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SpinRadio Episode #15 - Active vs. Passive Inbound Leads + Marketing to Millennials

Posted by Michael Reynolds

Apr 17, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Trends in email writing style
  • Active vs passive inbound leads
  • Marketing to millennials
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

Stress Day, April 16: How to Deal With Stress at Work

Posted by Heather Lyon

Apr 16, 2015 9:30:00 AM

Stress is a commonplace emotion at work. According to the American Institute of Stress, 80 per cent of us are stressed when at work. Although there are many reasons for this stress, the #1 reason is the amount of workload, followed by personality clashes or personnel issues. Today is National Stress Day, the day after the taxes are due, so we wanted to give you some tips on how to deal with stress at work.

stress-at-work-stress-day

Now we at SpinWeb may not be experiencing stress from our co-workers because we're all one big happy family (right, guys?) and we certainly don't have all of the issues described below. But even in a great work environment and surrounded by a strong team, I feel the pressure from time to time. Coping with that stress and managing it well is the best way to live -- and not go insane. Here are a few tips to keep your stress levels low.

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Topics: productivity, culture

WordPress vs. Accrisoft Freedom [Slide Deck]

Posted by Michael Reynolds

Apr 15, 2015 9:30:00 AM

Just about every modern website is built on a content management system. This allows website managers to edit content, embed images and video, publish articles, and manage data without the need to learn web programming.

There are literally hundreds of content management systems (or CMS for short) available today. Some are designed for small businesses, some for mid-sized organizations, and some for large enterprises.

It's important to understand how to choose the right CMS for your organization based on your specific needs. Smaller businesses or websites with simple needs are often a good match for WordPress, which is one of the most popular CMS platforms in the world. There are even large websites built on WordPress because they have the development support to maintain it.

At SpinWeb, we have expertise working with specific industries like financial services, health care, non-profit, professional services, government, and manufacturing. Because of this (and other reasons), we don't use WordPress. In our opinion, it's not the right fit.

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Topics: cms, content management, wordpress

4 Big Marketing Goals and the Tactics to Reach Them [Infographic]

Posted by Allison Gibbs

Apr 14, 2015 9:30:00 AM

It's week 2 of #SpringMarketingGoals. Each week in April we’re writing about the nitty gritty of setting goals for marketing. With each post, we’re offering a useful download to help you put knowledge into practice. Like this tiny, successful businessman, we know that the arrow needs to go UP!

tiny-businessman-thumbs-up

Last week we began with the basics: a simple 3 step process to determine appropriate goals for your business, with a worksheet. 

This week, we're diving deeper into effective tactics designed to support your overall marketing strategy. We want you to see that arrow go in the right direction! 

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Topics: marketing

How to Showcase Your Work on Your Website [Quick Tip]

Posted by Jason Harrop

Apr 13, 2015 9:30:00 AM

When displaying your work, you should always offer images or interactives of your best work, and detail of that work. This can apply to a variety of professions, such as designers and other creative types, as well as industries that want to showcase their products or services.

showcase-website

First, provide a thumbnail teaser of the full work that entices the viewer to click. It's important to have the full product or work on display as well, to see detail and quality. Showcasing just a small thumbnail is a bad idea and immediately turns a user off. Users want to see the work in full.

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Topics: website, web design

SpinRadio Episode #14 - Best Practices for Multi-language Websites

Posted by Michael Reynolds

Apr 10, 2015 9:41:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Yet another WordPress exploit
  • The truth about website RFPs
  • An expert interview to cover best practices in multi-language websites
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

4 Steps to Perform a Website Audit and Present Your Findings

Posted by Stephanie Fisher

Apr 9, 2015 9:30:00 AM

Now that it's April, many of us start thinking about tax season and the word "audit" might make you break out into a cold sweat about now. But relax, a website audit is a walk in the park compared to all that. You got this. You just need a step-by-step and a few good tools.

website-audit-tools

If you are a Marketing Director or Assistant, we know how difficult it can be to convince your CEO that you need more money in your budget, let alone finance a redesign of your website.

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Topics: marketing, seo, website, web design

What Happens When You Get a Cheap Website?

Posted by Michael Reynolds

Apr 8, 2015 9:30:00 AM

Q: "How much does a website cost?"

A: "How long is a piece of string?"

Your organization's website is one of the most important components to your brand, marketing, and sales strategy. It is open 24/7, can bring new prospects to your company, can capture leads and can engage with prospects to fill your sales pipeline.

frayed-rope

However, it's sometimes tough to convince CEOs to invest properly in a new website. It's easy to see it as an expense and look for the lowest price but this can cause trouble down the road. Often "saving" money in the short term can mean spending more in the long run in the form of missed sales or re-doing work to fix something that didn't turn out right the first time (as we will see later).

It's further exacerbated by the fact that everyone seems to "know a guy" who sets up cheap WordPress sites and sets an unrealistic expectation for some organizations.

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Topics: website

3 Steps to Determine Appropriate Marketing Goals for Your Business [Worksheet]

Posted by Allison Gibbs

Apr 7, 2015 9:30:00 AM

You may have noticed that we started April with a Marketing Director’s Website RFP template to help you build a solid, useful document (if your company has a strict RFP policy for hiring a corporate website design agency). 

marketing-goals-sm

In addition to this offer, we’re kicking off our April #SpringMarketingGoals campaign. Each week, we’re writing about the nitty gritty of setting goals for marketing. Along with an informative post, we’re offering a useful download to help you put knowledge into practice.

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Topics: inbound marketing

One More Easter Egg to Find [Quick Tip]

Posted by Stephanie Fisher

Apr 6, 2015 9:30:00 AM

Easter may be over, but we have one more Easter egg for you to find. Just to make your Monday a bit more fun.

BA

Click over to our homepage and type in the Konami code, or the series of arrows and letters you see on the image above.

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Topics: Quick Tip

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