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Engage Your Audience. That's What We’re Here For.

How to Hire a Great Marketing Director

Posted by Michael Reynolds

Jul 2, 2015 9:30:00 AM

Some of our clients come to us asking how to find a great marketing director. We've talked about how to treat your marketing directors well and how to utilize them well, but how do you find a great marketing director in the first place?

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Who to Look For

The first thing you want to do is think about who you're looking for. You want to find someone who is tech savvy and active in the industry. You want someone who is active on social media because they'll most likely be using social media in the position.

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Topics: marketing, inbound marketing

How the Population Growth of Millennials Will Affect Your Business

Posted by Abby Stearns

Jul 1, 2015 9:30:00 AM

MILLENNIALS! Are you sick of the word? Do you feel like you've read everything there is to know about this generation of people? Do you get irritated simply at the concept of generalizing an entire generation of people?

If you raised your hand, that makes two of us.

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The reason I'm even writing about this subject is because of two reasons: 1. I am a Millennial (yet I feel and act like a grandma sometime) and 2. In my meetings, I have heard the phrase "Millennials aren't our target market" more times than I can count.

And it just blows me away. I think there's a lingering sense among certain circles that Millennials are these self-absorbed teens who just sit at home and surf the internet.

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Topics: Business

How to Use Google Custom Search on Your Website

Posted by Stephanie Fisher

Jun 30, 2015 9:30:00 AM

One of the most often used features on any website is the search box. The question is: does your search get the results visitors are looking for? 

Google Custom Search may be the solution if your website doesn't have a solid search function.

It works just like a typical Google search, but the custom search only looks for the specified information on the website where the search is published. In other words, you can place a powerful Google search box into your website design and it lets people search just your site.

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Just like a Google search, the user can see basic information associated with the term on the page, making it easier to determine if it is the right page to view.

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Topics: website, web design

15 Ways to Take a Break From Work [Quick Tip]

Posted by Stephanie Fisher

Jun 29, 2015 9:30:00 AM

It's really important to take short breaks throughout the work day. Regular breaks are important to your physical health, your mental and creative capacity and your overall emotional state. This is especially true if you have an office job, you sit all day and/or you do most of your work on a computer.

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I surveyed the SpinWeb team to find out their favorite ways to take five (or seven if you're a rebel).

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Topics: productivity, Quick Tip

SpinRadio Episode #25 - Cracking the Code to Creating a Great Company Culture

Posted by Michael Reynolds

Jun 26, 2015 9:30:00 AM

Welcome to SpinRadio - your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • LOTS of Facebook updates
  • All about company culture
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: culture, SpinRadio

Behold, the Hierarchy of Marketing Content

Posted by Stephanie Fisher

Jun 25, 2015 9:30:00 AM

Maslow's Hierarchy of Needs is a well-known pyramid of human needs, with the most basic survival requirements at the bottom and the more existential desires at the top.

The idea is that as human beings have their basic needs met, they can level up to the next tier and eventually reach their full creative potential.

 

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I realize I'm fortunate enough to be hanging out near the top part of the pyramid, which is why I'm even pondering this topic.

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Topics: marketing, content

How Nonprofits Can Use LinkedIn to Find a Grant Writer

Posted by Stephanie Fisher

Jun 24, 2015 9:30:00 AM

If you don’t already have someone who is experienced at writing and applying for grants, you may need to hire a grant writer.

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There are two reputable associations for finding a grant consultant; the Grant Professionals Association and the Association of Fundraising Professionals. It’s important to find individuals who are experienced and committed to a specific code of ethics. Members of these organizations are more likely to be both.

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Topics: linkedin, nonprofits

3 Creative Ways to Find Funding for Your Marketing Projects

Posted by Allison Gibbs

Jun 23, 2015 9:30:00 AM

We hear a common refrain from nonprofits: “We don’t have the money to do this.”

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Whether it’s a new website or inbound marketing project, budgets don’t reflect a priority for modern marketing efforts. It's like asking the marketing department to run a bake sale to raise funds for a new website ... that's a lot of cookies to sell!

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Topics: marketing, nonprofits

Create Blog Topics via Customer Support Tickets [Quick Tip]

Posted by Michael Reynolds

Jun 22, 2015 9:30:00 AM

Today's "Quick Tip" is an easy customer service solution for blog topic idea generation:

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Topics: Quick Tip

SpinRadio Episode #24 - Keyword Research for SEO (a Tutorial)

Posted by Michael Reynolds

Jun 19, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • Social and security updates
  • An SEO keyword research tutorial
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: seo, SpinRadio

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