<img height="1" width="1" border="0" alt="" style="display:none" src="https://www.facebook.com/tr?id=1419513631645868&amp;ev=NoScript">

Engage Your Audience. That's What We’re Here For.

Strengthening Your Website with Google Search Console (aka Webmaster Tools)

Posted by Michael Reynolds

Sep 3, 2015 9:30:00 AM

If you own a bicycle and ride it frequently, you know that it needs regular adjustments, repairs and maintenance to stay in good working order. You can hop on your bike every day and ride to work or take the kids around the neighborhood, but if you don't air up the tires occasionally or adjust the brakes, you will soon feel the results.

The same concept applies to your website.

Google offers free tools to make these regular adjustments to improve the performance of your website. Do you use them?

bike-repair

Recently, Google Webmaster Tools was renamed Google Search Console. It’s a very powerful tool, but many marketers don’t use it to full advantage. Let’s change that!

The basic process for using Search Console is simple. Keep reading for a more detailed explanation of each point.

  • Set up

  • “Let it bake” or collect data for a week or two

  • Monitor for errors/suggestions

  • Track keywords to compare against your marketing campaigns (focus on optimization, always getting better, ranking higher, bring in more traffic)

  • Use that information to improve your site

Read More

Topics: google, website

The Top 3 Secrets to Sales Productivity

Posted by Michael Reynolds

Sep 2, 2015 9:30:00 AM

We've recently been talking a lot about sales productivity here at SpinWeb. We're quickly becoming the domain experts in our market on the HubSpot CRM through our training workshops and we often explain that an inbound marketing program is only as good as the sales team that supports it.

Marketing and sales are partners and must do more than just coexist. They must work together. All the inbound website leads in the world won't matter if the sales team can't close them.

productivity-gear

We discussed sales productivity in a recent SpinRadio episode. In this episode, we covered many tactics for improving the productivity of your sales team but three general concepts really rose to the top.

Read More

Topics: sales, productivity

15 Feelings Every Marketer Experiences During the Day

Posted by Stephanie Fisher

Sep 1, 2015 9:30:00 AM

 A day in the life of a busy inbound marketer is full of ups and downs, emotional highs and lows. Thrilling victories. Crushing failures. 

happy-feelings

disneypixar.tumblr.com

Our days are spent creating content, devising new strategies and tactics for reaching goals, bringing in leads, and figuring out new social media things like Periscope.

The only way to really understand all the feelings a marketer experiences during the day, is by reading through a gif list. Because deep down, we all want to be as cool as Buzzfeed.

Read More

Set Up a Call Queue for Long Drives or Commutes [Quick Tip]

Posted by Abby Stearns

Aug 31, 2015 9:30:00 AM

Right now I am doing a lot of driving back and forth between Chicago because my husband is working there for the next year. I normally go up and back on the weekends, but for those middle of the week visits when my kids and I just really miss their dad, I need to stay productive and realize that I am losing valuable "work hours" by not doing something in the car. 

headset-call-car

While I am not suggesting you crack out a pen and paper and try to talk, write and drive, I am suggesting that you create a call queue and record your calls for follow up later. 

Read More

Topics: productivity, crm, hubspot

SpinRadio Episode #33 - Mastering Sales Productivity

Posted by Michael Reynolds

Aug 28, 2015 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Lots of app/tech updates.
  • Mastering sales producitivy.
  • Question from listener.
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

What’s Your #1 Rule to Live by for Workplace Productivity?

Posted by Stephanie Fisher

Aug 27, 2015 9:30:00 AM

August is the month the kids go back to school, and a great time for us to refocus and start being more productive too. While summer was super fun and hectic, personally, I love getting back to a regular schedule (so back to school time is Ah-mazing).

Maybe right now you're looking for new ways to be more productive and kick that lazy summertime vacation attitude to the curb?

Recently, we posted a question on social media to find out how you all stay productive and focused at work.

focus

We asked: “What’s your #1 rule to live by when it comes to your workplace productivity?” We’ve compiled the answers and picked our top favorites. 

Read More

Topics: productivity

Why Live Events Still Have a Place in Modern Marketing (And Learning)

Posted by Michael Reynolds

Aug 26, 2015 9:30:00 AM

Do you attend live events?

In this age of digital this and digital that, it's easy to feel like live events are becoming obsolete. Virtual meeting technology is mature and easy to use and online learning is a booming industry.

As a result, we often feel like we can get all the education and collaboration we need without in-person interaction. To some extent, this is true. Much of the time we can utilize online learning and virtual meetings to collaborate effectively.

live-event

However, I find that live events still have a place in professional development. It's difficult to achieve the same level of engagement online as you can in person and live events can play a significant part in your marketing program.

Read More

Topics: events

The Importance of Checklists

Posted by Stephanie Fisher

Aug 25, 2015 9:30:00 AM

Imagine a process so complicated, so intricate that no matter how many times you did it you could never rely totally on memory. And even if you did have the process memorized, you would never rely on memory alone.

Because if you miss a step, lives are at stake.

Earlier this year, I read An Astronaut's Guide to Life on Earth by Chris Hadfield. He described the fascinating processes and practices of space exploration. 

And he talked about the humble checklist.

Read More

Topics: sales, process

Break Down Your Sales Goals [Quick Tip]

Posted by Abby Stearns

Aug 24, 2015 9:30:00 AM

If you haven't written down your goals, how will you know if you've achieved them? Okay, I sound like your grandma, but seriously, how can you measure something that does not exist? 

questionable-goals
Start with the big picture:

Read More

Topics: sales, goal

SpinRadio Episode #32 - How to Deal With Copyright Issues On the Web

Posted by Michael Reynolds

Aug 21, 2015 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Common Sense and Copyright
  • How Email Marketing Continues to Evolve
  • Exciting times at SpinWeb! Mainly travel...but exciting!
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

Subscribe to SpinWeb's Marketing Blog

Join thousands of other CEOs and Marketing & Sales Professionals who use our blog to strengthen their online presence. Enter your email address below to subscribe.

Subscribe to Our Blog

Request a Blueprint

Follow Us