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SpinRadio Episode #3 - Back to Fundamentals, Discounting, and Star Trek Dating

Posted by Michael Reynolds

Jan 23, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Facebook's latest update
  • Microsoft new web browser
  • What's really happening to people's attention spans
  • How work friends are practical
  • A #JayToday nugget
  • Getting back to fundamentals
  • On whether you should be discounting or now
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am today. Just refresh this page at 10am if you don't see the live stream yet. Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: sales, social media, SpinRadio

5 Signs You May Need To Fire a Client (or Fix Something)

Posted by Stephanie Fisher

Jan 22, 2015 1:30:00 PM

We love our clients. I feel like I have to start by saying that, and it is true. We really do work with some amazing people. But we've all been in situations where the client relationship goes off the rails.

crying-man

Before you crash and burn, look for these red flags so that you can address the problems head on. No one wants to say goodbye to a client (until you absolutely have to).

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Topics: website, inbound marketing

How to Track Marketing ROI When Your Systems Aren't Integrated

Posted by Michael Reynolds

Jan 21, 2015 10:30:00 AM

Return on investment (ROI) is pretty critical to your marketing program. If you don't know how well your strategy is working, you can't make smart decisions about investing.

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Topics: sales, crm

Best Practices for Organizing Website Files

Posted by Serena Acker

Jan 20, 2015 1:30:00 PM

Organization may not come naturally to you. If that's the case, your website files may end up being as cluttered as your desk.

buried-under-paper

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Topics: website, Organization

What to do if Your Website Gets Hacked [Quick Tip]

Posted by Serena Acker

Jan 19, 2015 10:30:00 AM

 Having your website get hacked can be a headache (at best). So, what are you to do if your website has been compromised? Here are 5 critical steps.

hacked

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Topics: website, Quick Tip, security

SpinRadio Episode #2 - Google Security Tips, The Multiple Facets of SEO, Tactics for Influencing Prospects

Posted by Michael Reynolds

Jan 16, 2015 9:00:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Security tips from Google
  • How 10 CEOs work smarter, manage better and get things done faster
  • The misconceptions of SEO and the multiple sides of a search strategy
  • Tactics for influencing prospects
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am today. Just refresh this page at 10am if you don't see the live stream yet. Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: seo, sales, SpinRadio

Is Your Website Load Time Too Slow (And Affecting Your SEO)?

Posted by Serena Acker

Jan 15, 2015 1:30:00 PM

We've all been there: searching the web, only to grow impatient at how long it takes for a website to load. So we click our fingernails on our laptop, roll our eyes, and eventually end up X-ing out of the browser with a sigh of frustration. (Some of us may bail faster than others.)

According to an article at KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less. 2 seconds... that's it! Absorb that thought...which likely just took more than 2 seconds.

Website load times affect a lot more than just our patience levels. These days, it affects everything from conversion and bounce rates to SEO. If it takes your website more than a few seconds to load, then your SEO rankings are suffering. Let's take a look at why.

load-speed

...because Google says so!

Website load time has always been an important factor when it comes to creating successful websites. But in 2010, Google announced that website speed would begin having an impact on search ranking. Now, the speed at which someone could view the content from a search result would be a factor.

Unfortunately, the exact definition of "site speed" remained open to speculation. (Oh, Google, you are so elusive!) The mystery widened further when Google's Matt Cutts announced that slow-performing mobile sites would be penalized in search rankings as well.

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10 Inbound Marketing Myths It's Time to Leave Behind

Posted by Michael Reynolds

Jan 14, 2015 10:30:00 AM

Many things in life and business are misunderstood and under-appreciated. Professional athletes make playing a sport look easy but you don't see the hundreds of hours of training that occurred behind the scenes. After all, it's just putting a ball in a hoop, right? Attorneys often just get a few minutes to make their case in court but no one else sees all the behind the scenes work that goes into that short presentation. After all, it's just asking a bunch of questions, right? Building an app can look simple but if you knew how much planning and coding occurred behind the scenes it would blow your mind. After all, it's just putting a few screens together and writing a little bit of code, right?

The point is, as an onlooker it can be easy to make snap judgments about professions or industries simply because we don't know enough about them. Marketing is no exception and in fact it can be one of the most easily misunderstood areas of business.

More specifically, inbound marketing is a frequently misunderstood area of business that has developed a few myths. These myths are often repeated by others without proper exploration or background information.

inbound-mindset-1

So how do we clear up some of these myths? Let's look at what they are...

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Topics: inbound marketing

How to Use Inbound.org to Fuel Your Marketing Brain

Posted by Stephanie Fisher

Jan 13, 2015 1:30:00 PM

We all get marketing brain drain from time to time. The fuel tanks get low and soon we can't think creatively. All the thoughts are ....ppfffff. Gone.

brain-fuel-tank

 

When your marketing brain tank hits empty, it's time to gas up at Inbound.org. Those of us who work at an inbound marketing agency know it's a powerful renewable energy source!  

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Topics: inbound marketing

5 Easy Tips for Taking Great Headshots [Quick Tip]

Posted by Serena Acker

Jan 12, 2015 10:30:00 AM

If you're a Marketing Director or Assistant, chances are that you've been put in charge of updating your staff's headshots. Instead of hiring an expensive photographer, use these quick tips and take them yourself.

photographer

It's all about the angle.

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Topics: photography, Quick Tip

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