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A Quick Guide to Managing Your Logo

Posted by Serena Acker

Jan 29, 2015 1:30:00 PM

Your logo: it's an icon that represents who you are as a company. Chances are, you worked with a designer to create one that you love, and it has served you well over the years.

But one day, your digital marketing firm asks for your logo files to put on your new website, and you only have a jpg. (Insert ominous music here.)

As my grandmother would say, you're up a creek without a paddle. What's a company to do when they don't know where their logo files are?

wheres-my-logo

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Topics: web design, Logo

How to Tell a Good Story With Your Corporate Website

Posted by Stephanie Fisher

Jan 27, 2015 1:30:00 PM

I love to read a good story. I love to listen to a good story. This explains my obsession with podcasts and why I joined a second book club.

story

Human beings connect to stories. They get us in the heart and make us feel feelings. We're wired to hear stories, to learn lessons from fables, to sit on a lap and hear the magic words, "Once upon a time."

The art of storytelling, however, can go beyond fiction into the land of corporate website design. It's true. Brands are embracing the power of a good story in their marketing messages and website content.

But how do you do it with a company, a product, or a nonprofit? Well, here's a primer on how to tell a story with your website.

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Topics: content, website, inbound marketing

Check Twitter for Breaking News [Quick Tip]

Posted by Rachael Vail-Steele

Jan 26, 2015 10:30:00 AM

A few weeks ago my fiancé and I were waiting for takeout at a restaurant’s bar. It was Sunday and of course there were multiple football games on. While I was checking in my beer on Untappd, I noticed out of the corner of my eye a massive fight had broken out in one of the games. The players were brawling off the field and into a wall! I had no idea what just happened (my fiancé was glued to the Colts game) so I searched on Google News to see what happened. No dice. Since it just happened there were not any news stories yet.

I searched for the team names on Twitter. Bingo!

 

twitter-bird2

I found out what happened through real-time tweets and reactions to the fight. Even the official Twitter of the Carolina Panthers tweeted out a reaction.

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Topics: Quick Tip, twitter, News, Football, live tweeting

SpinRadio Episode #3 - Back to Fundamentals, Discounting, and Star Trek Dating

Posted by Michael Reynolds

Jan 23, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Facebook's latest update
  • Microsoft new web browser
  • What's really happening to people's attention spans
  • How work friends are practical
  • A #JayToday nugget
  • Getting back to fundamentals
  • On whether you should be discounting or now
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am today. Just refresh this page at 10am if you don't see the live stream yet. Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: sales, social media, SpinRadio

5 Signs You May Need To Fire a Client (or Fix Something)

Posted by Stephanie Fisher

Jan 22, 2015 1:30:00 PM

We love our clients. I feel like I have to start by saying that, and it is true. We really do work with some amazing people. But we've all been in situations where the client relationship goes off the rails.

crying-man

Before you crash and burn, look for these red flags so that you can address the problems head on. No one wants to say goodbye to a client (until you absolutely have to).

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Topics: website, inbound marketing

How to Track Marketing ROI When Your Systems Aren't Integrated

Posted by Michael Reynolds

Jan 21, 2015 10:30:00 AM

Return on investment (ROI) is pretty critical to your marketing program. If you don't know how well your strategy is working, you can't make smart decisions about investing.

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Topics: sales, crm

Best Practices for Organizing Website Files

Posted by Serena Acker

Jan 20, 2015 1:30:00 PM

Organization may not come naturally to you. If that's the case, your website files may end up being as cluttered as your desk.

buried-under-paper

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Topics: website, Organization

What to do if Your Website Gets Hacked [Quick Tip]

Posted by Serena Acker

Jan 19, 2015 10:30:00 AM

 Having your website get hacked can be a headache (at best). So, what are you to do if your website has been compromised? Here are 5 critical steps.

hacked

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Topics: website, Quick Tip, security

SpinRadio Episode #2 - Google Security Tips, The Multiple Facets of SEO, Tactics for Influencing Prospects

Posted by Michael Reynolds

Jan 16, 2015 9:00:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Security tips from Google
  • How 10 CEOs work smarter, manage better and get things done faster
  • The misconceptions of SEO and the multiple sides of a search strategy
  • Tactics for influencing prospects
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am today. Just refresh this page at 10am if you don't see the live stream yet. Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: seo, sales, SpinRadio

Is Your Website Load Time Too Slow (And Affecting Your SEO)?

Posted by Serena Acker

Jan 15, 2015 1:30:00 PM

We've all been there: searching the web, only to grow impatient at how long it takes for a website to load. So we click our fingernails on our laptop, roll our eyes, and eventually end up X-ing out of the browser with a sigh of frustration. (Some of us may bail faster than others.)

According to an article at KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less. 2 seconds... that's it! Absorb that thought...which likely just took more than 2 seconds.

Website load times affect a lot more than just our patience levels. These days, it affects everything from conversion and bounce rates to SEO. If it takes your website more than a few seconds to load, then your SEO rankings are suffering. Let's take a look at why.

load-speed

...because Google says so!

Website load time has always been an important factor when it comes to creating successful websites. But in 2010, Google announced that website speed would begin having an impact on search ranking. Now, the speed at which someone could view the content from a search result would be a factor.

Unfortunately, the exact definition of "site speed" remained open to speculation. (Oh, Google, you are so elusive!) The mystery widened further when Google's Matt Cutts announced that slow-performing mobile sites would be penalized in search rankings as well.

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