A great inbound marketing agency can be a tremendous asset to your organization. With a smart strategy and strong execution, inbound marketing is proven to grow SEO visibility, build website traffic, and generate leads.
Unfortunately, relationships between marketing directors (or CEOs) and agencies can sometimes be a little rocky. Agency partnerships are the most successful when the organization lead treats the agency like an extension of his/her team. We covered this a while back on a podcast episode, but it's so important to the success of our clients that I would like to share some deeper insights.
Inbound marketing (or any business growth strategy for that matter) is about gaining traction. Of your processes are full of friction and red tape, you're going to struggle to gain momentum and you'll get frustrated. Whether you're the CEO or marketing director, it's important that you do everything you can to remove barriers to success. Inbound marketing relies on a carefully orchestrated set of tactics that fit together in a specific way and in order for the strategy to be effective, you need a clear path.
So what are some ways that you can reduce friction when working with your agency?