We've all been there: searching the web, only to grow impatient at how long it takes for a website to load. So we click our fingernails on our laptop, roll our eyes, and eventually end up X-ing out of the browser with a sigh of frustration. (Some of us may bail faster than others.)
According to an article at KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less. 2 seconds... that's it! Absorb that thought...which likely just took more than 2 seconds.
Website load times affect a lot more than just our patience levels. These days, it affects everything from conversion and bounce rates to SEO. If it takes your website more than a few seconds to load, then your SEO rankings are suffering. Let's take a look at why.
...because Google says so!
Website load time has always been an important factor when it comes to creating successful websites. But in 2010, Google announced that website speed would begin having an impact on search ranking
. Now, the speed at which someone could view the content from a search result would be a factor.
Unfortunately, the exact definition of "site speed" remained open to speculation. (Oh, Google, you are so elusive!) The mystery widened further when Google's Matt Cutts announced that slow-performing mobile sites would be penalized in search rankings as well.