If you own a bicycle and ride it frequently, you know that it needs regular adjustments, repairs and maintenance to stay in good working order. You can hop on your bike every day and ride to work or take the kids around the neighborhood, but if you don't air up the tires occasionally or adjust the brakes, you will soon feel the results.
The same concept applies to your website.
Google offers free tools to make these regular adjustments to improve the performance of your website. Do you use them?
Recently, Google Webmaster Tools was renamed Google Search Console. It’s a very powerful tool, but many marketers don’t use it to full advantage. Let’s change that!
The basic process for using Search Console is simple. Keep reading for a more detailed explanation of each point.
“Let it bake” or collect data for a week or two
Monitor for errors/suggestions
Track keywords to compare against your marketing campaigns (focus on optimization, always getting better, ranking higher, bring in more traffic)
Use that information to improve your site