Engage Your Audience. That's What We’re Here For.

Ways to Gather and Use Testimonials on Your Website

Posted by Stephanie Fisher

Jul 21, 2016 10:25:40 AM

5star-rating.jpg

Consumers are searching for background information on your company, products, and services. What will make them trust you? Slick taglines and promises of "going the extra mile" only go so far. They want to know what your clients and customers say about you.

Maybe you've considered using customer reviews, but you weren't sure if it was a good idea. Are they a useful addition to your website or just something viewers will skim over? Let's talk about the benefits of an old-fashioned testimonial on your modern website. 

Read More

Topics: marketing, seo

Best Guides for SEO Beginners

Posted by Allison Gibbs

Jul 19, 2016 9:30:00 AM

hand-writing-on-chalkboard-202646-edited.jpg

The number one topic of discussion with clients and prospects is without a doubt SEO.

Search Engine Optimization (SEO) is a vital part of inbound marketing and making your website as visible as possible, to your clients as well as to search engines like Bing or Google. (Yes, I said Bing.) It involves a judicious use of key words and phrases that will guide potential customers to your site.

Everyone knows that it's important, but they don't always know where to get started. Or it all sounds super scary and intimidating.

The good thing? It doesn't have to be.

Read More

Topics: seo

How to Integrate Inbound Marketing Into Your Conference Strategy [SpinRadio E72]

Posted by Michael Reynolds

Jul 15, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

conference-booth.jpg

Many companies spend thousands of dollars attending conferences and trade shows as exhibitors with mixed success. Is inbound marketing compatible with a conference or trade show strategy? Can you integrate the two together? And how the heck do you generate leads at a conference, anyway? Let's find out.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: networking, inbound marketing, SpinRadio

Breaking Down the CAN-SPAM Law

Posted by Allison Gibbs

Jul 12, 2016 9:30:00 AM

DeathtoStock_Desk1-097243-edited.jpg

If your business does any email marketing, you need to know about the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.  (Also known as CAN-SPAM to it's friends.)

This law gives the U.S. Federal Trade Commission the ability to penalize those who don't comply, and non-compliance isn't cheap.

Sound scary?

Let's break it down.

Read More

Topics: email

How to Build Meaningful Referral Traffic to Your Website [SpinRadio E71]

Posted by Michael Reynolds

Jul 8, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

green-light.jpg

Meaningful referral traffic is good for SEO and good for bringing people to your website but how do you earn it? Does guest posting still work? Paid social? PR? Tim Hickle from MilesHerndon joins today's episode as a co-host.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

5 "Old School" Sales Tactics That Work Well With Inbound Marketing [SpinRadio E70]

Posted by Michael Reynolds

Jul 1, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

old-fashioned-woman-phone.jpg

We join forces with Lindsay Kelley and John Shea from the sales/marketing podcast The Funnel to discuss some old-school sales tactics that actually work well with inbound marketing. You might be surprised at what you hear.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: sales, inbound marketing, twitter, SpinRadio

How to Create a Co-Branded Marketing Resource

Posted by Allison Gibbs

Jun 30, 2016 9:30:00 AM

hands-holding-coffee-mugs-702207-edited.jpg

Co-branding; it brings two great things together to create something even greater. For example, the powerhouses of chocolate and peanut butter came together to create the beauty that is the peanut butter cup.

Yes, peanut butter cups are amazing, but what does this concept have to do with your marketing plan? 

Simple.

Read More

Topics: inbound marketing

4 Field-Tested Virtual Meeting Platforms to Replace GoToMeeting

Posted by Heather Lyon

Jun 28, 2016 9:30:00 AM

keyboard-on-desk.jpg

You need to conduct a meeting, but nobody's in the same location. You've got a client that's in one time zone, and your marketing director is in another. You've got a sick kid at home, but the meeting must go on. Virtual meeting platforms make it possible to meet without meeting face-to-face, and as non-traditional office culture gains traction, it's quickly become one of the most popular ways to conduct business.

Read More

Topics: culture, rowe, virtual meeting

6 Quick Ways to Salvage a Bad Photo

Posted by Stephanie Fisher

Jun 23, 2016 9:30:00 AM

photo-editing-1.jpg

You've got a photo you want to use for your website, but there's something missing—it's close, but it's not quite perfect. How can you make a bad photo better? Is it possible?

Don't fret! We've come to the rescue with some helpful hints that can turn your meh photo into magic

Read More

Topics: photography, image

How to Organize and Write Content for Your New Website

Posted by Stephanie Fisher

Jun 21, 2016 9:30:00 AM

woman-writing-laptop.jpg

Here at SpinWeb, we often hear clients saying "I'm not sure where to start when it comes to writing website copy."

Perhaps it brings horrible flashbacks of high school research papers—but wait! When you're trying to write content for your website, you need to embrace those dusty research paper writing skills. (Just when you thought it was safe to forget everything you learned in high school English class, it's all coming back to you now.)

Read More

Topics: web design, content management

Subscribe to SpinWeb's Marketing Blog

Join thousands of other CEOs and Marketing & Sales Professionals who use our blog to strengthen their online presence. Enter your email address below to subscribe.