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Engage Your Audience. That's What We’re Here For.

4 Ways to A/B Test Your Email Subject Line [Quick Tip]

Posted by Allison Gibbs

Mar 30, 2015 9:30:00 AM

A/B testing always seems to be one of those email marketing tactics that gets away from us. It takes a little more work to do, but in the end it can reap huge rewards. If A/B testing isn't something that you've experimented with, it's time that you do so. AB-Testing

There are several components you can play with when it comes to A/B testing, but it starts with the subject line. And guess what... it happens to be one of the easiest components! To get your creative juices flowing, here are a few examples of simple tweaks you can make to a subject line to A/B test against your standard email subject lines. 

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Topics: a/b testing

SpinRadio Episode #12 - Seeing the "Long Game" in Marketing + 5 Things I Wish I Knew Before I Became a "Sales Guy"

Posted by Michael Reynolds

Mar 27, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Is Meerkat the next big thing in social media?
  • Looking at the "long game" in marketing
  • 5 Things I wish I knew before I became a "Sales Guy"
  • How one word made Obama the president
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

How to Personalize Your Marketing Messages

Posted by Stephanie Fisher

Mar 26, 2015 9:30:00 AM

We marketers love the tech and proven tactics that allow us to personalize messages to our audience. It is important to think carefully about your reader and be sure you're hitting the right tone when it comes to personalization.

personalized-email

Personalization simply means that you are serving up custom content, email, social media or other content experiences to a specific audience. This might be as simple as including a name field in your email, or something as complex as smart content displayed on your website that is tailored to each visitor.

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Topics: marketing, inbound marketing

How We Produce #SpinRadio

Posted by Michael Reynolds

Mar 25, 2015 9:30:00 AM

Some of you are loyal listeners of SpinRadio, the inbound marketing and sales radio show we started earlier this year. On this show we teach strategies to help our busy CEOs and marketing directors get better at growing their businesses.

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Topics: SpinRadio

Predictability Isn't Everything

Posted by Allison Gibbs

Mar 24, 2015 9:30:00 AM

"I'm sorry, what? Did the strategist just say that?"

Sure did!

data-risk-marketing-love

You may be thinking, "Well, yes it is. We have to prove marketing ROI." Or perhaps, "IS ALLISON CRAZY?"

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Topics: marketing, inbound marketing

Should You Use CAPTCHA to Keep Out Spam? [Quick Tip]

Posted by Stephanie Fisher

Mar 23, 2015 9:30:00 AM

Today's quick tip comes from the SpinWeb Support Vault! Our support team gets this question sometimes, and today we discuss it: Should I use captcha to keep away spam?

captcha

Sometimes, evil web robots will leave spammy comments on your blog or fill out forms on your website with their spammy messages. This is annoying, to say the least. What can you do about it? 

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Topics: website, web design, spam

SpinRadio Episode #11 - Public Speaking Tips, Extending Your Team With an Agency

Posted by Michael Reynolds

Mar 20, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • How to conduct market research
  • Public speaking tips
  • Treating your agency like extension of your team
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

Spring Cleaning Tips for Corporate Website Maintenance

Posted by Stephanie Fisher

Mar 19, 2015 9:30:00 AM

Spring is finally in the air! The first day of spring is officially tomorrow. At home, you might be whistling a tune, opening windows, organizing closets, and hanging laundry on the line.

cleaning-sponge-website-maintenance

At work, perhaps you're eyeing old filing cabinets and throwing out piles of paper.

What about corporate website maintenance? It's a good time to tidy up your most important digital real estate -- your website.

I've put together a checklist to help you with the task. Get your dust mask on!

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Topics: website, branding

How to Deliver a Great Presentation (My Top 5 Public Speaking Tips)

Posted by Michael Reynolds

Mar 18, 2015 9:30:00 AM

I do quite a bit of speaking. I'm not super-fancy like Chris Brogan, David Meerman Scott, or Christopher Penn (all business speakers that I admire) but I have had some pretty good gigs. I've spoken at HubSpot's Inbound Conference, Web 2.0 Expo, and a lot of industry conferences.

I really love speaking. I find the energy I get from sharing ideas and teaching not only helps me get better as a marketing professional and business owner, but it's just plain fun for me.

speaker-giving-presentation

While I'm not super-fancy (as we established earlier) I do get consistent feedback that I am often the most highly-rated speaker at conferences and so it seems that I do have a knack for delivering a great presentation. As a result, I'd like to share some of my tips that may help you if you're interested in becoming a better speaker. If you're already a pro getting paid to give keynotes you may not have a lot to learn from me. However, if you're a business owner or CEO interested in building a following as a speaker or a business professional simply looking for ways to give better internal presentations, I hope this helps.

Here are my top five tips for delivering a great presentation.

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Topics: speaking

How To Do Office Yoga in Secret

Posted by Stephanie Fisher

Mar 17, 2015 9:30:00 AM

By now, we all know the terrible dangers of sitting all day at your desk. Everyone at SpinWeb is lobbying for a TreadDesk (hi TreadDesk, we love you!)

Marketing directors, small business owners, IT guys, librarians, executive assistants -- if you work at a desk, on a computer for a big chunk of the day, listen up. There are real dangers to your health if you sit for long periods of the day without movement.

Thank goodness for Office Yoga.

At our BarCamp in February, Rachael, our social media marketer, gave a great presentation on yoga moves you can do anywhere, at any level. Office Yoga. 

IMG_5344

You may have never struck a Tree Pose in your life. That's OK. Rachael will teach you how to secretly do a few sweet yoga moves in the privacy of your office (or cubicle, but that may be more difficult depending on the size of your cube). 

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Topics: culture

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