Engage Your Audience. That's What We’re Here For.

[Quick Tip] How to Be a Google Power User

Posted by Sam McKinney

Feb 8, 2016 9:30:00 AM

Everyone knows search engines basically run the internet. But did you know there are many lesser-known ways to make your searching better?  Check out this infographic from imgur to find out how.

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Topics: google, Quick Tip

SpinRadio Episode #52 - How to Have Productive Sales Conversations (Special Guest: Anese Cavanaugh, Author of "Contagious Culture")

Posted by Michael Reynolds

Feb 5, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we are speaking with Anese Cavanaugh (author of Contagious Culture and one of my favorite people) discussing the topic: “How to Have Productive Sales Conversations.”

We’ll dig into:

  • 3 things you must have before you go into any sales conversation
  • The #1 killer of sales success (there are actually 3 “#1” killers and they all work together)
  • Her 5-step framework for creating intentional outcomes in the sales conversation

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: sales, SpinRadio

Third Party Email Marketing Services Comparison

Posted by Stephanie Fisher

Feb 4, 2016 9:30:00 AM

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How do you pick a good email marketing platform if you need to add a third party system to the mix?

Your website CMS might have all the email marketing functionality your company needs. However, if it doesn't you may have to choose a third-party service.

Check out this list to see which service fits your needs best.

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Topics: email, marketing

Our Productivity Zen Master Shares Her Daily Routine

Posted by Amy Metherell

Feb 3, 2016 9:30:00 AM

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Increased productivity is the current holy grail of the workplace. We all want to produce more results, get more done and be more efficient. Sometimes, however, this search for ultimate productivity can leave us less productive than ever. 

As an Executive Assistant, I juggle a ton of different types of tasks and it's very easy to get distracted and off course in today's ADD, notification-for-everything world.  So how do I stay on top of everything, producing high-quality work in a highly-efficient manner?

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Topics: productivity

The Content Type That Works for Every Learning Style Is ...

Posted by Stephanie Fisher

Feb 2, 2016 9:30:00 AM

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Content comes in all shapes and sizes. Individual learning styles are much the same.

What can we learn about content marketing by studying learning styles? 

First, what is a learning style? A learning style is the preferred way that a person learns best.

As marketers, we should be tailoring our content to fit different learning styles. If we want to communicate our message effectively and engage our audience, we must adapt our content so that people can easily absorb the information.

Here are the 7 learning styles I'm talking about. And at the end, I will reveal the kind of content device that I think matches best with almost all 7 learning styles.

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Topics: content, writing, inbound marketing

[Quick Tip] How to Do Sponsor Logos on Your Homepage

Posted by Heather Lyon

Feb 1, 2016 9:30:00 AM

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When you build a beautiful website, you don't want it to get cluttered by a bunch of ads. I've seen many websites where sponsor ads are thrown into banner areas or side bars without any thought for design and usability. 

"But I need to make money,?!" laments the new website owner. 

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Topics: corporate website design

SpinRadio Episode #51 - How to Create and Launch a Podcast

Posted by Michael Reynolds

Jan 29, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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If your organization is not podcasting yet, you may be missing an opportunity to reach a wider audience. We'll discuss the technical and creative aspects of launching a podcast for your organization.

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Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

3 Types of Social Media Advertising You Should Start Now

Posted by Michael Reynolds

Jan 28, 2016 9:30:00 AM

At this moment in internet and social media history, I probably don't need to spend time in this introduction pushing the "importance of social media." 

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Is your social media marketing like a drifting paper lantern? So bright at first, but floating aimlessly...

You know social media is mature and it's where people hang out. But, if you need a few statistics to help convince less enlightened persons, here you go. According to Edison Research:

  • 56% of Americans have a social media profile
  • 55% of Americans 45-54 have a social media profile
  • 22% of Americans use social media several times/day
  • 64% of American say social media influences purchase behavior

If you've been holding the standard line of social media tactics, perhaps you feel like your efforts have sputtered out.

"Post a few times a week!"

"Post images for engagement!"

"Start conversations!"

"Social media is free!"

All of this if fine and good on the organic side of things. You need to be present, establish your personality, engage with your followers.

But, are you seeing business results from it? If not, its time to do something about it.

If you're running a marketing program and answering to your CEO, you need tactics that drive revenue. We need to approach social media from a business-centric strategy. What does that mean? You should be doing the following:

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Topics: marketing, social media, inbound marketing, advertising

An Inside Look Into Agency Culture (Interview with SpinWeb's CEO)

Posted by Michael Reynolds

Jan 27, 2016 9:30:00 AM

I recently had the pleasure of doing an interview with the good folks at DoInbound. They have a great podcast called "Inbound Agency Journey" in which they talk to the CEOs of leading inbound marketing agencies to discuss topics like business growth, operations and culture.

Hosted by Gray MacKenzie and Andrew Dymski, this podcast has a ton of information that is useful not only to agencies but to other businesses, as well.

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In this interview, Gray and Andrew asked me about the work culture at SpinWeb and what our philosophy is around flexibility, teamwork, growth, customer service and how to build a great work environment.

The official landing page for this epoide can be found here: "Working with a ROWE Company Culture with Michael Reynolds of SpinWeb."

However, we've also embedded the episode below for convenience.

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Topics: culture

5 Great Firefox Web Developer Extension Tools

Posted by Stephanie Fisher

Jan 26, 2016 9:30:00 AM

Have you ever used the Web Developer Extension for Firefox? If you're not using Firefox, take a moment to download this browser and you can thank me later.

Once you're done, add the Web Developer Extension to your browser. Now we're ready to talk.

This is a set of tools you can use in your Firefox browser to inspect different elements and settings of a web page.

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You don't have to be a developer to use these handy tools. Marketing assistants and web editors will find them extremely useful when checking settings or finding hidden information about a web page.

Performing a website audit? These tools are a must-have.

You can set up the toolbar to look like this:

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Or set it up like in one of the examples below.

Here are some of our favorite, frequently used Firefox Web Developer Tools:

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Topics: website, web design, development

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