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SpinRadio E67 - How to Write a Better Website RFP

Posted by Michael Reynolds

May 27, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're discussing all the problems with the typical website RFP process and how to fix it. This is a must-listen for marketing directors who are planning a new website. Don't start writing that RFP until you hear this episode!

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: website, SpinRadio, rfp

How to Properly Answer the Question, "What Do You Need in a Website?"

Posted by Allison Gibbs

May 26, 2016 9:30:00 AM

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Without a doubt, when we ask a prospect what they need in a website, they start rattling off a list of features.

"We need a responsive design."

Me: Yep.

"We need a modern design."

Me: Obviously.

"We need content reorganized."

Me: Of course.

"We need SEO capabilities."

Me: Do you know what that means?

As we sift through a bunch of feature requests, rarely do they answer the primary question at hand:

"What do you need your website to do?"

Think about that.

What is it exactly that you need your website to do?

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Topics: web design, corporate website design

How to Keyword Research Like the Pros

Posted by Allison Gibbs

May 24, 2016 9:30:00 AM

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Keyword research can come across as this super secret algorithm that only marketers know. Not true—you don't need to know the secret handshake to unlock the mysteries of keyword research. I'm going to demystify this for you, once and for all.

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Topics: seo, research

SpinRadio E66: Advice for Marketing and Sales Pros in 2016 and 2026

Posted by Michael Reynolds

May 20, 2016 9:30:29 AM

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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Abby and Michael just got back from HubSpot's Partner Day and have some interesting advice and predictions for marketing and sales pros to keep current today and also some predictions to watch out for in the future.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: seo, linkedin, security, hubspot, SpinRadio

5 Examples of Marketing on Reddit That Actually Worked

Posted by Michael Reynolds

May 19, 2016 9:30:00 AM

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You've heard of utilizing social media platforms such as Facebook or Twitter to enhance your marketing campaign, but Reddit? Is it possible to use the "front page of the internet" as an effective marketing tool? 

Sure, you've heard of Reddit, but do you understand what it is and how to use it? Essentially, it's a message board where users submit links, and the content is shaped and curated by the community. Users "upvote" and "downvote" content, making Reddit the most democratic of social media platforms. 

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Topics: social media, inbound marketing, advertising

How to Use Facebook Lead Ads to Increase Webinar Registrations

Posted by Michael Reynolds

May 18, 2016 9:30:00 AM

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Image credit: Rawpixel.com / Shutterstock.com 

Webinars are an awesome component of a healthy inbound marketing program. Webinars make it easy to get in front of your prospects and clients and help them solve problems while giving them a taste of your personality. People want to buy from people they know, like and trust and if they hear you speak in real time, it goes a long way toward helping them get to know you.

One challenge that some of our clients have is how to increase registrations for their webinars. They have a great presentation prepared and a great message to share but they have not yet built a large email list. This is where Facebook Lead Ads can be a powerful tool.

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Topics: facebook, inbound marketing, webinar

8 Must-Follow Tips to Keep Your Corporate Website Project Under Budget

Posted by Allison Gibbs

May 17, 2016 9:30:00 AM

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It's time for your company to update that old, tired website, but you're determined to stay on budget and bring it in on time. How do you do it? Is it possible to get the website you want for the money you're willing to spend? 

Good news! It is! Michael and Abby discussed some of the methods to rein in your spending on episode 61 of SpinRadio, and here are some of their helpful hints that will keep your spending under control as you embark on your enterprise website project.

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Topics: budget, corporate website design

How to Define Characteristics of What Makes a Good Fit Customer for Your Business

Posted by Abby Stearns

May 12, 2016 9:30:00 AM

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Topics: sales, inbound marketing, hubspot

How to Integrate PPC Into Your Inbound Marketing Program

Posted by Allison Gibbs

May 10, 2016 9:30:00 AM

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"I'll see your inbound Marketing and raise you $1,000 PPC!"

"Preposterous, my dear man!"

Settle down. These are two great concepts that work well together. Inbound marketing and Pay Per Click don't seem like they'd be compatible, but, in fact, when you use them together, they merge into a superpower that can convert clicks into leads. 

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Topics: google, inbound marketing, advertising

SpinRadio Episode #65 - The Comeback of Account-based Marketing

Posted by Michael Reynolds

May 6, 2016 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're talking with Mike Donnelly from The Seventh Senth about the role of "account-based marketing" today.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: marketing, seo

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