Have you heard the story of the presidential candidate who used foreign stock video and photos in a campaign video? A video that was supposed to be showing beautiful American scenery...
This may be an extreme example of "when stock photography goes wrong," but it should serve as a warning to us all.
When selecting photos and images for your websites and digital marketing, there are times when stock photos are perfect, and times when your own images should be used.
When you don't have high quality professional images on hand, stock photos are a nice option.
But buyer beware: not all stock are created equal! After looking through about five zillion stock photos, you get an eye for what works and what doesn't. Here are my quick tips for searching for the right photo on a site like Shutterstock, which is what we use: