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Three celebrity examples of repairing a fractured brand

Posted by Guest

Oct 23, 2014 1:30:00 PM

broken-brand

It’s often hard to face the facts: your business’ brand has fallen on hard times. Even if you’re still creating excellent content, the finicky human nature and a jazzy new upstart can swoop right in and turn your own shine into rust. Perhaps it’s a case of the old management team running the brand imaging into the ground, providing lackluster service and leaving the new regime with more than just a simple clean-up job. 

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Topics: branding

How often should I redesign my company website? [Strategy Sitdown]

Posted by Michael Reynolds

Oct 22, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "How often should I redesign my company website?"

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Topics: website, web design, Strategy Sitdown

How to deal with scary spam on your corporate Facebook page

Posted by Rachael Vail-Steele

Oct 21, 2014 1:30:00 PM

Oh no, someone posted spam on my company’s Facebook page! What do I do NOW?! Like finding a gigantic spider web in your doorway, your first response may be sheer terror and panic. Spam is scary but at least you don't have an infestation of 6,000 brown recluse spiders on your page, right?

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Stay calm, act quickly, and follow these simple steps:

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Topics: facebook, social media, spam

How to live tweet across social networks

Posted by Rachael Vail-Steele

Oct 20, 2014 10:30:00 AM

Live tweeting in real time from an event, during a sports game, or the latest episode of a popular tv show is a great way to engage and connect with customers and other fans on Twitter. The simplicity and short lifespan of tweets make live tweeting a great tactic for posting content quickly and frequently in a few hours. 

livetweet

What about the rest of your social networks? Here are a few quick tips to make your live tweets soar beyond Twitter. (In order from most posts to least)

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Topics: social media

Is inbound marketing profitable? [Digital Exec]

Posted by Michael Reynolds

Oct 17, 2014 10:30:00 AM

Ever since the Tom Webster wrote "Is Inbound Marketing Actually Profitable or Just a Slogan", the industry has been abuzz with more inbound marketing ROI questions then ever before.

Marketing consultant Todd Randolph thinks that's the wrong question. He responded with some interesting insight and we sat down to discuss his points in this episode of The Digital Exec.

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Topics: inbound marketing, digital exec

The best marketing advice we've ever received

Posted by Serena Acker

Oct 16, 2014 1:30:00 PM

Advice: oftentimes, it's given more than it's asked for. I've received plenty over the years, some better than others.

One of the best pieces of marketing advice I heard was simply this, "Listen" (given by my personal marketing hero Chris Brogan). In a world that loves to talk, Chris' advice is refreshingly quiet yet so versatile - from keeping a pulse on trends and social media to listening to your clients and truly getting to know them. 

While Chris' advice rang true for me, there have been other pieces of advice that have equally influened our team. We thought we'd bestow upon you, our beloved readers, some of the best nuggets we've received over the years. Or, at least, the stuff that stuck with us. 

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What you need to know

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Topics: marketing, inbound marketing

How do I make sure everything is above the fold on my website? [Strategy Sitdown]

Posted by Michael Reynolds

Oct 15, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "I'm having a difficult time figuring out how to get everything I want my user to see on the page above the fold. How do I do it?"

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Topics: website, Strategy Sitdown

How to use Outbrain to amplify your content

Posted by Stephanie Fisher

Oct 14, 2014 1:30:00 PM

Outbrain is a content amplification service. It’s part of an ever growing content promotion “ecosystem."

Services like these, along with paid social, are becoming more important. Organic reach is declining and inbound marketing takes time to see results. Content amplification is a good supplement that can accelerate your inbound marketing efforts.

brain

How it works

Submit your article to Outbrain and it places your content onto other media sites. You’ve probably noticed the "recommended articles" sections of media websites. These are paid promotion spots. You can think of it like Google AdWords. Outbrain is a service that gets your articles placed in the right spots on these websites. They focus on what is interesting to the audience, which is not always what is related to the content on the page.

We have had SpinWeb blog articles on the supplemental sections of CNN, Inc, and VentureBeat to name a few sites. Outbrain weighs the articles you submit based on highest click through rates and serves up your content from there to make sure the best stuff gets placed and to optimize for the most clicks.

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Topics: content, inbound marketing

4 Common phrases you're probably saying incorrectly [Quick Tip]

Posted by Serena Acker

Oct 13, 2014 10:30:00 AM

I'm a pretty laid-back person most of the time. But there are a few things that I get hyper about, and grammar happens to be one of them. One of my roles at SpinWeb is writing content for the web, and just because it's online doesn't mean the rules of grammar should be relaxed!

It drives me crazy when I hear words or phrases used incorrectly. Here are a few of the biggest offenders (i.e. common phrases you're probably saying wrong and don't even know it).

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1. "I could care less about that."

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Topics: Quick Tip

A first look at the new HubSpot CRM [Digital Exec]

Posted by Michael Reynolds

Oct 10, 2014 10:30:00 AM

A great sales CRM can really add power and scalability to your sales team. With so many choices out there it can be tough to decide which one is best for you.

We happen to be in love with HubSpot's new fully-integrated sales CRM (click for a review) so we sat down with the HubSpot CRM product manager, Andy Pitre, to learn more.

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Topics: sales, crm, hubspot

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