LinkedIn can be a valuable and effective tool for B2B sales and marketing teams. With over 300 million members (at the time of this article) and a lot of activity from c-level professionals and decision-makers, it's a vibrant community for business.
LinkedIn also has a variety of tools that can help augment your sales and marketing process. It has some basic CRM-like functionality, it can integrate with other systems, it has a publishing platform, and it can help you reach the right people with laser-focused content.
However, many people don't always know where to start or what to do when it comes to LinkedIn. How do sales teams use LinkedIn? How do marketing teams increase visibility for their companies? How can you make the most of your limited time on LinkedIn?
While you can spend a lot of time on LinkedIn exploring all it has to offer, we're going to focus on the three most effective ways to use this network for sales and marketing.