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Engage Your Audience. That's What We’re Here For.

SpinRadio Episode #17 - The Future of Sales + Analyzing Your Audience With Google Analytics

Posted by Michael Reynolds

May 1, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • What will happen to B2B sales by 2020
  • Selling while on vacation
  • Using Google Analytics to Analyze Your Audience
  • Golden Nuggets from MBO15
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: sales

8 Video SEO Best Practices From the Leaders in Search

Posted by Stephanie Fisher

Apr 30, 2015 9:30:00 AM

Search engine optimization through video is a valuable tactic and can help you get a little closer to reaching your marketing goals. A well-designed video SEO strategy can help enhance your company's online presence and improve search rankings.

video-seo

 

It may seem intimidating at first, but we've put together some of the best practices straight from the leaders in SEO to make video SEO easier and more productive.

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Topics: video, seo

How to Craft a Results-Focused Marketing Budget

Posted by Stephanie Fisher

Apr 29, 2015 9:30:00 AM

How much money should you put towards your company's marketing budget?

It's a great question and I'm glad you asked! 

budget-pig-target-red

Getting to the right number for your particular company is a process that requires understanding the purpose of marketing. In this post, we'll cover the basics: revenue numbers, recommended percentages, purpose of marketing, deciding where your marketing spend goes and analyzing success from a results-focused perspective.

Ready? Let's do it.

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Topics: inbound marketing, budget, SpringMarketingGoals

How to Report on Your Marketing Goals [Marketing Report Template]

Posted by Stephanie Fisher

Apr 28, 2015 9:30:00 AM

Each Tuesday in April, we've been talking #SpringMarketingGoals.

We've covered how to create the right goals, tactics to reach them and the urgency of setting mobile goals. Today it's time to wrap it up with reporting. We want you to feel like this guy pictured below, getting a round of applause from your team after you present your sweet report!

report-handsome-guy-yay

We know the pain that marketing directors feel when it comes time to report to the CEO about marketing goals.

What does the boss want to see? What metrics are important?

If you have clear, measurable goals (which you should by now if you're playing along), then reporting on those goals should be easy.

Here's a step-by-step for telling the right story with your monthly marketing report:

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Topics: SpringMarketingGoals

Secure Your Social Media Handle, Pronto [Quick Tip]

Posted by Rachael Vail-Steele

Apr 27, 2015 9:30:00 AM

If you even think you might be starting up a new business, nonprofit, professional organization, or anything like it, it pays to scoop up all your social media handles right now. 

social-media-handle

If you have an established business, nonprofit, etc. etc., and you DON'T use social media and think you never will, you most definitely should register your accounts anyway.

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Topics: social media, security

SpinRadio Episode #16 - How To Create Content That Earns Shares, Backlinks and Citations

Posted by Michael Reynolds

Apr 24, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Security updates in your favorite CMS platforms
  • Yet another Facebook algorithm update
  • Deep dive into backlink strategy for SEO
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

8 Tips to Boost Your Nonprofit's Reach With LinkedIn

Posted by Stephanie Fisher

Apr 23, 2015 9:30:00 AM

LinkedIn is not merely a site to host your online resume. It has become a major business-oriented social network for professionals and organizations.

nonprofit-linkedin

LinkedIn can be a valuable and effective tool for sales and marketing teams. With over 300 million members (at the time of this article) and a lot of activity from c-level professionals and decision-makers, it's a vibrant community for business.

It can also be a great tool for those who work in development at nonprofits. The Vice President of Philanthropy, or similar such title, is the nonprofit counterpart of a Business Development Director at a for-profit company.  

If sales folks can use LinkedIn to find prospects, warm leads, recruit and get referrals, then many of the same principles should apply to the nonprofit world.

Growing membership, finding sponsors and new donors, connecting with existing donors, getting referrals--all of these activities are well suited to this particular social network.

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Topics: linkedin, nonprofits

How to Use 2-Step Verification on Your Accrisoft Freedom Website

Posted by Michael Reynolds

Apr 22, 2015 9:30:00 AM

If you're like most organizations that we work with, website security is a high priority. Having your website hacked can ruin your day and result in hours or days of recovery not to mention significant costs in the event of a data breach. Since we work with lots of organizations that manage sensitive data like financial institutions, government, manufacturing and healthcare this is a common concern that we address.

Our focus on security is one of the reasons we build our clients' websites on Accrisoft Freedom. While Freedom is PCI compliant and very secure by default, there is another layer of security that many of our clients love to utilize: 2-step verification.

web-security

You may be familiar with 2-step verification if you've set up your email or any of your social media accounts to send you a special code via text message that you need to use to complete the login process. Or if you're a gamer, you may be familiar with Blizzard's 2-step authentication system which is app-based.

2-step verification adds an excellent layer of security to your website because it ensures that even if someone gains access to your username and password, they still cannot log in unless they get access to your mobile phone (which ideally is already protected with a PIN). This makes it extremely unlikely that a potential intruder would be successful at gaining access to your website CMS.

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Topics: website, cms, security

Mobilegeddon: Are You Prepared to Face Your Ranking?

Posted by Stephanie Fisher

Apr 21, 2015 9:30:00 AM

In a world where everyone uses their smartphones to do everything, corporate websites are desperately clinging to their search rankings.

April 21 is MOBILEGEDDON.

Are you prepared?

mobilegeddon

No, this is not a trailer for the new Jerry Bruckheimer movie. It's worse. Much worse.

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Topics: google, Responsive design, mobile, SpringMarketingGoals

What Is a Favicon? [Quick Tip]

Posted by Abby Stearns

Apr 20, 2015 9:30:00 AM

I've been asked this question on numerous occasions when I talk to folks, so I thought I would write a quick tip to help answer it!

favicon

Favicon (sounds like fave-ick-on): A favicon is an icon associated with a URL that is displayed in many ways, such as a browser's address bar or next to the site name in a bookmark list.

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Topics: Quick Tip

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