Engage Your Audience. That's What We’re Here For.

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Should I target Facebook likes or website clicks? [Strategy Sitdown]

Posted by Michael Reynolds

Aug 20, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "I'm thinking of running a paid Facebook campaign... should I target page likes or clicks to my website?"

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Topics: facebook, social media, Strategy Sitdown

What does UX/UI mean?

Posted by Stephanie Fisher

Aug 19, 2014 1:30:00 PM

UX and UI often get used interchangably, but they are two different things. Both have to do with your end user, or customer.


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Topics: web design, Business, development

Ice bucket challenges, social giving, and sad puppies [Quick Tip]

Posted by Rachael Vail-Steele

Aug 18, 2014 10:30:00 AM


It’s so hot I could douse myself with a bucket of ice water…and spread awareness about ALS. 

There has been a recent overflow of videos of people pouring buckets of ice water on themselves to spread awareness about ALS (the neurodegenerative disease that is also known as Lou Gehrig's disease).

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Topics: social media

Trade secrets of content promotion [Digital Exec]

Posted by Michael Reynolds

Aug 15, 2014 10:30:00 AM

Content is the fuel behind a great online presence and a great Inbound Marketing program. But how do you get your content noticed?

Listen in as I discuss content promotion secrets with Chad Pollitt from Relevance.

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Topics: content

What is responsive design?

Posted by Serena Acker

Aug 14, 2014 1:30:00 PM

Have you ever been waiting for a lunch date (or riding in the car or doing anything outside the office) and gone to a website on your mobile phone, only to be frustrated with the itsy-bitsy text? Or that you had to pinch and zoom in to see some piece of information that you needed? Or had images that wouldn't load? It's enough to make any millennial crazy. 

Enter responsive design.

It's the new standard for websites - and for good reason. In addition to eliminating frustrations, the content is prioritized and smart. Not only that, but it always looks amazing because images get shifted around and re-positioned. Better yet, it eliminates friction and roadblocks for the end user by increasing usability, which means better marketing for your business with more conversions in the end. (What's not to love?)

If you're not familiar with responsive design, it's time you (became part of 2014 and) did. 


So, what is this oh-so-amazing responsive design, anyway? 

Responsive websites respond to their environment.

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Topics: web design, Responsive design

How can I redesign my website without losing search rankings? [Strategy Sitdown]

Posted by Michael Reynolds

Aug 13, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "My company is redesigning our website and I'm concerned about losing search rankings when we switch over. How can I make sure I don't lose any traffic from SEO?"

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Topics: seo, Strategy Sitdown

6 easy steps to writing a business blog post

Posted by Serena Acker

Aug 12, 2014 1:30:00 PM

Writing is fun. It's a way for me to express opinions and thoughts, a way to help our clients educate their audiences. I would even go so far as saying that I love writing. (I realize I just lost some street cred with that statement.) 

But I know that writing isn't fun for everyone. In fact, there are people on our team that loathe writing and would rather stab a fork in their eye than produce a blog post. (Okay, that might be a slight exagerration, but the point remains: they don't like it at all.)

Maybe you're in the same boat: writing isn't your thing. But somehow you got your arm twisted into crafting a blog post for your company - or maybe a guest post for another business. Or maybe you're realizing that nobody's reading your corporate blog. If so, you've come to the right spot: I've compiled 6 easy steps to writing a blog post.


1. Create a compelling title

The title of your blog will help people determine whether or not to click in to read more, so you want it to be a good one. 

Here are a few guidelines for writing engaging titles:

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Topics: content, writing

Creeped out by Facebook's new Messenger app? Use the mobile web! [Quick Tip]

Posted by Michael Reynolds

Aug 11, 2014 10:30:00 AM

A lot of noise has been made recently about Facebook's new Messenger app. Many users of the Facebook mobile app are reporting that they can no longer send messages throught the standard mobile app and instead are being forced to use the separate mobile app.


Image credit: Twin Design / Shutterstock.com

So what's the big deal? Well, Facebook is being accused of crossing the line when it comes to privacy in this app and plenty of coverage is available on many major media sources like The Wall Street Journal, The New York Times, and Business Insider just to name a few.

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Topics: facebook, social media, Quick Tip, Responsive design

6 steps to creating killer email marketing

Posted by Michael Reynolds

Aug 8, 2014 1:30:00 PM

lauren-pedigoA few times a year, SpinWeb hosts an Indianapolis Area HubSpot User Group Meeting (HUG) at our office. We usually have a HubSpot team member visit us and give a presentation (that's free and open to the community) and last month we were fortunate enough to have Lauren Pedigo present.

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Topics: email, Indy HUG, hubspot

What is agile development? [Digital Exec]

Posted by Michael Reynolds

Aug 8, 2014 10:30:00 AM

A lot of the shiny things we produce in the marketing profession are built on complex tools and applications. Your website is probably built on a Content Management System and your marketing program may be running on a marketing automation tool like HubSpot.

Behind great marketing programs are great applications built by smart developers. One such developer is our very own Chris Antoine.

In this episode, Chris and I unpack the concept of agile development and how it leads to better outcomes, whether it's a website or a mobile app.

Subscribe to the Digital Exec podcast on iTunes or Stitcher.


Michael Reynolds: Hey everyone, Michael Reynolds here with SpinWeb and welcome to the Digital Exec, a marketing insights show for business leaders. I'm here with Chris Antoine. Chris, how are you today?

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Topics: digital exec, development

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