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Love Letters from Google: SEO, UX and the Internet of Things

Posted by Michael Reynolds

Dec 1, 2015 1:48:17 PM

How can you keep pace with digital marketing while keeping search engines happy, and ultimately earn more customers? In his presentation at Inbound Marketing BarCamp, seasoned marketing veteran Dustin Clark walked us through technical and contextual aspects of the ideal loving relationship you need with Google.

Dustin serves as a digital strategy lead for Element Three, leveraging his experience running online marketing campaigns for Fortune 500 and local small businesses alike.

If you missed his presentation, check out the recording and transcript below. Thanks, Dustin!

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Topics: google, seo

5 Event Registration Best Practices

Posted by Stephanie Fisher

Dec 1, 2015 9:30:00 AM

Planning an upcoming class, webinar, conference or special event? Once your initial event planning is done, it's time to start promoting the event and getting people to sign up.

There are many ways to promote your event--email marketing, social media, CTAs on your website, and personal invitations, to name a few. Planning event registration from start to finish means getting the right tools and the right process to make the event run smoothly.

Use these event registration best practices to get more people to sign up and show up to your awesome event.

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Topics: marketing, events

Low Budget Marketing Challenges [Quick Tip]

Posted by Allison Gibbs

Nov 30, 2015 9:30:00 AM

One of the most common marketing challenges that we hear is this: low budget.


Here's the deal. If you’re struggling to get traction, you will have to spend time or money.

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Topics: marketing, budget

How to Speed Up Your Corporate Website Project

Posted by Stephanie Fisher

Nov 26, 2015 9:30:00 AM

Have you noticed how many services are now offering quick, beautiful websites for free? Just drag and drop, pick your colors and photos, and by the end of the commercial you have an amazing website!

In the real world, your corporate website project is more complicated. We like to set our timeline at 4-6 months, from start to launch. We've seen projects fly by and launch in less time. We've seen projects drag on for over a year. What makes the difference?

Here are a few practical tips for speeding up your website project.

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Rocky Walls' Top 10 Video Dos and Don'ts [Video]

Posted by Stephanie Fisher

Nov 25, 2015 9:30:00 AM

Rocky Walls from 12 Stars Media gave one of the most energetic and engaging presentations at Inbound Marketing BarCamp in October. 

Did you miss it? Want to see it again? On your lunch break today, watch this 25 minute video below to get outstanding tips for making quality video content. Thanks, Rocky!



And here's the Top 10 List of Video Dos and Don'ts:

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Topics: video

8 Tips for Writing Effective Website Copy

Posted by Stephanie Fisher

Nov 24, 2015 10:17:00 AM

What is the point of your website content?

If you said things like attracting new customers, convincing people to buy our product, converting visitors to leads, then you have been paying attention.

Writing great content for the web is more complicated than just knowing how to write (which isn't so simple in itself). Work hard to create winning content and your content will work hard for your business.

Here are a few tips for creating winning content for your website and inbound marketing.

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Topics: content, writing

What Image File Type Should I Use On My Website? [Quick Tip]

Posted by Stephanie Fisher

Nov 23, 2015 9:30:00 AM

The short answer for most cases is JPEG.

But, there is a long answer with a flow chart for those of you overachievers out there.

I found this on Google Developers, and thought it might be of interest to our readers and clients, as it is a popular question.

The three universal web image formats are: GIF, PNG, and JPEG. Which do you choose? Follow the chart below:

image source: Google Developers

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Topics: optimization, image

Get More Blog Subscribers With This One Trick [Quick Tip]

Posted by Stephanie Fisher

Nov 23, 2015 9:30:00 AM

Sound too good to be true? I promise this quick tip is a seriously simple tactic you can do right now to help boost your blog subscriber list.

Head over to your Contact Us page. Do you use a web form? 

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Topics: blogging, Quick Tip

SpinRadio Episode #45 - How to Fail at a Sales Call

Posted by Michael Reynolds

Nov 20, 2015 9:30:00 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.


In today's episode, we're covering:

  • Google search display updates, podcasting in 2016 and the PC is not dead.
  • How to Fail at a Sales Call.
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

Marketer's Guide to Internet Security

Posted by Sam McKinney

Nov 19, 2015 9:30:00 AM

Internet security isn’t just for government information or bank accounts. Even your small business has information that needs to be protected. Information in the wrong hands could be a disaster for your company. We recommend that marketers focus on a few important tips to tighten up their internet security.

Information on your computer, tablet, or mobile device needs to be protected. In a recent SpinRadio episode, we interviewed Sam. Michael and Sam discussed some tips for the marketing director or CEO regarding internet security. Internet security is important so that your competition or a hacker does not gain access to your information, such as your CRM. These tips don’t even require the help of an IT professional.

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Topics: security

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