Pretty much all organizations want to grow, earn more revenue, and be as profitable as possible. This is a no-brainer.
There are many ways to generate revenue. Some organizations rely on cold calling. Some rely on trade shows. Some rely on networking. Some rely on modern digital channels like SEO, social media, and when fully integrated... inbound marketing.
Most organizations try multiple strategies for lead-generation and sales. Sometimes, they see success (which we love to see!). However, numerous analyses have demonstrated that inbound marketing is often the most efficient, effective, and profitable strategy for business growth.
With this in mind, you might expect that inbound marketing would be a high priority for most organizations, right? Well, it might shock you to hear this but sometimes people don't want to give it a try.