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8 Steps to creating a social media campaign like a boss

Posted by Stephanie Fisher

Sep 2, 2014 1:30:00 PM

concert

Let's talk about the nitty gritty details of rocking out a social media campaign.

We have all the tools. We have all the ebooks. So, how do we actually dive in and manage our company social media profiles? 

Here's a step-by-step approach to help you plan, create, and execute a social media campaign like a boss.

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Topics: social media

Website encryption and security a new Google ranking factor [Quick Tip]

Posted by Stephanie Fisher

Sep 1, 2014 10:30:00 AM

security

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Topics: seo, Quick Tip, security

How to treat your marketing agency like an extension of your team [Digital Exec]

Posted by Michael Reynolds

Aug 29, 2014 10:30:00 AM

Working with a marketing agency can bring tremendous benefit to your organization. However, keeping them at arm's length can cause issues and result in failure.

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Topics: digital exec

Freedom version 9.6 is here

Posted by Stephanie Fisher

Aug 28, 2014 1:30:00 PM

ACCRISOFT

Accrisoft Freedom, the CMS of choice around SpinWeb, has a shiny new update with version 9.6.

The update has quite a few new features to help make your inbound marketing efforts more seamless. Here are some of the features that we're pretty excited about:

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Topics: website, cms, freedom

Which content management system is best for SEO? [Strategy Sitdown]

Posted by Michael Reynolds

Aug 27, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "which content management system is best for SEO?"

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Topics: seo, cms, content management, Strategy Sitdown

What happens when you experiment with Facebook boosted posts?

Posted by Stephanie Fisher

Aug 26, 2014 1:30:00 PM

mad-scientist-experiment

Let's play mad scientists and do an experiment!

You have a choice to make about your Facebook Page.

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Topics: social media, inbound marketing

When does an app count as Inbound Marketing? [Quick Tip]

Posted by Michael Reynolds

Aug 25, 2014 10:30:00 AM

A lot of people think Inbound Marketing is just publshing white papers on your website. It's a lot more in-depth than that, but it is typically very content-centric.

Content usually means things like blog posts, ebooks, videos, and webinars. These are all useful but what about an app?

7-minute-workout-screenshot

I'm currently obsessed with Johnson & Johnson's 7 Minute Workout app. It's absolutely beautiful. It guides you through a short, daily circuit training workout that is customized to your fitness level. It learns based on your feedback and varies the workouts day to day (called "smart" workouts).

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Topics: inbound marketing, apps

How a virtual assistant can change your life [Digital Exec]

Posted by Michael Reynolds

Aug 22, 2014 10:30:00 AM

Do you feel like you get bogged down in little admnistrative tasks all the time? Do you wish you could delegate a bunch of things to an assistant but you're worried about the cost?

Or maybe explaining and delegating stuff sounds like more trouble than it's worth?

This is the episode for you. Listen in as I interview my virtual assistant, Amy Metherell. You'll learn how a VA can change your life, too.

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Topics: digital exec

Why a website redesign won't solve your marketing problems

Posted by Serena Acker

Aug 21, 2014 1:30:00 PM

There are few things more exciting for us here at SpinWeb than launching a shiny, new (or redesigned) website. We've labored; we've designed; we've collaborated. So when it comes time to share it with the world, we get excited!

...not to mention how thrilled the companies are WITH their new website! They feel empowered, like they can conquer the world. While redesigned websites CAN do many things, but they can't do everything

Redesigned websites are great (and worthy of being celebrated), but sometimes companies assume that just because they re-did their website, they can stop all of their other marketing efforts. (Insert warning sirens here!)

I hate to break it to you, but a redesigned website won't solve your marketing problems. If you had marketing issues before you upgraded, they're going to still be there after. After all, a new website isn't a silver bullet for marketing.

silver-bullet-1 

Let's start out with a few good reasons why you should absolutely redesign your website.

3 great reasons to redesign your website

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Topics: marketing, website

Should I target Facebook likes or website clicks? [Strategy Sitdown]

Posted by Michael Reynolds

Aug 20, 2014 10:30:00 AM

In this edition of Strategy Sitdown, we answer the question: "I'm thinking of running a paid Facebook campaign... should I target page likes or clicks to my website?"

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Topics: facebook, social media, Strategy Sitdown

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