I love to read a good story. I love to listen to a good story. This explains my obsession with podcasts and why I joined a second book club.
Human beings connect to stories. They get us in the heart and make us feel feelings. We're wired to hear stories, to learn lessons from fables, to sit on a lap and hear the magic words, "Once upon a time."
The art of storytelling, however, can go beyond fiction into the land of corporate website design. It's true. Brands are embracing the power of a good story in their marketing messages and website content.
But how do you do it with a company, a product, or a nonprofit? Well, here's a primer on how to tell a story with your website.