Engage Your Audience. That's What We’re Here For.

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How a virtual assistant can change your life [Digital Exec]

Posted by Michael Reynolds

Aug 22, 2014 10:30:00 AM

Do you feel like you get bogged down in little admnistrative tasks all the time? Do you wish you could delegate a bunch of things to an assistant but you're worried about the cost?

Or maybe explaining and delegating stuff sounds like more trouble than it's worth?

This is the episode for you. Listen in as I interview my virtual assistant, Amy Metherell. You'll learn how a VA can change your life, too.

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Topics: digital exec

Why a website redesign won't solve your marketing problems

Posted by Serena Acker

Aug 21, 2014 1:30:00 PM

There are few things more exciting for us here at SpinWeb than launching a shiny, new (or redesigned) website. We've labored; we've designed; we've collaborated. So when it comes time to share it with the world, we get excited!

...not to mention how thrilled the companies are WITH their new website! They feel empowered, like they can conquer the world. While redesigned websites CAN do many things, but they can't do everything

Redesigned websites are great (and worthy of being celebrated), but sometimes companies assume that just because they re-did their website, they can stop all of their other marketing efforts. (Insert warning sirens here!)

I hate to break it to you, but a redesigned website won't solve your marketing problems. If you had marketing issues before you upgraded, they're going to still be there after. After all, a new website isn't a silver bullet for marketing.

silver-bullet-1 

Let's start out with a few good reasons why you should absolutely redesign your website.

3 great reasons to redesign your website

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Topics: marketing, website

Should I target Facebook likes or website clicks? [Strategy Sitdown]

Posted by Michael Reynolds

Aug 20, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "I'm thinking of running a paid Facebook campaign... should I target page likes or clicks to my website?"

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Topics: facebook, social media, Strategy Sitdown

What does UX/UI mean?

Posted by Stephanie Fisher

Aug 19, 2014 1:30:00 PM

UX and UI often get used interchangably, but they are two different things. Both have to do with your end user, or customer.

ux-ui-dude

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Topics: web design, Business, development

Ice bucket challenges, social giving, and sad puppies [Quick Tip]

Posted by Rachael Vail-Steele

Aug 18, 2014 10:30:00 AM

ice-buckets

It’s so hot I could douse myself with a bucket of ice water…and spread awareness about ALS. 

There has been a recent overflow of videos of people pouring buckets of ice water on themselves to spread awareness about ALS (the neurodegenerative disease that is also known as Lou Gehrig's disease).

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Topics: social media

Trade secrets of content promotion [Digital Exec]

Posted by Michael Reynolds

Aug 15, 2014 10:30:00 AM

Content is the fuel behind a great online presence and a great Inbound Marketing program. But how do you get your content noticed?

Listen in as I discuss content promotion secrets with Chad Pollitt from Relevance.

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Topics: content

What is responsive design?

Posted by Serena Acker

Aug 14, 2014 1:30:00 PM

Have you ever been waiting for a lunch date (or riding in the car or doing anything outside the office) and gone to a website on your mobile phone, only to be frustrated with the itsy-bitsy text? Or that you had to pinch and zoom in to see some piece of information that you needed? Or had images that wouldn't load? It's enough to make any millennial crazy. 

Enter responsive design.

It's the new standard for websites - and for good reason. In addition to eliminating frustrations, the content is prioritized and smart. Not only that, but it always looks amazing because images get shifted around and re-positioned. Better yet, it eliminates friction and roadblocks for the end user by increasing usability, which means better marketing for your business with more conversions in the end. (What's not to love?)

If you're not familiar with responsive design, it's time you (became part of 2014 and) did. 

elfcu-responsive

So, what is this oh-so-amazing responsive design, anyway? 

Responsive websites respond to their environment.

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Topics: web design, Responsive design

How can I redesign my website without losing search rankings? [Strategy Sitdown]

Posted by Michael Reynolds

Aug 13, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "My company is redesigning our website and I'm concerned about losing search rankings when we switch over. How can I make sure I don't lose any traffic from SEO?"

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Topics: seo, Strategy Sitdown

6 easy steps to writing a business blog post

Posted by Serena Acker

Aug 12, 2014 1:30:00 PM

Writing is fun. It's a way for me to express opinions and thoughts, a way to help our clients educate their audiences. I would even go so far as saying that I love writing. (I realize I just lost some street cred with that statement.) 

But I know that writing isn't fun for everyone. In fact, there are people on our team that loathe writing and would rather stab a fork in their eye than produce a blog post. (Okay, that might be a slight exagerration, but the point remains: they don't like it at all.)

Maybe you're in the same boat: writing isn't your thing. But somehow you got your arm twisted into crafting a blog post for your company - or maybe a guest post for another business. Or maybe you're realizing that nobody's reading your corporate blog. If so, you've come to the right spot: I've compiled 6 easy steps to writing a blog post.

typing-on-keyboard

1. Create a compelling title

The title of your blog will help people determine whether or not to click in to read more, so you want it to be a good one. 

Here are a few guidelines for writing engaging titles:

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Topics: content, writing

Creeped out by Facebook's new Messenger app? Use the mobile web! [Quick Tip]

Posted by Michael Reynolds

Aug 11, 2014 10:30:00 AM

A lot of noise has been made recently about Facebook's new Messenger app. Many users of the Facebook mobile app are reporting that they can no longer send messages throught the standard mobile app and instead are being forced to use the separate mobile app.

facebook-coffee

Image credit: Twin Design / Shutterstock.com

So what's the big deal? Well, Facebook is being accused of crossing the line when it comes to privacy in this app and plenty of coverage is available on many major media sources like The Wall Street Journal, The New York Times, and Business Insider just to name a few.

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Topics: facebook, social media, Quick Tip, Responsive design

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