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SpinRadio Episode #21 - How to Not Be an SEO Spammer

Posted by Michael Reynolds

May 29, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • Spotify, HubSpot updates
  • The story of an SEO spammer
  • How to respond to negative social media comments
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

5 Ways to Make Your Interior Website Pages Work Harder

Posted by Stephanie Fisher

May 28, 2015 9:30:00 AM

You've given so much time and attention to your homepage. You've tweaked your images, your main call to action (CTA), your messaging. Everything is just right.

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Except for one thing: you've ignored your interior web pages! You've let the fish nibble away at your bait, but you forgot to set the hook. 

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Tips for Responding to Comments on Social Media

Posted by Stephanie Fisher

May 27, 2015 9:30:00 AM

Many organizations take online criticism poorly and end up making a mountain out of a molehill by overreacting.

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Don't feed the trolls!

When someone leaves a nasty comment or a sincere complaint on your company's Facebook page, how should you respond? When YouTube commenters start serving up snarky criticism on your latest video, what do you do? This post will give you a few guidelines for dealing with comments on social media.

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Topics: social media, branding, pr

LinkedIn Q&A: Pulse, Sponsored Content, and More

Posted by Michael Reynolds

May 26, 2015 9:30:00 AM

As many of you know, I'm a big fan of the much made fun of, so-called "boring" network that is LinkedIn.

I often see glazed over faces and Tina Fey worthy eye rolling when I start talking about LinkedIn.

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As an advocate, I've done my fair share of educating folks about harnessing the power of LinkedIn. I've written guides and blog posts, hosted webinars, and shared updates.

Recently, readers and radio show listeners have asked questions about LinkedIn and I'm using this opportunity to answer some of them.

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Topics: linkedin, social media

Handy Windows 8 and 10 Feature [Quick Tip]

Posted by Sam McKinney

May 25, 2015 9:30:00 AM

This is a quick tip for Windows 8 and Windows 10 users.

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Topics: Quick Tip

SpinRadio Episode #20 - How to Create, Produce and Use a Podcast for Marketing

Posted by Michael Reynolds

May 22, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Facebook Instant Articles
  • How Inbound Marketing Does Not Eliminate the Phone
  • Get Referrals from Your Clients
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

Inbound Marketing Does Not Eliminate the Phone

Posted by Abby Stearns

May 21, 2015 9:30:00 AM

This post is for sales and business development folks. You may feel like no one wants to talk on the phone anymore, and to some extent you're right.

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Cold calls are certainly no longer ideal or very effective. A strong inbound marketing system will bring in leads who are looking for the products and services you offer.

But that doesn't mean you can forget about picking up the phone and making calls every week.

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Topics: sales, inbound marketing

My Experience Live Streaming with Periscope

Posted by Stephanie Fisher

May 20, 2015 9:30:00 AM

You might have read the title of this blog and thought, "Those are all interesting words, but I have no idea what they mean when put in that order."

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Let me take you on a journey, friend.

Live Stream: A live stream is simply a live video feed, streamed in real time over the internet.

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Topics: video, social media, inbound marketing

6 Steps to Incorporating Hashtags in Your Event Marketing Strategy

Posted by Stephanie Fisher

May 19, 2015 9:30:00 AM

By now, most of us are familiar with hashtags. Yet we still see the occasional post on Facebook from a confused user, "I just don't GET this hashtag thing?!" It's understandable, given that so many people tag their posts with ridiculous hashtags. #youknowwhatimtalkingabout. #help #outofcontrolforreal

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As silly as they can be, hashtags do have value for marketers and event planners.

This example illustrates how you can incorporate hashtags into your event marketing strategy.

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Topics: social media, events, twitter

Create a Panel Poster For Your Home or Office [Quick Tip]

Posted by Jason Harrop

May 18, 2015 9:30:00 AM

At our most recent SpinWeb BarCamp, I gave a presentation titled "Arts & Crafts with Jason." 

My coworkers enjoyed it, and I thought it would be a fun blog topic. This DIY projectl is a great way to decorate your office, if your walls are bare.

There are many ways to create a panel poster, but in this presentation I lay out the steps that I took to create my own Yoda panel poster. 

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Enjoy!

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Topics: culture

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