<img height="1" width="1" border="0" alt="" style="display:none" src="https://www.facebook.com/tr?id=1419513631645868&amp;ev=NoScript">

Engage Your Audience. That's What We’re Here For.

Tutorial: How to Resize a Photo for Your Website

Posted by Stephanie Fisher

Jul 28, 2015 9:30:00 AM

You will never guess what our support team says is the #1 question they get from our clients.

Wait, maybe you've already figured it out because you read the title of this post.

resize-photo-for-web-tutorial.jpg

Yes, "How can I resize this photo for my website?" is our #1 head-scratcher of an issue, and it's high time we provided a tutorial to make resizing easier for everyone. First, here are some photo editing tools to help you do the job, if you need them.

But what does it mean when someone says "I need to resize this photo."

This can actually have a few different meanings.

Read More

Topics: photography, image

Why I Don't Just Do It Myself [Quick Tip]

Posted by Heather Lyon

Jul 27, 2015 9:30:00 AM

As a Project Manager, I assign tasks and to-dos.

Yes, sometimes I can take care of that minor website edit, but it isn't always the best use of my time.

When I'm managing 50 projects at once and have an awesome team that I can count on, I know any task I give them will be done well.

checklist

I liked this article on project management, and one of the tips on the list was: "Project MANAGE, Don't Project DO."

But you know what? Even though this is common wisdom, I feel guilty over it.

Sometimes when I know I can do a task, but pass it off to others, I feel a nagging "I could just do it" voice in my head.

Read More

Topics: project management

SpinRadio Episode #28 - How Does Customer Service Affect Your Marketing Strategy?

Posted by Michael Reynolds

Jul 24, 2015 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Google + Twitter updates
  • Customer service and marketing
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

A Girl Walks in to a BarCamp...

Posted by Stephanie Fisher

Jul 23, 2015 9:30:00 AM

Here's a little not-so-secret secret I want to share with you: I don't really like to get up and talk in front of people. Not in a formal, Power Point kind of way.

I used to get on stage with my band back in the day and ROCK a mic and electric guitar, no problem. I'm also perfectly at home on stage playing a part in a play or musical.

But, place me behind a podium with a slide deck and a laptop and I turn into an awkward, stunted version of myself (at least, that's how it feels on the inside as I'm talking to a group of people). 

gulp.jpg

Not long ago, however, I gave an impromptu presentation to my fellow SpinWebsters. Repeat, I had not planned anything and I got up and talked!

I spoke about a new meal planning service that I've starting using (Cook Smarts, check it out, for real) and gave a short demonstration of the product.

Why would I do this? It wasn't even MANDATORY! I had planned to be a passive audience member that day, because frankly I was unprepared.

Let me explain.

We do this thing once a quarter called BarCamp. 

What is a BarCamp and why is it awesome? It's basically an unstructured conference, an unconference (if you can handle calling it that).

And here are the reasons to love BarCamp style, peer learning events.

Read More

Topics: inbound marketing, presentation, speaking

6 Creative Sponsorship Packages for Your Next Event

Posted by Stephanie Fisher

Jul 22, 2015 9:30:00 AM

In the not too distant past, having someone sponsor your event meant they contributed funds and, in return, you put their logo on your marketing material. In the early days of the internet, web banners were popular. Nowadays, the digital world serves up a myriad of opportunities for creative sponsorship, yet many businesses and non-profits continue to offer what amount to online versions of the old sponsorship model.

event-sponsor.jpg

For many organizations, sponsors represent a significant portion of the revenue used to fund their programs or events.It makes sense, then, to leverage today’s digital arena to add more value for your sponsors.

Read More

Topics: events, nonprofits

The Difference Between Blog and News

Posted by Stephanie Fisher

Jul 21, 2015 9:30:00 AM

As someone who has the awesome task of putting content on your website, you may occasionally come across this question: "Is this for the Blog or News?"

BLOGORNEWS.jpg

The following are scenarios I run into. Let me know if it sounds familiar...

Read More

Topics: content, inbound marketing

How to Pitch an Idea [Quick Tip]

Posted by Jason Harrop

Jul 20, 2015 9:30:00 AM

As a designer, I'm used to presenting my creative work and website designs to clients. Most of the time the feedback is positive, but I'm also used to hearing what people don't like about my work. That's OK, it's part of the process.

I wrote this quick tip from the perspective of a designer trying to sell a design to a client. In reality, these tips can be used by anyone who is pitching an idea to anyone: a boss, a coworker, a client, or even a family member.

Untitled_design_(73).png

Tips for Selling Your Design to a Client (Or Pitching a Creative Idea):

Read More

Topics: web design

SpinRadio Episode #27 - Creating a Culture of Inbound Marketing

Posted by Michael Reynolds

Jul 17, 2015 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • More Facebook advertising updates
  • HubSpot CRM updates
  • Twitter is dying! Oh wait, it's not...
  • Creating a culture of inbound marketing
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

What Your Website's Homepage is Missing

Posted by Stephanie Fisher

Jul 16, 2015 9:30:00 AM

Your website’s homepage is valuable real estate that, when optimized effectively, increases your conversion rate and ROI. That remains true even as more and more businesses embrace responsive designs that deliver across digital devices. But what are you delivering? Even with all of the data and studies that point it out, a critical component is getting more lost than ever before.

fluffy-cat-content.jpg

What is the missing ingredient? 

Hint: It's not a cat photo (although, it might not hurt...)

Read More

Topics: content

Social Media Posting Across Channels [Infographic]

Posted by Stephanie Fisher

Jul 15, 2015 9:30:00 AM

There are hundreds of different kinds of pie. Key lime (one of my favorites), apple, cherry, pumpkin, chocolate, pecan. Each kind of pie has a different method of preparation, but they all have one thing in common. The thing that makes them "pie" is that they all have a crust and a filling. And they're delicious and who doesn't like pie?

Similarly, how you craft a social media post varies across social media channels. Your content on Twitter is very different from your content on YouTube. What element do they all have in common? Social engagement.

pie.jpg

I've put together a fun reference guide to help explain these social media platforms and what kind of content works best for each. We used pie in our example, because pie is delicious and the perfect way to explain each popular social network.

Read More

Topics: social media

Subscribe to SpinWeb's Marketing Blog

Join thousands of other CEOs and Marketing & Sales Professionals who use our blog to strengthen their online presence. Enter your email address below to subscribe.

Subscribe to Our Blog

Request a Blueprint

Follow Us