We've recently been talking a lot about sales productivity here at SpinWeb. We're quickly becoming the domain experts in our market on the HubSpot CRM through our training workshops and we often explain that an inbound marketing program is only as good as the sales team that supports it.
Marketing and sales are partners and must do more than just coexist. They must work together. All the inbound website leads in the world won't matter if the sales team can't close them.
We discussed sales productivity in a recent SpinRadio episode. In this episode, we covered many tactics for improving the productivity of your sales team but three general concepts really rose to the top.