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How to Manage Your Brand Fonts for Print and Web

Posted by Stephanie Fisher

May 5, 2016 9:30:00 AM

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Staying on brand isn't easy, especially when it comes to managing font licenses for your website or printed work.

There's plenty to know about font management, but we want to cover the basics for someone like you who may be responsible for managing your company's brand and/or website. This post covers what you need to know about font licenses, free fonts, print vs. web fonts, file types and styleguides. 

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Topics: marketing, branding, corporate website design

How to Effectively Structure Your Website Header

Posted by Stephanie Fisher

May 3, 2016 9:30:00 AM

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The website header is the top portion of your website and the first thing a visitor sees. What impression does your header make? Is it cluttered and difficult to navigate, or is it clean and easily understandable? 

Website design trends change and there will always be exceptions to the rule. That said, there are a few usability rules and best practices that stay the same. This guide will help you plan your website header in a way that is both beautiful and functional from a user perspective.

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Topics: website, corporate website design

How to Email a List to Basecamp in 1 Easy Step [Quick Tip]

Posted by Heather Lyon

May 2, 2016 9:30:00 AM

Much like Santa Claus, we here at SpinWeb depend heavily upon lists. They help us ensure that nothing falls through the cracks, and enable us to maintain our consistency. (Unlike Santa, we don't concern ourselves with the state of your naughtiness or niceness. That's your business.) We use lists for everything from Inbound Marketing Blueprinting to Website Process, and we appreciate the simplicity of emailing our super important lists to Basecamp.  We love it so much, we're going to share the process with you! (You can thank us later.)

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Topics: productivity, Quick Tip, Basecamp

SpinRadio Episode #64 - What to Do When Leads Go Stale

Posted by Michael Reynolds

Apr 29, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're discussing how to handle stale leads and prospects and how to potentially revive them (or let them go).

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: facebook, sales, SpinRadio, Podcast

34 Marketing Terms and Buzzwords You Should Finally Learn

Posted by Stephanie Fisher

Apr 28, 2016 9:30:00 AM

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The next time you're talking with your VP of Marketing, or your digital agency, about inbound marketing please feel free to refer to this guide.

Our industry can sometimes be among the worst buzzword-packed fields out there. Sometimes it feels like there's a gnome running a marketing word salad generator and forcing people to start using his evil creations.

"Now, my pretties, this week we're all going to start 'reinventing mission-critical networks.'"

Some of the marketing phrases on my list have been around for awhile and some are newcomers. I wanted to provide a comprehensive list for those of you who may be new to the game, or for those who've been scratching their heads every time the boss talks about snackable content.

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Topics: inbound marketing

How to Find Great Intro and Outro Music for Your Company Podcast

Posted by Stephanie Fisher

Apr 27, 2016 9:30:00 AM

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Analogy time: Music is to podcasts what good lighting is to video. Meaning, it's really important.

We beat the podcasting drum pretty loud around here, and we're not ashamed of it. 

You might have heard us talk about it on our own podcast. Yes, we podcast about podcasting.

You might have read about it on our blog. We've got your podcast content strategy here. Your FAQ here. We got you covered on how to start.

What haven't we covered?

MUSIC.

The production side of podcasting does seem to generate the most anxiety and questions. And one of those production areas is the intro and outro music, along with other musical elements, like transitions. But there are so many resources at hand that it shouldn't be the case. This is the internet, after all.

Warning: do not use copyrighted music! For a brief review of how to avoid copyright issues, see our Common Sense Guide to Copyright Online guide.

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Topics: music, Podcast

Ultimate Guide to Grow Your Email List (Legally and Ethically)

Posted by Stephanie Fisher

Apr 26, 2016 9:30:00 AM

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Read Time: 10-14 minutes

You see an opportunity to purchase an email list, and you start to consider it.

You feel that pressure to GROW. YOUR. LIST! The idea of your message being sent to thousands of people in one fell swoop ... so temptingly easy. 

But at what cost? Answer: Your soul.

Maybe it's not that dramatic, but there are definitely costs. Let's explore those, along with ethical and legal, and, quite frankly, more effective ways to grow your email lists.

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Topics: email, marketing

Take a Stand for Healthier Work Habits [Quick Tip]

Posted by Tammy Keck

Apr 25, 2016 9:30:00 AM

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By now, you’ve probably heard somewhere that sitting is the new smoking when it comes to your health.

If you’re sitting in front of your computer (like most of us) most of the day, not only are you going to develop Twitter Butt or Facebook Flab, you may also be developing health problems such as obesity, diabetes, and heart disease.

Here are 3 quick tips on ways to help you get up and take a stand against some of these common ailments:

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Topics: productivity, culture

SpinRadio Episode #63 - A Panel Discussion of 'Disrupted' by Dan Lyons and What it Means for Inbound Marketing

Posted by Michael Reynolds

Apr 22, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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Gil C / Shutterstock.com

In today's episode, we invite Douglas Karr, Chad Pollitt and George B. Thomas to the show to discuss 'Disrupted' by Dan Lyons. The book is very controversial and is making waves in the industry. We'll discuss what it means for HubSpot, for inbound marketing in general and talk about some of the issues it raises for marketing and tech professionals.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: inbound marketing, hubspot

How to Add Flair to Your Office With an Amazon Echo

Posted by Stephanie Fisher

Apr 21, 2016 9:30:00 AM

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You probably spend the majority of your waking hours at your office during the week, so shouldn't it be a place you like to be? Are you tired of trying to coax decent sound out of your tiny computer speakers? Amazon to the rescue! The Amazon Echo is a hands-free, voice-controlled speaker that can provide you with entertainment as well as valuable information that can enhance your work day. 

We recently purchased our own Echo for the SpinWeb office, so we wanted to share a little of what we've learned about it.

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Topics: culture, music, SpinRadio

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