Engage Your Audience. That's What We’re Here For.

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How to manage without a project manager [Quick Tip]

Posted by Heather Lyon

Sep 29, 2014 10:30:00 AM

fire-juggler

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The anatomy of an awesome call to action

Posted by Serena Acker

Sep 25, 2014 1:30:00 PM

You probably view no less than 27 calls to action (CTAs) every time you log onto your computer. (I might have made up the statistic.)  If you happen to be viewing this blog post on our website, you've seen at least 10. Regardless, they're everywhere - on web pages, sidebars, landing pages, at the end of blog posts, etc. 

And though they may be small, they're incredibly mighty. In fact, I would contend that these tiny treasures aren't taken as seriously as they should. After all, visitors who don't click don't convert.

Still, some companies pay little attention to them for the following reasons (er...lame excuses):

  • It’s hard to get creative when you’ve only got room for two or three words on a button
  • Everything seems best summarized as “Learn More,” “Sign Up,” or “Buy Now”
  • If people really want my stuff, the button isn’t going to make or break a conversion
  • Buttons are small — we’ve got bigger fish to fry than that!

I would implore you to not ignore the small things, especially when conversions depend on them.

So what is the anatomy of an awesome CTA? Let's disect it, shall we? (I feel like I'm back in Biology class saying that!)

surgical-tools

Before we dig into the details of what makes up a great CTA, let's take a step back and examine the bigger picture by looking at what a CTA is first. 

So, what is a CTA?

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Topics: blogging, content, CTA

How do I get my content in front of busy people, like CEOs? [Strategy Sitdown]

Posted by Michael Reynolds

Sep 24, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "I know that producing lots of content is good for SEO and for my marketing efforts, but how do I reach people who are too busy to read stuff... like busy CEOs?"

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Topics: content, inbound marketing, Strategy Sitdown

How to build a solid social media crisis management plan

Posted by Stephanie Fisher

Sep 23, 2014 1:30:00 PM

social-media-crisis

Your response to bad publicity on social media can effect your company's reputation. Crisis management takes on a new layer of complexity thanks to the lightning fast nature of social media.

If you have a solid plan in place, with the right tools and processes, you will be prepared to face whatever comes your way.

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Topics: marketing, social media

5 Questions to ask a designer before hiring them [Quick Tip]

Posted by Stephanie Fisher

Sep 22, 2014 10:30:00 AM

collaborate

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Topics: web design

How to build a great marketing team

Posted by Serena Acker

Sep 18, 2014 1:30:00 PM

Marketing can sometimes seem like a puzzle. There are so many pieces to it that it can be hard to figure out how it all fits together, let alone see the bigger picture. After all, you have SEO, social media, content, design, blogging, ebooks, top of the funnel offers, bottom of the funnel offers, sales people... whew! It's a lot to keep track of. 

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Topics: marketing

Hire an employee or outsource to an agency? [Strategy Sitdown]

Posted by Michael Reynolds

Sep 17, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "I know I need to improve my company's marketing efforts but I'm not sure if I should hire a new employee or outsource to an agency. How should I approach this decision?"

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Topics: inbound marketing, Strategy Sitdown

HubSpot has a CRM? Yes, please...

Posted by Michael Reynolds

Sep 16, 2014 5:00:00 PM

"So is HubSpot like a CRM?"

"No, no... HubSpot is marketing automation. You need to connect it to a CRM to really get the value from it."

I've had this conversation many times with clients and have helped them choose the right CRM to connect to HubSpot. I wrote a blog post about the differences between a marketing database and a CRM. I even wag my finger at you in my latest book, "The Marketer's Guide to Mastering HubSpot" to explain that HubSpot is not a CRM.

guy-with-binoculars

Well, the game has changed because HubSpot now has a CRM... and it's pretty darned good.

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Topics: sales, crm, hubspot

What is a lead nurturing campaign?

Posted by Stephanie Fisher

Sep 16, 2014 1:30:00 PM

lead-nurturing

We say it all the time, but I'll say it again: Marketing is a process, not a project.

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Topics: inbound marketing

How to Ping (And other Skype etiquette) [Quick Tip]

Posted by Serena Acker

Sep 15, 2014 10:30:00 AM

We here at SpinWeb revel in the joys of being a Certified ROWE™, which requires that we be really intentional about collaborating on projects. That being said, we rely heavily on technology - Google+ Hangouts, GoToMeetings, and especially Skype for our our day-to-day interactions. 

When I first started working at SpinWeb, my co-workers talked about "pinging" each other. ("Oh, just ping me, and we can discuss  it.") I had NO clue what they were talking about! 

If you're new to using Skype for business like I was, you similarly may not be familiar with how to ping (and some other basic Skype etiquette). Here are a few quick terms and tips for using this wonderful resource. 

skype

Pinging

You "ping" someone on skype by sending them the word "ping" via an instant message. 

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Topics: Quick Tip, Skype

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