Sep 30, 2014 1:28:00 PM
Sep 29, 2014 10:30:00 AM
Sep 25, 2014 1:30:00 PM
You probably view no less than 27 calls to action (CTAs) every time you log onto your computer. (I might have made up the statistic.) If you happen to be viewing this blog post on our website, you've seen at least 10. Regardless, they're everywhere - on web pages, sidebars, landing pages, at the end of blog posts, etc.
And though they may be small, they're incredibly mighty. In fact, I would contend that these tiny treasures aren't taken as seriously as they should. After all, visitors who don't click don't convert.
Still, some companies pay little attention to them for the following reasons (er...lame excuses):
I would implore you to not ignore the small things, especially when conversions depend on them.
So what is the anatomy of an awesome CTA? Let's disect it, shall we? (I feel like I'm back in Biology class saying that!)
Before we dig into the details of what makes up a great CTA, let's take a step back and examine the bigger picture by looking at what a CTA is first.
Sep 24, 2014 10:30:00 AM
In this edition of Strategy Sitdown, we answer the question: "I know that producing lots of content is good for SEO and for my marketing efforts, but how do I reach people who are too busy to read stuff... like busy CEOs?"
Sep 23, 2014 1:30:00 PM
Your response to bad publicity on social media can effect your company's reputation. Crisis management takes on a new layer of complexity thanks to the lightning fast nature of social media.
If you have a solid plan in place, with the right tools and processes, you will be prepared to face whatever comes your way.
Sep 22, 2014 10:30:00 AM
Topics: web design
Sep 18, 2014 1:30:00 PM
Marketing can sometimes seem like a puzzle. There are so many pieces to it that it can be hard to figure out how it all fits together, let alone see the bigger picture. After all, you have SEO, social media, content, design, blogging, ebooks, top of the funnel offers, bottom of the funnel offers, sales people... whew! It's a lot to keep track of.
Sep 17, 2014 10:30:00 AM
In this edition of Strategy Sitdown, we answer the question: "I know I need to improve my company's marketing efforts but I'm not sure if I should hire a new employee or outsource to an agency. How should I approach this decision?"
Sep 16, 2014 5:00:00 PM
"So is HubSpot like a CRM?"
"No, no... HubSpot is marketing automation. You need to connect it to a CRM to really get the value from it."
I've had this conversation many times with clients and have helped them choose the right CRM to connect to HubSpot. I wrote a blog post about the differences between a marketing database and a CRM. I even wag my finger at you in my latest book, "The Marketer's Guide to Mastering HubSpot" to explain that HubSpot is not a CRM.
Well, the game has changed because HubSpot now has a CRM... and it's pretty darned good.