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The Recipe for Modern Facebook Marketing [Digital Exec]

Posted by Michael Reynolds

Nov 26, 2014 9:33:00 AM

Facebook is such a moving target that many organizations struggle to keep up with how to market using this network. From interface changes to shifts in organic reach, it can be frustrating to try to figure out how to use Facebook effectively.

Luckily we have people like Jon Loomer who make it a point to serve others with guidance and training on how to make the most of Facebook for your organization.

Join us for this fascinating interview with Jon Loomer (who I consider to be the MASTER of Facebook marketing) to find out what's wrong with your Facebook marketing plan and how to fix it.

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Topics: social media, digital exec

A/B Testing: Your Not-So-Secret Weapon

Posted by Serena Acker

Nov 25, 2014 1:30:00 PM

If you're in the inbound marketing world, chances are that you've at least heard of A/B testing, even if you've not implemented it.

If you've not familiar with it, it's a way of testing multiple variations of a design, call to action (CTA), or phrase in order to see which one performs better. Sounds simple, right? It is, really. And yet a lot of companies don't take advantage of it for whatever reason.

When done effectively, it can become an important part of refining your inbound marketing strategy. After all, research makes you a better marketer. Think of it as your secret weapon (of sorts), except it's not the kind of weapon that you have to conceal - or the kind that you'd want to break out in any sort of fight.

ab-test

When to use A/B testing

A/B testing most commonly fails because the test itself has unclear goals, so you've got to know what you're testing.

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Topics: inbound marketing, a/b testing

How to Create a Sitemap in Freedom [Quick Tip]

Posted by Allison Gibbs

Nov 24, 2014 12:09:39 PM

Here is a quick tip for our Accrisoft Freedom users.

sitemap-1

Organic SEO myth alert:

Filing your Sitemap with Google is no longer a factor in organic SEO. However, it isn't a negative factor either.

If you are interested in submitting your Freedom website's Sitemap to Google, or any other search engine, follow these simple steps.

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Topics: website, freedom

How to Sniff Out Fake Emails

Posted by Serena Acker

Nov 20, 2014 1:30:00 PM

Have you ever received emails in your inbox that seemed like they might be legit - but there was just something about them that didn't seem quite right? The emails probably offered services like inbound marketing or SEO and most likely make grandiose promises about getting high search engine rankings overnight!

If so, you're not alone. And you're not off base by thinking something isn't right in the state of Denmark (or wherever you call home). 

Here at SpinWeb, we receive multiple of these emails in our inboxes each week. (And we know that lots of you are receiving them too because we get emails from you asking for advice about how to handle them.)

I'll put it bluntly: these emails aren't real. If they are from "real" businesses, these companies are out to get your money and run. All too often, victims fall for it because these emails seem legit, and they don't know any better.

It's a dirty way of doing business, and frankly we're disgusted by it.

So, how do you know if an email you receive is legit? Here are some questions to ask yourself as you try to sniff out fake emails in your inbox.

dog-sniffWhat do they look like?

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Topics: email

How to Queue Up Your Marketing Content for the Holidays

Posted by Stephanie Fisher

Nov 19, 2014 1:30:00 PM

Here at SpinWeb, we don't really "close down the office" for the holidays or a winter break. But business certainly slows down during this time of year. Many of us travel, work on the road, and spend time with our families.

Wind_It_Up

This is the time of year when you want to wind up your marketing content and let it go. How exactly do you do that?

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Topics: social media, inbound marketing, content management

What is Inbound Marketing? [Explained in a Beautiful Interactive Prezi]

Posted by Michael Reynolds

Nov 18, 2014 1:30:00 PM

This is somewhat of a "back to the basics" article because a lot of people still have questions about this concept. We've covered some of the differences between SEO, content marketing, and inbound marketing, but what does it look like from a tactical standpoint?

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Topics: inbound marketing

This One Trick Will Totally Impress Your Clients [Quick Tip]

Posted by Heather Lyon

Nov 17, 2014 10:30:00 AM

Are you ready for this one super top secret trick we use to keep our clients and partners happy?

overcommunicate

Seriously, are you ready...?

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Topics: customer service, productivity, process

How to Securely Empower a Mobile Team [Digital Exec]

Posted by Michael Reynolds

Nov 14, 2014 10:30:00 AM

In many cases, technology allows your team to work from anywhere. But what are the risks of enabling mobile work?

We sat down with Rob Thornton and Corey Lancaster from CenturyLink to discuss some of the issues. This episode will be of particular interest to leaders in highly-sensitive environments like financial services, health care, and legal.

Also, be sure to grab a copy of some of the resources referenced in this episode at:

http://www.centurylink.com/business/security/index.html

Contact Rob at: https://www.linkedin.com/in/robthornton

Contact Corey at: https://www.linkedin.com/pub/corey-lancaster/12/370/6b6

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Topics: digital exec

5 Photo Editing Tricks Every Marketer Should Know

Posted by Stephanie Fisher

Nov 13, 2014 1:30:00 PM

You don't have to be a photoshop wizard to perform photo editing magic. Photo apps give you the power of editing without having to understand what "dodge and burn" mean.

photo-editing.png

We've discussed some of our favorite free photo editing apps in the past. Here, I will pass along a few simple tricks that every marketer should have up his or her sleeve. 

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Topics: photography, content

The Real Reason You're Not Doing Inbound Marketing

Posted by Michael Reynolds

Nov 12, 2014 10:30:00 AM

Pretty much all organizations want to grow, earn more revenue, and be as profitable as possible. This is a no-brainer.

There are many ways to generate revenue. Some organizations rely on cold calling. Some rely on trade shows. Some rely on networking. Some rely on modern digital channels like SEO, social media, and when fully integrated... inbound marketing.

Most organizations try multiple strategies for lead-generation and sales. Sometimes, they see success (which we love to see!). However, numerous analyses have demonstrated that inbound marketing is often the most efficient, effective, and profitable strategy for business growth.

left-right-brain

With this in mind, you might expect that inbound marketing would be a high priority for most organizations, right? Well, it might shock you to hear this but sometimes people don't want to give it a try.

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Topics: inbound marketing

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