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Engage Your Audience. That's What We’re Here For.

Secure Your Social Media Handle, Pronto [Quick Tip]

Posted by Rachael Vail-Steele

Apr 27, 2015 9:30:00 AM

If you even think you might be starting up a new business, nonprofit, professional organization, or anything like it, it pays to scoop up all your social media handles right now. 

social-media-handle

If you have an established business, nonprofit, etc. etc., and you DON'T use social media and think you never will, you most definitely should register your accounts anyway.

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Topics: social media, security

SpinRadio Episode #16 - How To Create Content That Earns Shares, Backlinks and Citations

Posted by Michael Reynolds

Apr 24, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Security updates in your favorite CMS platforms
  • Yet another Facebook algorithm update
  • Deep dive into backlink strategy for SEO
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

8 Tips to Boost Your Nonprofit's Reach With LinkedIn

Posted by Stephanie Fisher

Apr 23, 2015 9:30:00 AM

LinkedIn is not merely a site to host your online resume. It has become a major business-oriented social network for professionals and organizations.

nonprofit-linkedin

LinkedIn can be a valuable and effective tool for sales and marketing teams. With over 300 million members (at the time of this article) and a lot of activity from c-level professionals and decision-makers, it's a vibrant community for business.

It can also be a great tool for those who work in development at nonprofits. The Vice President of Philanthropy, or similar such title, is the nonprofit counterpart of a Business Development Director at a for-profit company.  

If sales folks can use LinkedIn to find prospects, warm leads, recruit and get referrals, then many of the same principles should apply to the nonprofit world.

Growing membership, finding sponsors and new donors, connecting with existing donors, getting referrals--all of these activities are well suited to this particular social network.

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Topics: linkedin, nonprofits

How to Use 2-Step Verification on Your Accrisoft Freedom Website

Posted by Michael Reynolds

Apr 22, 2015 9:30:00 AM

If you're like most organizations that we work with, website security is a high priority. Having your website hacked can ruin your day and result in hours or days of recovery not to mention significant costs in the event of a data breach. Since we work with lots of organizations that manage sensitive data like financial institutions, government, manufacturing and healthcare this is a common concern that we address.

Our focus on security is one of the reasons we build our clients' websites on Accrisoft Freedom. While Freedom is PCI compliant and very secure by default, there is another layer of security that many of our clients love to utilize: 2-step verification.

web-security

You may be familiar with 2-step verification if you've set up your email or any of your social media accounts to send you a special code via text message that you need to use to complete the login process. Or if you're a gamer, you may be familiar with Blizzard's 2-step authentication system which is app-based.

2-step verification adds an excellent layer of security to your website because it ensures that even if someone gains access to your username and password, they still cannot log in unless they get access to your mobile phone (which ideally is already protected with a PIN). This makes it extremely unlikely that a potential intruder would be successful at gaining access to your website CMS.

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Topics: website, cms, security

Mobilegeddon: Are You Prepared to Face Your Ranking?

Posted by Stephanie Fisher

Apr 21, 2015 9:30:00 AM

In a world where everyone uses their smartphones to do everything, corporate websites are desperately clinging to their search rankings.

April 21 is MOBILEGEDDON.

Are you prepared?

mobilegeddon

No, this is not a trailer for the new Jerry Bruckheimer movie. It's worse. Much worse.

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Topics: google, Responsive design, mobile, SpringMarketingGoals

What Is a Favicon? [Quick Tip]

Posted by Abby Stearns

Apr 20, 2015 9:30:00 AM

I've been asked this question on numerous occasions when I talk to folks, so I thought I would write a quick tip to help answer it!

favicon

Favicon (sounds like fave-ick-on): A favicon is an icon associated with a URL that is displayed in many ways, such as a browser's address bar or next to the site name in a bookmark list.

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Topics: Quick Tip

SpinRadio Episode #15 - Active vs. Passive Inbound Leads + Marketing to Millennials

Posted by Michael Reynolds

Apr 17, 2015 9:30:00 AM

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

SpinRadio-photo-610x297

In today's episode, we're covering:

  • Trends in email writing style
  • Active vs passive inbound leads
  • Marketing to millennials
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Topics: SpinRadio

Stress Day, April 16: How to Deal With Stress at Work

Posted by Heather Lyon

Apr 16, 2015 9:30:00 AM

Stress is a commonplace emotion at work. According to the American Institute of Stress, 80 per cent of us are stressed when at work. Although there are many reasons for this stress, the #1 reason is the amount of workload, followed by personality clashes or personnel issues. Today is National Stress Day, the day after the taxes are due, so we wanted to give you some tips on how to deal with stress at work.

stress-at-work-stress-day

Now we at SpinWeb may not be experiencing stress from our co-workers because we're all one big happy family (right, guys?) and we certainly don't have all of the issues described below. But even in a great work environment and surrounded by a strong team, I feel the pressure from time to time. Coping with that stress and managing it well is the best way to live -- and not go insane. Here are a few tips to keep your stress levels low.

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Topics: productivity, culture

WordPress vs. Accrisoft Freedom [Slide Deck]

Posted by Michael Reynolds

Apr 15, 2015 9:30:00 AM

Just about every modern website is built on a content management system. This allows website managers to edit content, embed images and video, publish articles, and manage data without the need to learn web programming.

There are literally hundreds of content management systems (or CMS for short) available today. Some are designed for small businesses, some for mid-sized organizations, and some for large enterprises.

It's important to understand how to choose the right CMS for your organization based on your specific needs. Smaller businesses or websites with simple needs are often a good match for WordPress, which is one of the most popular CMS platforms in the world. There are even large websites built on WordPress because they have the development support to maintain it.

At SpinWeb, we have expertise working with specific industries like financial services, health care, non-profit, professional services, government, and manufacturing. Because of this (and other reasons), we don't use WordPress. In our opinion, it's not the right fit.

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Topics: cms, content management, wordpress

4 Big Marketing Goals and the Tactics to Reach Them [Infographic]

Posted by Allison Gibbs

Apr 14, 2015 9:30:00 AM

It's week 2 of #SpringMarketingGoals. Each week in April we’re writing about the nitty gritty of setting goals for marketing. With each post, we’re offering a useful download to help you put knowledge into practice. Like this tiny, successful businessman, we know that the arrow needs to go UP!

tiny-businessman-thumbs-up

Last week we began with the basics: a simple 3 step process to determine appropriate goals for your business, with a worksheet. 

This week, we're diving deeper into effective tactics designed to support your overall marketing strategy. We want you to see that arrow go in the right direction! 

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Topics: marketing

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