Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via Twitter and email. We also live tweet with the hashtag #SpinRadio.
In today's episode, we are speaking with Anese Cavanaugh (author of Contagious Culture and one of my favorite people) discussing the topic: “How to Have Productive Sales Conversations.”
We’ll dig into:
- 3 things you must have before you go into any sales conversation
- The #1 killer of sales success (there are actually 3 “#1” killers and they all work together)
- Her 5-step framework for creating intentional outcomes in the sales conversation
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