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SpinRadio Episode #20 - How to Create, Produce and Use a Podcast for Marketing

Posted by Michael Reynolds

May 22, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • Facebook Instant Articles
  • How Inbound Marketing Does Not Eliminate the Phone
  • Get Referrals from Your Clients
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

Inbound Marketing Does Not Eliminate the Phone

Posted by Abby Stearns

May 21, 2015 9:30:00 AM

This post is for sales and business development folks. You may feel like no one wants to talk on the phone anymore, and to some extent you're right.

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Cold calls are certainly no longer ideal or very effective. A strong inbound marketing system will bring in leads who are looking for the products and services you offer.

But that doesn't mean you can forget about picking up the phone and making calls every week.

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Topics: sales, inbound marketing

My Experience Live Streaming with Periscope

Posted by Stephanie Fisher

May 20, 2015 9:30:00 AM

You might have read the title of this blog and thought, "Those are all interesting words, but I have no idea what they mean when put in that order."

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Let me take you on a journey, friend.

Live Stream: A live stream is simply a live video feed, streamed in real time over the internet.

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Topics: video, social media, inbound marketing

6 Steps to Incorporating Hashtags in Your Event Marketing Strategy

Posted by Stephanie Fisher

May 19, 2015 9:30:00 AM

By now, most of us are familiar with hashtags. Yet we still see the occasional post on Facebook from a confused user, "I just don't GET this hashtag thing?!" It's understandable, given that so many people tag their posts with ridiculous hashtags. #youknowwhatimtalkingabout. #help #outofcontrolforreal

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As silly as they can be, hashtags do have value for marketers and event planners.

This example illustrates how you can incorporate hashtags into your event marketing strategy.

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Topics: social media, events, twitter

Create a Panel Poster For Your Home or Office [Quick Tip]

Posted by Jason Harrop

May 18, 2015 9:30:00 AM

At our most recent SpinWeb BarCamp, I gave a presentation titled "Arts & Crafts with Jason." 

My coworkers enjoyed it, and I thought it would be a fun blog topic. This DIY projectl is a great way to decorate your office, if your walls are bare.

There are many ways to create a panel poster, but in this presentation I lay out the steps that I took to create my own Yoda panel poster. 

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Enjoy!

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Topics: culture

SpinRadio Episode #19 - How to Create Sales and Marketing Service Level Agreements

Posted by Michael Reynolds

May 15, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • HubSpot and Wistia updates
  • Sales and Marketing Service Level Agreements
  • Swearing on Stage: Good or Bad?
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

Topics: SpinRadio

3 Signs You're Ready for Marketing Automation Software

Posted by Stephanie Fisher

May 14, 2015 9:30:00 AM

Think of all of the things that make life easier because of automation–cameras, garage doors, push button engines, automatic locks, automatic gear shifting, and the list goes on.

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These automated solutions might put you in a nostalgic frame of mind for the old days when everyone knew how to drive a stick, but you can't deny that driving is easier when you don't have the hassle of shifting. 

One of the conveniences that is quickly becoming a necessity for marketers these days is marketing automation software.

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Topics: inbound marketing

3 Things That Don't Belong in a Website RFP

Posted by Abby Stearns

May 13, 2015 9:30:00 AM

We've gone over some of the best practices for crafting a really great website request for proposal (RFP), including this handy template

But one thing we didn't mention was the flip-side–the things that just don't belong. This is a topic near and dear to my heart, since I do get the privilege of seeing a lot of website RFP's come across my inbox.

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Here are a few things you should just leave out of your website RFP.

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Topics: website, rfp

Reasons to Invest in Your Logo Before a Website Redesign

Posted by Jason Harrop

May 12, 2015 9:30:00 AM

As a designer, I have a unique perspective about working with logos. In particular, I want to talk about terrible, horrible, no good very bad logos.

It can be a frustrating experience to design a gorgeous new website around an old, ugly logo. 

I can also appreciate the difficulty in changing a bad logo after enough time has passed. Your logo is your brand and if you change it, will people still recognize you? It can be expensive to redesign an old logo or invest in a new, high-quality logo for your startup.

face-of-company

Here is a designer's view on why you should invest in a logo before launching (or redesigning) your website.

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Topics: branding, web design, Logo

Share Sensitive Information With an Exploding Dropbox Link [Quick Tip]

Posted by Stephanie Fisher

May 11, 2015 9:30:00 AM

With the name "exploding link," it may not sound secure or safe. But this nifty feature from Dropbox allows you to share a link with someone more securely.

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Topics: security

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