Dec 19, 2014 10:30:00 AM
Dec 18, 2014 1:30:00 PM
It's quite trendy these days to repurpose things: from sewing an old pair of jean shorts into a bag to transforming a former entertainment armoire into an amazing desk space. (I'm not nearly domestic or creative enough to take on these projects, but kudos to those of you that do!)
To repurpose, you take something that already exists and use it in a new, different way. This concept applies really well when it comes to content marketing. If you're not taking advantage of it, you're not getting the most out of your content.
Dec 17, 2014 10:30:00 AM
LinkedIn can be a valuable and effective tool for B2B sales and marketing teams. With over 300 million members (at the time of this article) and a lot of activity from c-level professionals and decision-makers, it's a vibrant community for business.
LinkedIn also has a variety of tools that can help augment your sales and marketing process. It has some basic CRM-like functionality, it can integrate with other systems, it has a publishing platform, and it can help you reach the right people with laser-focused content.
However, many people don't always know where to start or what to do when it comes to LinkedIn. How do sales teams use LinkedIn? How do marketing teams increase visibility for their companies? How can you make the most of your limited time on LinkedIn?
While you can spend a lot of time on LinkedIn exploring all it has to offer, we're going to focus on the three most effective ways to use this network for sales and marketing.
Dec 16, 2014 1:30:00 PM
I posted this on Facebook the other day and it prompted us to write this short tutorial.
The struggle is real. Let me explain.
Dec 15, 2014 10:30:00 AM
I have a confession to make. I am a HUGE Gordon Ramsay fan.
Dec 11, 2014 1:30:00 PM
We've been friends now for quite some time. I was hooked the first time I got onto our family's Tandy computer in 1988. (I would play Space Invaders and Frogger for hours at a time, enthralled at how those pixelly little characters moved.) I listened to vinyls on our record player, and I watched movies on the Betamax.
My world was rocked (literally) with the invention of the walkman (later upgraded to a sleek CD model), and for my 13th birthday I got my very own boombox. I was in music heaven, thanks to you.
You later blessed me with an iPod, DVD player and DVR, and oh, the bliss...the internet! You've revolutionized my world, affording me opportunities I never dreamed of - from banking and shopping online, to keeping in touch with friends via social media, to hearing about breaking news just seconds after it happened.
I love that you (well, and my beloved boss) allow me to work from home with wi-fi on my laptop, mount my flat-screen TV on my wall, and carry a mini-computer iPhone that is glued to my hip.
You've changed my life for the better, Technology. And for that, I'm grateful.
But we need to have a talk.
I have to be honest with you, Technology. Sometimes you make me want to scream.
Dec 10, 2014 10:30:00 AM
Sales people are a unique breed... they are often fiercely independant, highly intelligent, and innovative. This means that the great ones sometimes earn a reputation for having a rebelious streak. This is not always a bad thing but it does mean that they will often resist the idea of being put into a box or a "sales process" or a software application. They would rather be focusing on building relationships than updating a CRM.
Because of the nature of sales people, sales managers and CEOs often give in and accept that their sales professionals are just going to do their own thing and as long as they produce results they are mostly left alone. This means that there are still many companies that aren't using a CRM or maybe they have one but no one uses it.
So what's the big deal? Why is it so important to use a CRM for sales?
Dec 9, 2014 1:30:00 PM
Social media is very much a part of our agency culture here at SpinWeb. Most of us have active Facebook, Twitter, Google+, and LinkedIn profiles that we are addicted to (with varying degrees of intensity depending on the co-worker). What can I say, other than we love social media!
We hope that you equally love it and make it a priority for your business (and likely personally as well). It's a great way to connect, network, and keep up with industry trends.
Speaking of the latest trends, have you heard of the newest social media kid on the block: Ello (which is not to be confused with Trello an organizational app, or Jell-o one of my favorite desserts)? Here's what you need to know.
Dec 8, 2014 10:30:00 AM
Are you (or your CEO) tempted to send out a warm and fuzzy virtual holiday card to your email subscribers?
Stop right there, buddy.
Dec 7, 2014 6:45:00 AM
SEO stand for "Search Engine Optimization" and is a key component in any inbound marketing program. SEO is the practice of positioning your website so that it is well structured to be indexed by search engines and is powered by a content strategy that attracts the right visitors.
The right SEO strategy can bring lots of qualified traffic to your website and when combined with the right lead generation strategy, can result in a significant growth in your sales pipeline.
We think of SEO as two sides of the same coin. On one side of the coin is the techical component. These are all the elements of your website that affect how search engines index your content. On the other side of the coin is your content strategy. This includes keyword research, developing buyer personas, and a consistent schedule (among other things). Both are important but today we will focus on the technical side of the coin: how your website is structured.
Conducting an SEO audit of your corporate website can seem like a daunting task but we will break it down step by step to make sure you cover the most important elements.