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7 Ways to Show Your Employees You Appreciate Them

Posted by Michael Reynolds

Mar 5, 2015 9:30:00 AM

Did you know that March 6 is Employee Appreciation Day in the U.S.? There are lots of ways to show appreciation for your team and there's nothing wrong with gifts or bonuses or meals at Fogo.

However, holidays like this always get me thinking about the deeper, long-term ways we show appreciation to team members. Our culture at SpinWeb is the primary reason that we have such a high retention rate and a long list of friends of the company that want to work with us. Though I'm far from perfect, I do make it a priority to not just sporadically offer gifts and tokens of appreciation, but rather to commit to a fundamental philosophy of appreciation that is core to our culture.

thank-you-typewriter

So what are some of the ways that you can show appreciation to your team year-round? These are some pages from my playbook and I hope they can help you, too.

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Topics: culture, leadership

How to Treat Your Inbound Marketing Agency Like an Extension of Your Team

Posted by Michael Reynolds

Mar 4, 2015 9:30:00 AM

A great inbound marketing agency can be a tremendous asset to your organization. With a smart strategy and strong execution, inbound marketing is proven to grow SEO visibility, build website traffic, and generate leads.

Unfortunately, relationships between marketing directors (or CEOs) and agencies can sometimes be a little rocky. Agency partnerships are the most successful when the organization lead treats the agency like an extension of his/her team. We covered this a while back on a podcast episode, but it's so important to the success of our clients that I would like to share some deeper insights.

marketing-agency-team

Inbound marketing (or any business growth strategy for that matter) is about gaining traction. Of your processes are full of friction and red tape, you're going to struggle to gain momentum and you'll get frustrated. Whether you're the CEO or marketing director, it's important that you do everything you can to remove barriers to success. Inbound marketing relies on a carefully orchestrated set of tactics that fit together in a specific way and in order for the strategy to be effective, you need a clear path.

So what are some ways that you can reduce friction when working with your agency?

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Topics: inbound marketing

6 Ways to Eat Healthier At Work for National Nutrition Month

Posted by Stephanie Fisher

Mar 3, 2015 9:30:00 AM

March is National Nutrition Month so it is time to put away those Twinkies, cookies, chips and other fatty snacks. Hide them way toward the back of your desk drawer or just throw them out right now. Out of sight, out of mind.

I do enjoy nutritious food, but as a desk jockey and slave to my computer, I know how hard it is to make good choices throughout the day at work; especially when you work in an office environment where treats and parties may abound. 

office-nutrition

You can turn over a new leaf this March by following the tips below. Hopefully, these new behaviors will become habits and you'll eat healthy through the rest of the year.

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Topics: culture

How to Paste Content Into Your Website From Word (And Keep It Looking Great) [Quick Tip]

Posted by Michael Reynolds

Mar 2, 2015 9:30:00 AM

Just about everyone uses Microsoft Word. Well, we don't at SpinWeb because we're Mac users but that's a discussion for another day.

Because Word is such a common tool for managing documents, many people paste content from Word into their website pages and expect it to look the same.

frustrated-woman-using-computer

It doesn't.

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Topics: content, website, cms, Quick Tip

SpinRadio Episode #8 - The Truth About Content Management Systems, Making It Easier to Buy From You (Part 2)

Posted by Michael Reynolds

Feb 27, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • How "no meeting days" skyrocketed our productivity
  • The truth about content management systems
  • Making it easier to buy from you (part 2)
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: cms, content management, SpinRadio

How BuzzFeed Nails Social Media Details

Posted by Stephanie Fisher

Feb 26, 2015 9:30:00 AM

If you haven't heard of BuzzFeed before now, prepare to slip into a time sucking vortex and be lost for the next hour.

social-media-details

I could go on for days about how much we heart BuzzFeed. They just get it. They've been winning the internet for a while now (yes, they gather a lot of their material from Reddit, but that's OK! We call that "repurposing" and "curating") and they just seem to be getting more popular by the day.

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Topics: social media

How Setting "No Meeting Days" is the Ultimate Company-wide Productivity Hack

Posted by Michael Reynolds

Feb 25, 2015 9:30:00 AM

I'm about to share with you one of our closely-guarded secrets. It's a really simple policy that was implemented on a whim but has ended up being one of the most significant productivity boosters we've ever seen at SpinWeb and I hope it can help you, too.

Before I tell you about it, I'm going to share with you how we used to operate our schedules (which is pretty much like every other company) and what it was doing to us. Before implementing this policy, we scheduled our time on Monday through Friday just like everyone else. We booked meetings on Monday mornings. We booked meetings on Wednesday afternoons. We booked meetings on Thursdays, Fridays, Tuesdays, and really any time we saw "white space" on everyone's calendars.

coffee-with-calendar

This seemed to be the norm. After all, when people want to meet we need to accommodate, right?

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Topics: productivity

When to Use Dropbox vs. Google Docs

Posted by Stephanie Fisher

Feb 24, 2015 9:30:00 AM

Dropbox and Google Docs are amazing collaboration tools. We've already discussed the basics of Google Docs, so if you need a quick reminder click over here to learn how to Google Doc Like a pro.

cloud-dropbox-google-docs

Dropbox 101

I like to think of Dropbox as a cloud-based filing system. For SpinWeb, it's our shared space for files, documents, photos, videos, and other digital assets that we need to store.

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Topics: productivity, collaboration, process, Organization

Improve Your Business Relationships by Avoiding the "V" Word [Quick Tip]

Posted by Michael Reynolds

Feb 23, 2015 9:30:00 AM

There is a word in business that a lot of organizations use without even realizing how negative it can be. It's not necessarily an offensive word (although some might think so) but it can limit the success of your business relationships.

partnership

A lot of us probablty use this word all the time without even realizing the effect it can have on our relationships.

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Topics: Quick Tip

SpinRadio Episode #7 - Marketing Reports, Making Your Buying Process Easier

Posted by Michael Reynolds

Feb 20, 2015 10:13:38 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • How to create marketing reports
  • Improving the buying process
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

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