth understanding the difference between branding and marketing.
The job of marketing is to make something look good to people. The process involves:
  • Listening to the market to learn what the market wants (or wants to hear)
  • Finding a way to connect what the market wants with the something you're selling
  • Telling the market how your something is just what the market wants
who-are-you


Knowing who you are

When marketing is unclear about the brand it's supporting, there are all sorts of temptations to be who the market wants you to be, rather than who you are.
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Topics: branding

What CRM should I use? [Strategy Sitdown]

Posted by Michael Reynolds

Sep 10, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "my company is in the process of choosing a CRM but we're having trouble deciding on one. What do you recommend?"

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Topics: sales, crm, Strategy Sitdown

10 Questions to ask before you choose an e-commerce system

Posted by Stephanie Fisher

Sep 9, 2014 1:32:00 PM

ecommerce-shopping-cart

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Topics: security, ecommerce

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