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Engage Your Audience. That's What We’re Here For.

The Marketing Director's Time-saving Website RFP Template [Word Doc]

Posted by Michael Reynolds

Apr 1, 2015 9:30:00 AM

You're a savvy marketing director who has been tasked with issuing an RFP for your organization's new website. While the prospect of leading the charge to create a new website sounds awesome, the thought of spending hours writing a boring RFP probably doesn't sound like the most fun way to spend your day.

As a side note, if you can avoid issuing an RFP and just interview agencies based on the ones you like then I would go this route. RFPs are usually designed to satisfy company leadership that feels that this is the best way to make a decision. If you are required by your company to issue an RFP, this template and process will at least ensure that you approach it with efficiency and the right tools to make a good decision.

marketing-director-thinking

We get it. We see lots of website RFPs and to be honest, most of them are terrible. They ask for the wrong information, they use outdated language and they usually end up discouraging serious agencies from responding because of the way they are written.

But not your RFP! We've provided a thorough but easy-to-use website RFP template that you can download (no form required) and customize for your project.

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Topics: website, rfp

How to Choose the Right CRM for You

Posted by Abby Stearns

Mar 31, 2015 9:30:00 AM

A CRM is a Customer Relationship Management tool. At SpinWeb, we use the CRM in HubSpot. But before HubSpot even had a CRM, we used Membrain.

CRM

We made the switch to HubSpot's CRM for a few good reasons and here they are:

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Topics: sales, crm

4 Ways to A/B Test Your Email Subject Line [Quick Tip]

Posted by Allison Gibbs

Mar 30, 2015 9:30:00 AM

A/B testing always seems to be one of those email marketing tactics that gets away from us. It takes a little more work to do, but in the end it can reap huge rewards. If A/B testing isn't something that you've experimented with, it's time that you do so. AB-Testing

There are several components you can play with when it comes to A/B testing, but it starts with the subject line. And guess what... it happens to be one of the easiest components! To get your creative juices flowing, here are a few examples of simple tweaks you can make to a subject line to A/B test against your standard email subject lines. 

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Topics: a/b testing

SpinRadio Episode #12 - Seeing the "Long Game" in Marketing + 5 Things I Wish I Knew Before I Became a "Sales Guy"

Posted by Michael Reynolds

Mar 27, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Is Meerkat the next big thing in social media?
  • Looking at the "long game" in marketing
  • 5 Things I wish I knew before I became a "Sales Guy"
  • How one word made Obama the president
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

How to Personalize Your Marketing Messages

Posted by Stephanie Fisher

Mar 26, 2015 9:30:00 AM

We marketers love the tech and proven tactics that allow us to personalize messages to our audience. It is important to think carefully about your reader and be sure you're hitting the right tone when it comes to personalization.

personalized-email

Personalization simply means that you are serving up custom content, email, social media or other content experiences to a specific audience. This might be as simple as including a name field in your email, or something as complex as smart content displayed on your website that is tailored to each visitor.

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Topics: marketing, inbound marketing

How We Produce #SpinRadio

Posted by Michael Reynolds

Mar 25, 2015 9:30:00 AM

Some of you are loyal listeners of SpinRadio, the inbound marketing and sales radio show we started earlier this year. On this show we teach strategies to help our busy CEOs and marketing directors get better at growing their businesses.

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Topics: SpinRadio

Predictability Isn't Everything

Posted by Allison Gibbs

Mar 24, 2015 9:30:00 AM

"I'm sorry, what? Did the strategist just say that?"

Sure did!

data-risk-marketing-love

You may be thinking, "Well, yes it is. We have to prove marketing ROI." Or perhaps, "IS ALLISON CRAZY?"

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Topics: marketing, inbound marketing

Should You Use CAPTCHA to Keep Out Spam? [Quick Tip]

Posted by Stephanie Fisher

Mar 23, 2015 9:30:00 AM

Today's quick tip comes from the SpinWeb Support Vault! Our support team gets this question sometimes, and today we discuss it: Should I use captcha to keep away spam?

captcha

Sometimes, evil web robots will leave spammy comments on your blog or fill out forms on your website with their spammy messages. This is annoying, to say the least. What can you do about it? 

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Topics: website, web design, spam

SpinRadio Episode #11 - Public Speaking Tips, Extending Your Team With an Agency

Posted by Michael Reynolds

Mar 20, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • How to conduct market research
  • Public speaking tips
  • Treating your agency like extension of your team
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

Spring Cleaning Tips for Corporate Website Maintenance

Posted by Stephanie Fisher

Mar 19, 2015 9:30:00 AM

Spring is finally in the air! The first day of spring is officially tomorrow. At home, you might be whistling a tune, opening windows, organizing closets, and hanging laundry on the line.

cleaning-sponge-website-maintenance

At work, perhaps you're eyeing old filing cabinets and throwing out piles of paper.

What about corporate website maintenance? It's a good time to tidy up your most important digital real estate -- your website.

I've put together a checklist to help you with the task. Get your dust mask on!

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Topics: website, branding

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